Some believe that as we walk through the doors of success, it is important to hold them open for others as we go. That is exactly what Kraft and the Mayo Man are doing with the 2021 Kraft Mayo Draft. The so-called Mayo Man was made famous by utterly weirding people out during a 2019…
Grey has promoted Javier Campopiano to global creative partner, having previously held the post of chief creative officer for Grey Europe and creative chairman for the U.K. branch. Based in Spain, Campopiano is best known for the multi-award-winning “It’s a Tide Ad” series while in a previous role at Saatchi & Saatchi London, where he…
With workflows changing faster than at any other period of time, business talent marketplace Upwork has released a global campaign to reflect that business evolution, targeting CEOs to freelancers and promoting its rebrand in the process. Upwork works across the spectrum from one-person start-up businesses to Fortune 100 companies, connecting them to potential talent. The…
Advertisers and influencers tend to lean into an image of motherhood that depicts a serene experience, but most moms can tell you: That’s not really what it’s all about. There is also a lot of chaos along the way. Celebrating their Forever Roses scent and anticipating a Mother’s Day full of glossy, idyllic images of…
After more than doubling its direct-to-consumer business during 2020, Supergoop! has launched its first brand campaign surrounding its original mission statement–to get consumers wearing sunscreen every day and eradicate skin cancer. Top line The “Good Morning Supergoop!” spot launched on May 3–Melanoma Monday–and encourages everyone to start each day with sunscreen, just in time for…
Bouquets, greeting cards, candy, a lovely brunch. Mother’s Day tends to culminate in the same cluster of gifts every year. That’s not necessarily a complaint, as those happen to be the most reliable and readily available options–especially for those who tend to wait until the last minute to secure a gift. But after enduring an…
The uncertainties of the last year have had a lot of businesses taking a step back to reexamine their current business infrastructure and the ways they could benefit from a more digitized workplace. This means understanding the impact of enterprise technology and how it can streamline workflows and improve communications among staff and employers alike….
A person on parole or probation is arrested every four seconds for violating the terms of their release, according to the Council of State Governments Justice Center. A new 90-second public service announcement by New York ad agency Droga5 and the criminal justice reform organization Reform Alliance spotlights just how mundane many of these violations…
To say that insurance policies don’t always make for a thrilling read would be quite the understatement. That could contribute to why so many insurance companies have classically leaned into adorable mascots and humor for their advertisements. Yet, more than two decades after the debut of the Geico Gecko and Progressive’s Flo, companies are looking…
Kevin Hart’s upcoming stand-up concert film is called What Now? Which is the question he poses to his uninterested wife and son in this Xfinity ad by 72andSunny New York.
A road safety ad by AMV BBDO is sparking cries of victim-blaming in the U.K. for warning cyclists to hang back from trucks that are making left turns—the driver’s blind side on that country’s roads.
Havas Chicago certainly knows how to stop pedestrians in their tracks with its office-window installations for Breast Cancer Awareness Month.
Last October it set up peep-show windows, but the peepers got a bit of a shock when they looked inside. This year’s effort, which launched Tuesday and runs through the end of the month, features a Plexiglass room in the lobby filled with 3-foot boob balloons—latex spheres painted to look like breasts.
Brightly colored window decals invite passersby to come inside at 36 E. Grand Avenue and just have a good old time playing with them.
People are using Amazon Echo in so many different ways, and asking its AI, Alexa, so many different things, that the brand decided it was perfect for little vignettes. So, it’s rolling out more than a hundred 10-second spots, each with a funny little question or request of Alexa, in contextual and targeted digital, TV and social placements.
The Nike Mag self-lacing sneakers from Back to the Future II are finally a reality—27 years after the movie, five years after Nike built a Mag prototype, and seven months after it announced a different self-lacing shoe altogether.
Lithuanian marketing professional Lukas Yla arrived in San Francisco this summer with a sweet plan to make a name for himself in what may well be the world’s most oversaturated job market.
Yla was able to get his literal foot in the door at 10 of the Bay Area’s top ad agencies and 30 tech companies without hyping a new app or a viral campaign or even a portfolio. He did it with one not-so-weird trick—free donuts.
How do you improve a glass of milk?
By improving the glass of milk. (Ba dum—tss!)
With help from DDB Canada, the Dairy Farmers of Canada introduce The Milk Glass™. Because you don’t want to drink milk from just any old thing, and certainly not a clumsy mug that’s as adapted to coffee as it is to dairy.
Working with toddlers in commercials can be tough. Sometimes, the wee thespians just can’t take direction. In these cases, alas, the kid most definitely does not stay in the picture. David Bernstein, chief creative officer at The Gate Worldwide, and his team faced just such a challenge as they shot new spots for iconic children’s clothing brand Garanimals.
The apparel has been sold exclusively by Walmart since 2008, and the new ads introduce the line “Big on cute. Small on price,” because Garanimals items start at less than $4.
“Everybody remembers Garanimals” from the brand’s 1970/’80s heyday, Bernstein says. In that era, the colorful tops and bottoms could be easily mixed and matched by youngsters based on which critters appeared on the items’ hangtags. (Those tags were discontinued when the label began specializing in clothes for newborns and the 5T set.)
“Even first-time moms have probably been exposed and maybe even have worn the brand as a child,” says Bernstein. “Part of our target audience live in multi-generational homes. The media strategy and selected programming allows one generation to remind the other about the brand and to speak of its virtues.”
To facilitate production when working with kids, “You always cast several actors for the day of the shoot,” he adds, “because they don’t always want to act on the day of the shoot.”
Working with toddlers in commercials can be tough. Sometimes, the wee thespians just can’t take direction. In these cases, alas, the kid most definitely does not stay in the picture. David Bernstein, chief creative officer at The Gate Worldwide, and his team faced just such a challenge as they shot new spots for iconic children’s clothing brand Garanimals.
The apparel has been sold exclusively by Walmart since 2008, and the new ads introduce the line “Big on cute. Small on price,” because Garanimals items start at less than $4.
“Everybody remembers Garanimals” from the brand’s 1970/’80s heyday, Bernstein says. In that era, the colorful tops and bottoms could be easily mixed and matched by youngsters based on which critters appeared on the items’ hangtags. (Those tags were discontinued when the label began specializing in clothes for newborns and the 5T set.)
“Even first-time moms have probably been exposed and maybe even have worn the brand as a child,” says Bernstein. “Part of our target audience live in multi-generational homes. The media strategy and selected programming allows one generation to remind the other about the brand and to speak of its virtues.”
To facilitate production when working with kids, “You always cast several actors for the day of the shoot,” he adds, “because they don’t always want to act on the day of the shoot.”
In advertising’s best pun so far this year, Chance the Rapper encounters Chance the Wrapper in this new Halloween-themed Kit Kat commercial by agency Anomaly.
The 23-year-old hip-hop star is seen wearing a bear suit and shopping for Halloween candy (Kit Kats only, of course) when his wrapper alter ego calls out to him. And as promised, we get Chance’s version of the Hershey brand’s famous “Gimme a Break” jingle—a slow, crooning piano version of it, as it turns out.
In advertising’s best pun so far this year, Chance the Rapper encounters Chance the Wrapper in this new Halloween-themed Kit Kat commercial by agency Anomaly.
The 23-year-old hip-hop star is seen wearing a bear suit and shopping for Halloween candy (Kit Kats only, of course) when his wrapper alter ego calls out to him. And as promised, we get Chance’s version of the Hershey brand’s famous “Gimme a Break” jingle—a slow, crooning piano version of it, as it turns out.
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