Hasta La Creative!

Anomaly launched a new Halloween spot for Kit Kat, featuring Chancellor Johnathan Bennett, better known as Chance the Rapper. In the punning spot, Chance meets Chance the Wrapper, which is just his face on a Kit Kat wrapper.

After getting Chance the Rapper’s attention, Chance the Wrapper sings a version of the Kit Kat jingle, which turns thirty this year (about seven years older than Chance). The spot concludes with Chance the Rapper declaring, “That’s a good song.”

That’s pretty much all there is to it, but then what more do you really need? The Halloween-themed spot is simple fun, an ode to the classic jingle supported by a memorable pun. That’s something most audiences can appreciate, fans of Chance the Rapper or not. And if even if you don’t care for the approach, there’s a good chance you’ll remember it the next time you see a Kit Kat wrapper.

In advertising’s best pun so far this year, Chance the Rapper encounters Chance the Wrapper in this new Halloween-themed Kit Kat commercial by agency Anomaly.

The 23-year-old hip-hop star is seen wearing a bear suit and shopping for Halloween candy (Kit Kats only, of course) when his wrapper alter ego calls out to him. And as promised, we get Chance’s version of the Hershey brand’s famous “Gimme a Break” jingle—a slow, crooning piano version of it, as it turns out.

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Over in Australia, Kit Kat decided to commemorate its limited-edition white-chocolate Kit Kats by taking the last 50 and getting illustrator Mike Watt to melt them down and create 50 original illustrations from them. After crushing and melting the things, he painted the resulting goo on canvas and used a knife to scrape away the sections he didn't want, leaving behind a white-chocolate relief. They're really quite beautiful. Kit Kats never look that good crushed and melted in the bottom of my purse. The illustrator characterizes the project as preserving a piece of the brand's history. I dunno if I'd go that far. Eventually that brittle layer of chocolate on each canvas is going to break apart. View all the posters in this Facebook gallery.

Advertising Agency: JWT, Hong Kong
Executive Creative Director: Steven Lee
Creative Directors: Neil Leslie, Gerard Or
Art Directors: Thomas Chung, Frankin Chan
Copywriter: Robert Chen
Photographer: Franklin Lau
Retoucher: In-Between
Account Servicing: Desmond So, Ruby Or, Theo Hui
Published/: April, 2008

Advertising Agency: JWT, Hong Kong
Executive Creative Director: Steven Lee
Creative Directors: Neil Leslie, Gerard Or
Art Directors: Thomas Chung, Frankin Chan
Copywriter: Robert Chen
Photographer: Franklin Lau
Retoucher: In-Between
Account Servicing: Desmond So, Ruby Or, Theo Hui
Published/: April, 2008