The film opens on a woman standing by herself in a room, but as the camera pans out, we see she isn’t alone. A group of women join in for a mesmerizing dance as a voiceover says: “This is a woman. She has a body. Her body has … never been studied properly, ever. Not…
Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy the assortment! Morsel #1: RIP, Choco Taco Klondike and parent company Unilever announced this week that they are discontinuing the beloved Choco Taco following “an unprecedented spike in demand across our portfolio” that resulted in…
This past spring, Sony Pictures announced that Puerto Rican superstar Bad Bunny would soon become a superhero, dawning the mask of the relatively obscure luchador El Muerto. We also saw the fan favorite character, America Chavez, (portrayed by Xochitl Gomez) introduced within the Marvel Cinematic Universe in the latest Doctor Strange film, along with Oscar…
The hit sitcom The Office was packed with awkward situations. Actor and writer Zach Woods, who joined the main cast for the show’s final three seasons, is bringing a bit of the same sensibility to a pair of 45-second online spots created by Denver-based agency Fear Not for office supply retailer Quill.com. “Coupons” shows two…
Coffee culture is strong on TikTok and Instagram, making them the ideal playgrounds for advertisers hoping to connect java brands with eager fans. But when paid social platforms updated their privacy policies, making it harder for Wandering Bear to physically find its caffeine-loving audience, the cold brew brand found that leaning on the algorithm was…
For many of our four-legged friends, the hardest part of the day is waiting for the next meal or treat. But for pet parents, the hardest part may be looking for that healthier dog food to feed their companions. Not to worry: dog food brand Jinx has not only figured out a working formula, but…
The social publisher ATTN:, which specializes in creating content specifically for consumption on platforms like Facebook, Instagram, YouTube and TikTok, announced the launch of its in-house creative agency on Thursday morning. The agency will open a third line of business for ATTN:, which currently generates revenue through brand partnerships and production studio offerings. The publisher…
With new variations of Covid-19 at play, the need for blood donations has reached a crisis level. A nationwide blood shortage might sound like the premise for a horror movie, but as many healthcare providers can attest, the danger is all too real. In light of the Red Cross declaring its first-ever blood crisis in…
In the age of social media, TikTok- and Instagram-ready lodging has become all the rage in travel and hospitality. Third-party vacation rental companies like Airbnb and Vrbo have certainly benefited from the trend, offering what they touted as unique stays that were considered preferable among travelers looking to nab an enviable stay on a sensible…
Brazilian publication Ra?a Magazine celebrates its 25th anniversary with the campaign “The Future is Black (O Futuro ? Preto).” The concept promotes Afrofuturism–a cultural, aesthetic and political movement that manifests itself in literature, cinema, photography, art and music from a Black perspective. Coined in 1994 by sociologist Alondra Nelson, Afrofuturism depicts a future that is…
Lack of access to clean drinking water is an issue that many marginalized communities–more specifically Black and brown communities– continue to face. To help combat the issue, American footwear brand Sperry is empowering people of color to reclaim their water. To amplify voices around the historical relevance of water in Black communities, Claima, a podcast…
A crucial part of the ongoing fight to dismantle systemic racism bias includes providing access to the stories in Black history that have ultimately shaped our country and culture. A new collection from Getty Images digs into its archives to do just that. The image and assets giant launched the Black History & Culture Collection,…
It’s Saturday morning, 1995. You’re about to catch an episode of Saved by the Bell: The New Class with a balanced breakfast of Pop Tarts and an Hi-C Ecto Cooler. Before the show begins, NBC airs one last ad: a wholesome PSA starring popular brothers Joey, Matthew and Andrew Lawrence as they urge viewers to…
As we endure another excruciatingly hot summer, we must remain grateful for the deodorants, shower gels and fragrances that keep us at our freshest against all odds. For Grammy-winning rapper Lil Baby, Axe is the hygiene brand of choice. So it only makes sense that his next major collaboration be with the very legacy brand…
Grey Goose began partnering with Uninterrupted, the multiplatform athlete empowerment brand from LeBron James and Maverick Carter, in 2021 with the launch of the three-part “In the Moment” digital series. They’ve extended that relationship with a new six-part series dubbed “The Shop: Lineup,” which launched on July 20 exclusively on Uninterrupted’s YouTube channel. “The Shop:…
After Orion Pictures launched in 1978, the label largely focused on genre-heavy storytelling from prominent filmmakers–James Cameron, Oliver Stone and Jonathan Demme, to name a few. When MGM relaunched the name in summer of 2020, the brand refocused its energy in a more inclusive direction, choosing to widen the scope of its storytelling slate to…
From art, music and clothing, Hispanic cultures continue to create a large impact on brand marketing strategies. However, it’s essential for brands to also recognize how complex Hispanic audiences are if they want to develop a deeper understanding of effective bilingual marketing. In preparation of Advance Auto Parts 90th “Advanceiversary,” the automotive parts brand is…
A chain-smoking, hard-partying brand mascot named Boy Howdy! shows his ass, literally, in a series of wild postings which also feature the tagline, “Proudly hated by the right people since 1969.” Ad creatives, meantime, are bracing for cease-and-desist orders from famous rock stars they’ve included in a trippy 90-second animated video that ends in an…
Do you consider fries a crispy, heavenly side to some of your favorite comfort foods, or rather a mere vehicle for your truest, tomato-y love–ketchup (or mayonnaise, for braver souls)? If you believe in the latter notion, Heinz has fried up an effective tool for your deepest condiment cravings: Spoon Friez. Yes, it’s exactly what…
In a stunt that sounds like it’s straight out of Charlie & The Chocolate Factory, U.K. brand Cadbury has launched two mystery chocolate bars, giving sweet-toothed detectives a chance to win an almost $6,000 (5,000 pound) mystery prize if they’re able to guess the flavors. To promote the competition, the Mondelez-owned brand has literally “broken”…
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