This week on Yeah, That’s Probably an Ad, we’re chatting about all things Cannes Lions Live. Co-hosts David Griner and Shannon Miller are joined by Adweek’s European creative editor Brittaney Kiefer to get you up to speed on Cannes festivals of the past, what to expect this year and what work to watch. Stream the…
Good creative doesn’t just happen. Every detail of even the briefest ad is subject to a committee, especially when it comes to the music. And when creatives can’t exactly hash out their ideas together in a singular workspace, they have to rely on the same tools that many of us have leaned on over the…
Everyone knows the story of Rapunzel. But this time, her super long hair is armpit hair, and she’s not waiting for anyone “because she’s hella gay.” And that tower? It’s her sweet penthouse with an elevator. It’s a body-positive Pride fairy tale, presented by DTC razor brand Billie on its Instagram account. The Rapunzel reimagining,…
It’s advertising award season and we have all the info on this year’s big winners so far. Host David Griner is joined by our new co-host Shannon Miller to discuss the campaigns that are getting the most recognition at shows like D&AD, The One Show, and ADC. Plus, a preview of Adweek’s ‘Adweek at Home’…
The nearly 14-month lockdown came with its phases, from the booming popularity of Animal Crossing to the meteoric rise of TikTok. Peloton certainly saw its own share of success in 2020 as temporarily reduced access to gyms led to a wave of interest in working out at home, boosting sales by 172%. But with the…
Surf legend Kelly Slater joins Kona Brewing Company for a continuation of the brewer’s largest ad campaign, “Dear Mainland.” The retired athlete appears in three TV ads centering the pairing of Kona’s beer with surfing and a day at the beach. The short, sunny spots– titled “Surf Lesson,” “Board Meeting” and “Great Day”–show Slater by…
With Covid-19 restrictions lifting across the country and vaccination rates on the rise, it’s safe to say that many consumers are eager to travel. In an effort to boost interest in its services, payment network Affirm is running a sweepstakes to help fund those long-awaited post-lockdown vacations. Consumers can follow Affirm on Instagram to find…
While health has been a major focus for many during the pandemic, one threat to our well-being that may have gone unnoticed is that of internet security. With millions of people suddenly working from home–and, more importantly, away from their companies’ firewalls–new threats to online health have arisen. In a recent spot, HP’s Wolf Security…
There are many ways to spread awareness for special causes: You can hire a famous spokesperson to ask the nation for help, or turn to social media and hope for a viral moment that emphasizes your purpose. For one non-profit organization in Argentina, heart-wrenching storytelling and cinematic imagery are the tools of choice in order…
Arcwave, the international sexual wellness brand for people with penises, prides itself on sparking conversations about modern masculinity and adult pleasure. It’s the kind of thinking that paved the way for the company’s flagship product the Arcwave Ion, which uses cutting edge technology that targets and prioritizes male pleasure. But the brand’s newest campaign isn’t…
With a Covid-inspired surge in home deliveries and wasteful packaging over the past year, electronics firm Samsung chose to launch an eco-friendly home renovation project ahead of the United Nation’s World Environment Day. Released on June 4, the campaign was devised by Edelman, which was instructed to find a way people could rethink how to…
Each year at Adweek, we select our Creative 100–a celebration of today’s most fascinating and enviable creative professionals across categories like agencies, media, influencers, and many more. However, our editors never honor the same person twice, guaranteeing that each year’s list offers a topical array of names you should know. This week on ‘Yeah, That’s…
After more than a year of social distancing and with summer on the way, many consumers are more than ready to enjoy some quality time outside. For performance and lifestyle brand Merrell, that means challenging the line between “indoor” and “outdoor” activities. Created in partnership with the brand’s agency of record Words From The Woods,…
Let’s be honest: Most major brands haven’t maintained a consistent-enough relationship with LGBTQ+ communities to survive Pride Month without some level of scrutiny. More often than not, “rainbow washing”–that is, the act of deploying Pride-themed versions of their products and marketing without substantially engaging queer communities–tends to be the minimal-effort route that too many brands…
As advertising gets incrementally more progressive, fitting depictions of motherhood–breastfeeding, in particular–remain a hotly debated subject within the industry. Brands have been especially slow to include breastfeeding images over the years, despite the public’s increasing support toward mothers who feed in public. But recent campaigns from Nike, Frida Mom and Tommee Tippee indicate an energy…
Allbirds has named Wellington, New Zealand-based agency Wrestler as the footwear’s lead creative parter. The pair have casually worked together since the brand’s inception, including its original 2016 launch campaign. New Zealand-born Allbirds had previously worked with a number of creative partners–including a global campaign from London agency Uncommon demonstrating the lightweight nature of Allbirds’…
Back in April, McDonald’s announced the impending arrival of the BTS Meal with major fanfare. Supporters of the K-pop sensation quickly catapulted the news to the top of social media trends, setting the pace for what was already poised to be one of the burger chain’s biggest celebrity partnerships to date. “Seeing the passion and…
Just because Asian American Pacific Islander Heritage Month is winding down doesn’t mean the work to end anti-Asian violence and discrimination is close to done. Though calls to stop Asian hate have grown considerably over the past months, continued advocacy and education will be key in driving both legislative support and sweeping cultural change. To…
The International Committee of the Red Cross (ICRC) says there were at least 3,780 attacks involving health personnel and infrastructure committed between 2016 and 2020. So to raise awareness of the treacherous conditions health-care professionals work under in some countries facing conflict and violence, a campaign has been developed targeting young people. The “Unknown Heros”…
Havas Creative has named Mark Sinnock as its global chief strategy officer (CSO), tasked with strategically overseeing the creative network and further integrating the business’s customer experience (CX) network. Reporting to chief executive Chris Hirst, Sinnock, who was previously the U.K. and European strategy head within Havas Creative, will take strategic responsibility for the global…
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