May
20
John Lewis Changes Creative Tact, Losing the Schmaltz to Engage Younger Customers
Posted in: UncategorizedTo promote its new Anyday range, British retailer John Lewis has released a campaign that marks a deliberate creative shift away from its usual storytelling device to promote the product. Once again created by Adam&EveDDB, the campaign centers around a one-minute long TV ad released on May 20 to showcase how the range is suitable…
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