Good news for fans of Hulu’s Emmy-nominated whodunit Only Murders in the Building (OMITB) who have ever wished to experience the deeply embattled Arconiaverse alongside Steve Martin, Martin Short and Selena Gomez: soon, you can! Sort of. On Aug. 19 and 20, the streamer will host a Third Arm Gallery pop-up activation for fans in…
Skin care brand EOS took a gamble last year when it based an entire product and marketing strategy on a video from TikToker Carly Joy (@killljoyy), which enlightened women across the world in how to “bless your fucking cooch.” The viral clip offered detailed instructions on how to conduct a smooth bikini shave to achieve…
Whether you need a ride home or to work, or maybe need a late night snack delivered to your door, the tireless delivery people are often not given the recognition they deserve. To celebrate the hardworking drivers and couriers, Uber unveiled its class of 2022 Uber Yearbook, which highlights 15 special drivers and delivery people….
State and local governments have offered tax rebates on electric vehicles as a way to incentivize purchases that help the environment. Greenfield Natural Meat Co., a subsidiary of the carbon neutral food company Maple Leaf Foods, is playing on those programs by offering a bacon rebate as part of a “Have Your Meat and Eat…
Whether it’s music, film, medicine or sports, women often face discrimination in traditionally male-dominated spaces due to gender inequality. While various organizations are dedicated to addressing and dismantling institutional sexism, Prime Video is now entering the arena with a campaign to empower young female athletes to challenge the gendered boundaries of sports. To celebrate the…
Economists and consumers agree: We’re in a recession, and brands are, understandably, nervous. Nervous about what’s next, sure, but also what it means for their bottom line. To better recession-proof their businesses, some are increasing prices. Others are cutting spending, pouring over their books with a fine-tooth comb. And while avoiding tight margins is crucial,…
When Leighann Farrelly and other team members at experiential agency Superfly visited a storage unit in Los Angeles containing everything related to South Park, they were dusting off old scripts and rare T-shirts–literally. It had been a while since anyone had gone through everything in the unit, and it was full of what are now…
The SCOTUS decision to overturn Roe v. Wade has been alarming for human rights advocates. It has also served as a reminder for many that the fight for reproductive justice is an ongoing one. For many reproductive health advocates, moving forward requires acknowledging a historic struggle that has required large-scale community efforts. To that end,…
Growing up is never easy, but AriZona Beverages is reminding us that adulthood doesn’t have to mean giving up the things that spark joy, like good ol’ nostalgia. Treating adults to a much needed drink this summer, the brand is launching AriZona Hard in Quebec, spikes the iconic iced tea with 5% alcohol. To celebrate…
The term “dark funnel” has become increasingly accepted in marketing circles. It reflects the realization that marketing attribution is an imperfect science. Yet, the dark funnel feels like d?j? vu, a glitch in the matrix, because we’ve been here before. The internet created an obsession with measuring clicks. It was a timely remedy to marketing’s…
Stories about trans people often focus on the ways that they transition medically and socially, but a new campaign from Oberland for the ACLU aims to move beyond that limited narrative. “Trans Scripts” uses a series of three 30-second videos shared on social media and trans-focused websites to demonstrate that “there’s more to trans than…
As a young creative, Mary Buzbee spent many sleepless nights perfecting her portfolio. But as she progressed in her copywriting career, she stopped succumbing to the unhealthy levels of stress that the industry normalizes. To put it bluntly, she came to the conclusion that “advertising is just fucking advertising.” “You can make beautiful work that…
Climate change has been a major factor in a drastic global increase in wildfires in recent years, and the effects on communities worldwide are seemingly endless. Firefighters are among those on the front lines, and many regions are experiencing unprecedented staffing shortages. With the acts of heroism often required of firefighters at the forefront, Coors…
Welcome to Marketing Morsels, a menu of delightful–and, in this case, tragic–news items from the past week. Enjoy the assortment! Morsel #1: French’s yellow mustard goes (do)ughnuts French’s Ahead of National Mustard Day on Aug. 6, French’s teamed up with New York bakery Dough Doughnuts to create what some might consider cuisine and what others…
A beloved chicken brand out of Thailand recently did the one thing that many creatives have largely avoided since the earliest days of the internet: It read the comments. Only instead of hurt feelings, it gained a hilarious, thoroughly chaotic eight-minute short film about the inherent challenges of cross-generational appeal. Popular Thai franchise Five Star…
Some ads become synonymous with the music that accompanies them. Apple popularized Anderson .Paak’s “‘Til It’s Over” with a psychedelic-adjacent dance party, Dom P?rignon created a “queendom” to showcase the effervescent essence of Lady Gaga and Downy took viewers back in time through its 2021 rendition of Paul Anka’s “Times of Your Life.” And the…
Without farmers, there are no crops, and without sustainable farming practices, there is no future for farming. Some branches within the food industry are beginning to see the value of ecologically sound food sourcing, and there are few places where that is more vital than in the potentially waste-heavy realm of beer and alcohol manufacturing….
Ryan Reynolds’ brands Mint Mobile and Aviation American Gin have no plans to launch a creative agency review. The companies can skip the cost and the hassle–probably forever–because Reynolds is the creative director of both of their creative AOR, Maximum Effort. With the actor at the center of the relationship between brands and agency, Mint…
The past few years have seen an increase in conversations around health and wellness as they increasingly take place in public, community-oriented spaces. However, even as more people continue to share their personal health experiences online, some communities still lack representation. To help broaden understanding of chronic illness, Buoy, a hydration wellness brand, launched its…
The past few years have seen an increase in conversations around health and wellness as they increasingly take place in public, community-oriented spaces. However, even as more people continue to share their personal health experiences online, some communities still lack representation. To help broaden understanding of chronic illness, Buoy, a hydration wellness brand, launched its…
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