To mark the reopening of the Royal Opera House (ROH) in London, satellite broadcaster Sky’s commercial arm Sky Media has released a campaign to promote its partnership with the world-famous venue. The campaign is the first for ROH in three years and will promote its upcoming Spring/Summer program after closing due to Covid-19 restrictions. The…
Google is continuing its global lighthouse partnership with Global Citizen, an international organization aiming to bring together millions of people to take action on worldwide commitments, with the release of a campaign to drive registrations for the initiative’s Recovery Plan for the world. Created by Alma, the “Wishful Thinking” spot supports the ambition of activating…
To promote its new Anyday range, British retailer John Lewis has released a campaign that marks a deliberate creative shift away from its usual storytelling device to promote the product. Once again created by Adam&EveDDB, the campaign centers around a one-minute long TV ad released on May 20 to showcase how the range is suitable…
Following a challenging 2020, fast-fashion retailer Uniqlo hopes to reconnect with consumers with a message that emphasizes both its clothing for everyday life and its efforts tied to sustainability and community engagement. The clothing chain, owned by Japanese-based apparel conglomerate Fast Retailing, recently unveiled its campaign running through mid-July under the existing tagline, “LifeWear: Made…
To highlight the levels of plastic waste being exported out of the U.K. on a daily basis, Greenpeace has released a film questioning the government’s claims to be a leading force for sustainability against a tidal wave of pollution. The “Wasteminster” ad spot, produced by Park Village, features an animation that sees Prime Minister Boris…
To help address the misconceptions of the brand, online financial service company Klarna targeted U.K. consumers with murals featuring QR codes placed in England’s major cities, focusing on various misunderstandings. Courtesy Klarna Misconceptions Klarna addresses in the art are how it solely sells fashion, only targets young people and makes money on hidden fees. Ignasi…
Whether you work out religiously or casually, chances are the last year brought some changes to your fitness routine. Indeed, for many, this last year might have felt just about as exhausting as running a marathon, and that’s exactly why Propel is celebrating making it through the hardships of the last year. Coinciding with the…
When tackling today’s dating landscape, marketers would benefit greatly from ditching antiquated, often sexist depictions of allure– especially if they hope to gain favor with today’s generation of progressive young adults. To see such consideration in action, one only has to peek at Axe’s latest campaign, which playfully dives into the boundless nature of modern…
Costa Coffee has released a campaign using TikTok’s content-serving algorithm to deliver a personalized message to fans of the British high-street chain. Working with AnalogFolk, the brand’s “Costa For You” campaign uses the For You page (FYP) on the app to serve up a menu suggestion based on the user’s TikTok browsing history. There are…
As the world begins rebounding from the Corona-virus pandemic and the economic shock it has caused, there is an emergence of a swarm of new business pitches being held already this year. That has led one agency to draw a line in the sand and ask the clients to make the pitch instead. Independent creative…
Ogilvy has named Liz Taylor as its global chief creative officer (CCO) just days after her departure from Leo Burnett. Taylor, who left the Publicis-owned creative agency, will take over from Piyush Pandey, who will become chairman of global creative within the agency although he will continue as chairman of Ogilvy India. She will be…
The BBC is beginning to forge a strong track record when it comes to using animation to promote its footballing events. This time it’s the delayed Uefa Euro 2020 football championships, showcasing famous international players passing the time before taking to the grass. The “Our Wait is Over” ad, directed by Nicos Livesey from animation…
During the pandemic, students have faced a series of unique challenges, from the technical hurdles that can come with remote learning to the uncertain schedules and shaky financial futures that many adults are experiencing. And while restrictions may be lifting and the country is steadily reopening, we still don’t know that the future holds, including…
A campaign in honor of Asian American and Pacific Islander Heritage Month is looking to combat rising anti-Asian racism by sharing the stories of Seattle’s leaders and celebrities while encouraging other AAPI community members to make their voices heard. The “Our Stories Are Your Stories” campaign launched with a 30-second spot focused on the diversity…
To support Global Citizen, an international organization aiming to bring together millions of people to take action on worldwide commitments, Google released a campaign to spark awareness and encourage participation around educational disruption experienced by children. Created by BBH as part of Google’s annual Global Lighthouse Partnership program, the campaign wants to drive action around…
It’s been over five years in the making for Paul Ward as he takes on his new role as global chief executive of Havas Studios, a new production service from the advertising holding company formed in partnership with creative production agency Wellcom Worldwide. But the year-long pandemic has sharpened his view even more on the…
Although anti-Asian sentiments have long plagued the U.S., the recent rise in violent hate crimes against Asian communities has gained nationwide coverage. There are always ways to help, whether that means donating to the crowdfunding campaigns of those affected, advocating for better legislation, building safer communities or simply having a stranger’s back in a time…
To promote mothers as “the true rock stars” since the outbreak of the Covid-19 pandemic last year, iconic magazine brand Rolling Stone will celebrate the challenges they have been facing. Created by VMLY&R Italy, the “Rockin’ Mamas” ad campaign will run through Rolling Stone Italy’s social media channels before reaching global markets, including the U.S….
The Hong Kong Ballet likes to mess with tradition, pulling its classically trained dancers out of their staid performance halls and tossing them onto bustling city streets to star in eye-catching ad campaigns. The latest entry in the brand’s visually stunning oeuvre features a dream-within-a-dream that embeds the dancers in a cyberpunk urban landscape with…
In a nod to Renault’s links to both automaking and cycling, a campaign to promote its hybrid SUV Renault Captur and plug-in E-Tech technology will feature a cover of “Eye of the Tiger.” Between 1978 and 1985, the French carmaker ran a professional cycling team, which a new TV campaign from Publicis Conseil evokes as…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
