To restrict marriage equality is to deny a fundamental civil right for LGBTQ+ communities. Yet same-sex unions continue to face resistance from conservative governments worldwide, making it a regular topic of discussion for activists across the globe. With Peru’s bill in favor of same-sex marriage set to be debated again in congress, Amnesty International has…
Blizzard Entertainment’s Diablo IV will send players to hell to battle Lilith, the queen of hatred. A campaign from creative agency 72andSunny and their experiential production partner Wildlife is capturing the scale of the video game’s cosmic conflict by covering a deconsecrated gothic cathedral in France with artwork from Baroque-style painter Adam Miller. “The Cathedral…
Once you level up, be it in relationships, career, the gym or otherwise, it’s near impossible to go back to the way things were. Tapping into new horizons can be a little scary, but it’s always worth the extra push to discover what we’re truly capable of. Leading with the feeling of confidence that comes…
Diesel earned its brand provocateur status through decades of surprising stunts and taboo-busting ads, and its latest collaboration with Durex shows it’s not stopping now. The Renzo Rosso-founded fashion house rose to fame in the ’90s for creative like “Kissing Sailors,” which showed two men locking lips, and billboards that depicted the Virgin Mary wearing…
One wonders what happens to the music stars of the past. While some become judges for music reality television, others hit the state fair touring circuit, and some just fade away. In Brian McKnight’s case, the R&B crooner has taken a gig with Chili’s Grill & Bar as a singing server. In a campaign from…
With a major portion of the U.S. workforce now remote and the digital nomad lifestyle on the rise, the very concept of a 40-hour workweek is changing on a fundamental level. Tapping into this new flexibility by pursuing travel and adventure might have its hardships, but it’s also helped some people develop a better work-life…
If seeing Ghostface in all his bloody glory on the big screen isn’t terrifying enough, how about having drinks with the brazen serial killer? Espol?n tequila, in weaving its brand into the upcoming release of Scream VI, has crafted a creepy cocktail that will be served at several movie theater chains around the country. Dubbed…
July will mark the 10th anniversary of the widespread use of the phrase “Black lives matter.” Initially spoken by Alicia Garza, who, alongside Patrisse Cullors and Opal Tometi, founded the movement of the same name, these words have inspired millions worldwide and continue to fuel the most important protests of our time. Looking back over…
Crayola aficionados and applesauce superfans don’t typically express a strong interest in personal finance ads. But when you recruit Count von Count as a common denominator between inflation and early childhood education, the feasibility of a shared audience starts to add up. To promote its education services, NerdWallet is bringing consumers back to their childhoods…
With recent book bans in the U.S. causing alarm across the country, it’s more crucial than ever to show support for literature in its many forms. As books by Black writers continue to be among the most targeted by extremist groups, Black authors, publishers and supporters are working double time to get books into the…
As many continue to celebrate Black History Month, lingerie brand Love & Nudes is shedding light on the inequalities of health care. In an effort to highlight the staggering data around the high death rate in Black women with breast cancer, Love & Nudes launched the Stage Zero Collection, the world’s first breast cancer screening…
PepsiCo brand Starry may be a rookie in the soda category, but it’s already looking to mint its MVP status as the new official drink of the NBA, WNBA and NBA G League this All-Star Weekend. To celebrate its debut on one of the biggest sports stages of the year, Starry–which launched just a month…
If you had an urge to dub last year’s Super Bowl the Crypto Bowl, nobody would have stopped you (though they probably would have warned against actually investing in crypto, but that’s a different matter altogether). With four somewhat polarizing spots in the ad lineup, it seemed like everyone walked away weighing the pros and…
Few would recommend contacting your ex on Valentine’s Day. Topo Chico, however, leads the minority population who thinks that reconnecting with a former love on the romantic day is not only a good idea, but you should come bearing gifts. For instance … a whole scorpion. Starting at 8 a.m. EST Feb. 10, the hard…
Even if you’re not a coffee drinker, chances are you’re familiar with the Nescaf? jar. Made of resilient glass with a removable lid, these multipurpose canisters often see a second life after being emptied of coffee, holding everything from dried foods to paintbrushes. Nescaf? Coffee Canada’s newest campaign celebrates that very versatility while informing consumers…
This Super Bowl Sunday, Pepsi is betting big on its zero sugar product with two dedicated in-game spots starring comedic icons Ben Stiller and Steve Martin. But once football fans actually catch a glimpse of the brand’s latest work, they might find themselves asking, “Are these two acting in my best interests, or are they…
If you’ve ever found yourself hand deep at the bottom of a Pringles tin while trying to scrape out the last few tasty morsels of potato chip dust, then consider yourself seen in the brand’s Super Bowl 57 ad. The snack maker is due to pop up during the Big Game for the sixth consecutive…
Over just a few short years, Klarna has become one of the foremost buy now, pay later (BPNL) options when shoppers hope to buy something big. It’s not just a sign of the financially tight times; it’s also a testament to the ease with which consumers can use BPNL methods to get the goods they…
It’s no secret that advertising during the Super Bowl is a pretty big deal. With time slots in high demand (and, clearly, at a high cost), one question arises each and every year: How can a budget-savvy company tap into that Big Game fervor without actually buying a Super Bowl ad? With its newest campaign,…
Jersey Mike’s Subs is rolling out a new celebrity-led Super Bowl campaign. But the catch is that the ad’s not actually airing during the Big Game. At least, not yet. A brand can dream, Jersey Mike’s tells viewers in this online ad starring Danny DeVito. The actor breaks the fourth wall inside a Jersey Mike’s…
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