The elements of a classic horror film can vary from bloodthirsty monsters to diabolical, deadly manipulators. For Ford, a good creepy flick can include all of it, as long as its pickup truck is the star. To celebrate the launch of Ford’s first-ever F-150 Raptor R on July 18, the automotive brand is releasing a…
In the first five months of 2022, 20 million Americans are said to have quit their jobs according to a Bloomberg report while the Bureau of Labour Statistics has claimed that over 47 million more resigned during 2021. This post-pandemic phenomenon has become known as the Great Resignation. Noting that group is bigger than the…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: A Licker breaks loose from Netflix’s 3D billboard Resident Evil bursts onto Netflix in 12 hours! Just like this Licker burst out of a NYC billboard! pic.twitter.com/z4SvlJk0Pv — Netflix (@netflix) July 13, 2022 A new 3D…
Every once in a while, a billboard demands a second look, and the latest creative from inclusive U.K. cycling brand Fat Lad at the Back is no exception. The business, which sells plus-size sportswear, is running a series of attention-grabbing out-of-home (OOH) ads up and down the country which read: “Fat C*n’t. Actually Fat Can.”…
Recently, you may have noticed that there has been yellow as far as the eye can see and suits in every cinema. Minions, Minions everywhere. It’s been a minute since we’ve seen a cinematic success of this magnitude and a marketing bonanza of equally epic proportion. Mega marketing budgets and expansive (almost endless) partnerships are…
Forget all the workout pants, leggings and sporty tank tops. Peloton’s latest work shows community members that its app makes working out so accessible that fitness can achieved in any state–even when you aren’t totally dressed for it. In celebration of National Nude Day, Peloton partnered with actor Christopher Meloni for a new ad highlighting…
Some LGBTQ+ rights vary from state to state, and even in places where protections are comparatively robust, it can be complicated to navigate how these laws can help protect queer youth. Even when aware of the laws, harnessing them entails understanding legal jargon that isn’t always accessible. With the need to clarify potentially life-saving federal…
The D&AD New Blood Awards handed out 186 Pencils this year, as it once again honored emerging creative talent from around the world. The New Blood Awards are handed out at the end of the four-day D&AD Festival–with briefs set by global brands, including Audible, BBC, Disney, Duolingo, Google Fonts, Netflix, Penguin and Snapchat. Designed…
Phrases like “psychiatrip” and “supply pain” probably didn’t make it into Bill Bernbach’s vocabulary. But these terms–which refer to the influx of psychedelic therapy and economic frustration–are examples of the coined vernacular that lives at the core of Day One Agency’s culture reports, also known as its Predictionary. “Projects like the Predictionary help us to…
When it comes to women’s health and sexual wellness, it’s no surprise that certain terminology is still seen as taboo or censored. However, Gillette Venus is standing against the taboo by giving the word “pubic” all the love and attention it deserves, especially when it comes to proper self care and hygiene. To further help…
Major League Baseball teams collect and analyze data in order to recruit and field the best players for their needs. Analytics software and solutions company SAS built on that connection as a way to get kids interested in data analytics by working with McCann New York to create The Battling Lab, a custom AI-powered batting…
It’s only been a mere two months since DTC oral care company Quip chose Mother LA as its AOR, and the agency’s first campaign is already here with teeth as part of its new brand platform of “human-proof oral care.” The ominously named “Save Your Teeth From You” campaign thankfully does not feature anything too…
Longchamp’s “It is not a bag. It is Le Pliage” summer 2021 campaign from creative agency Fred & Farid Los Angeles and Studio Sander Plug became the French accessory brand’s most successful campaign to date. Now they’re hoping to build on that success with two new spots using the same tagline. “Replay” employs the same…
Could a robot do your job? If you asked any creative this question, the answer would most likely be a firm “no.” But a new experiment in artificial intelligence (AI) art direction has delivered some striking and thought-provoking results that might make some think twice. The “Ad Intelligence” project has reimagined ads for 10 iconic…
While moviegoers tend to gravitate toward the classic popcorn-and-soda combo for their in-theater experience, spirits brand Skyy Vodka is introducing a boozy option. The Gruppo Campari-owned brand is the official spirit of Jordan Peele’s latest thriller Nope, through an exclusive partnership with Universal Pictures and Peele’s Monkeypaw Productions. The trio are launching a co-branded nationwide…
The Television Academy has announced the full list of 2022 Emmy nominees. A number of industry favorites have snagged nominations in the category for Outstanding Commercial, including Change the Ref’s “The Lost Class” and the cinematic “Detectives” for Apple iPhone 13 Pro. The nominations arrives weeks after the 2022 Cannes Lions festival, where “Detectives” and…
[Sensitive content: This article mentions suicide. If you’re struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.] Gymshark’s decision to open up a barbershop in London may seem like an unlikely business venture. However, it’s part of a plan from the sportswear brand to encourage men to look…
Major civil rights setbacks, climate catastrophe, planet-wide poverty, mass extinction–these are just a few of the challenges we face when it comes to imagining a hopeful future. Yet, the only way to build a better world is to first imagine one. Understanding the apprehension that many share for the future, the Smithsonian’s Arts and Industries…
You never really see him coming. One moment, you’re standing by the snack table at a party, or sitting in the break room at your quiet office job. The next, you’re craving a fizzy beverage with just a hint of sweetness. That’s when he emerges from the shadows (or a pool, or maybe a cake)…
Just before the ruling overturning of Roe v. Wade was announced, Stix, a medically backed reproductive and vaginal health brand, had already begun amplifying the need for access to reproductive health resources. Following the ruling, Stix launched its first OOH campaign “Restart” in an effort to highlight the need for reproductive rights. The billboards illustrate…
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