Celebrity Cruises Wants To “Feed Your Head”

How many classic rock songs can one generation of creative directors tap? The Rolling Stones’ catalog is available for commercial purposes, along with Bob Dylan’s and so many more. Now, in its newest spot, Celebrity Cruises goes back 52 years in time to LSD-dipped San Francisco. I admit that travel can be exotic, but it […]

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Pickleballers Say, “Let’s Go Again”

Pickleball—a synthesis of tennis, racquetball and ping pong—is one of the fastest-growing sports in the world. The number of players has jumped by 650 percent over the last six years, according to USA Pickleball Association (USAPA). The biggest subset of that growth is not in the over-60 crowd, says Justin Maloof, executive director of USAPA. […]

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“We Speak Fleet” Is Circle K’s Way to the Weekday Warrior

I like to see business-to-business advertising that appeals to the person who will make the purchasing decision in decidedly human ways. Humor, for instance, is an underused approach in B2B. Circle K is helping to change the score with this campaign from Taylor, Nick Spooner director and Brooklyn-based production company. “My main marching orders were […]

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This Land Is for Johnnie Walker Drinkers

Where do brands fit into the larger cultural landscape today? It’s a question that some brand managers and ad agency partners would rather not answer. At the other end of the pole, there is Diageo’s Johnnie Walker, which has a definitive answer to the non-rhetorical question. Let’s watch and listen… The spot was created by […]

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Ilana Glazer Hooks Up with The Swoosh, Considers Benefits of Running

Broad City’s Ilana Glazer is a reluctant runner in this new Nike Joyride campaign, created by New York and Portland-based agency Megs and Shamus. She’s also herself. Megs and Shamus and Marielle provided Glazer with scripts and the freedom to do what she does best—improvise. The spots were produced by Caviar and directed by Marielle […]

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Leo Burnett/London Helps To Elevate Role of Design in Society

Creative agency Leo Burnett London and the Design Museum, have launched the museum’s new purpose campaign, called ‘Design: Humanity’s Best Friend’, celebrating the impact of design in everyone’s lives. The campaign aims to show how design is integral to everyday life and highlights the museum as a must-see destination in London this year. Lord Mandelson, […]

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The Weirdest Natural Gas Commercial You’ll Ever See

Now that space travel is a commercial enterprise, eccentric people are saving their money for a ticket to a new planet where the air, water, and land are unspoiled. It’s a new kind of post-Earth utopianism. It’s also disgusting, and Paris ad agency ROSAPARK captures this cheap clueless aesthetic perfectly in their new commercial for […]

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Cleveland Browns Fans Unleash A Lot of Energy

Why do brands spend many millions of dollars on stadium naming rights? Two words: captive audience. At FirstEnergy Stadium in Cleveland, Ohio, for example, Browns fans see countless brand impressions over the four-hour game day timeframe. It makes sense that many of these impressions are made by the host. FirstEnergy—whose 10 electric utilities form one […]

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Today’s Clumsy Rookie Is Tomorrow’s Skilled Worker

Labor Day weekend is almost here. Carhartt, America’s premium workwear brand since 1889, will close all retail stores, the corporate office, and U.S. manufacturing and distribution facilities on Labor Day to honor its employees and pay tribute to the country’s hardest working people. Tony Ambroza, Chief Brand Officer at Carhartt, said, “We are committed to […]

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FanDuel Is For People Who Want To Win

People love to compete. People love pro sports. People love to gamble. People love to win. Which explains why FanDuel exists. Of course, it’s not easy to win when you work for the man. It’s never healthy to stuff your face full of encased meats. And flying coach is too often a royal pain in […]

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Jared Allen Discovered in Mega Fan’s “Jan Cave”

What happens to NFL stars after football? Some become commentators on cable TV, some open car dealerships, and a few make their way into the circus of commercials. For instance, Periscope and Minnesota Lottery, and the Minnesota Vikings are bringing Jared Allen back just in time for the season kick-off. “When it comes to sports […]

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Wear Vans And Do It Yourself

There is no uniform in punk rock, but there are favorite footwear brands, Dr. Marten, Fluevogs, and Vans among them. Vans is introducing its latest brand campaign, “The Spirit of DIY,” featuring ambassadors of DIY culture from around the world who are making things happen and influencing the communities around them. No rules and unapologetic […]

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Legal Sea Foods Is A Safe Harbor for Wayward Stoners

A new ad campaign from DeVito Verdi for Boston’s Legal Sea Foods celebrates the legalization of marijuana in the Bay State. The TV and print ads play off the restaurant’s baked, fried and smoked menu items. “Baked” and “smoked” makes sense. “Fried” is something that happens when you drink too much, work too much, and […]

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Tanqueray Says This Is Gin, and Gin Is In

Gin is a spirit on the rise. Global alcohol consumption dropped last year, but gin’s popularity continues to soar. Vogue speaks of London’s fast-moving gin renaissance. Actor Ryan Reynolds bought Pacific Northwest–based craft brand Aviation Gin. According to data published by the International Wines and Spirits Record (IWSR), the juniper-infused distillate experienced an eight-percent sales […]

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“Push Button, Get Mortgage” Is An Overstatement, But, Oh, What A Wonderful Feeling

Bob Dylan’s song, “The Man in Me” is now the Rocket Mortgage by Quicken theme song. The song was released in 1970 on Dylan’s album, New Morning. “The Man in Me” is a beautiful love song, written and performed for an American icon. The song was also featured in 1998 Coen Brothers film The Big […]

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“Joie de Hooha” Is Utterly Natural and Totally Achievable

Singing vaginas is not the answer you might expect, no matter the question. Yet, here we are, and in this case, it’s a good answer because the Whole Foods shopper doesn’t want rancid chemical solvents on, in, or near her body. That’s why OrganiCare CEO and serial entrepreneur, Caroline Goodner, is battling industry juggernauts to […]

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Thanks to Leo Burnett, Coors Light Is Now “Made To Chill”

Coors Light is cold. The brewery in Golden, Colorado has spent countless millions to make and remake this point, but mostly failing to explain what cold means to the beer drinker. For what it’s worth, Coors Light is cold-filtered and the beer never gets to room temperature—it’s delivered to the store in refrigerated trucks. Now, […]

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“I Am An Angler” Is A Powerful Call To Action

Fishing is one of my favorite recreational activities. Leaving the land and my screens behind to focus purely on the water and the fish in it is a physical and mental reprieve. For me and millions of people who love to fish, fishing is good medicine. Take Me Fishing TakeMeFishing.org, the website from Recreational Boating […]

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Ogilvy’s Recruitment Advertising for U.S. Customs and Border Protection To Continue

The Wall Street Journal reports that staff pushback at Ogilvy was not strong enough to topple management’s decision to keep the U.S. Customs and Border Protection as a client. Ogilvy’s CBP contract is valued at more than $12 million, and is expected to generate around $1 million in annual fees for the agency. “Some of […]

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Feel A Surge of Personal Empowerment: Only Pay for What You Need

Goodby Silverstein picked up the Liberty Mutual account in 2017, and now the Boston-based insurance company makes weird commercials. San Francisco creatives will do that to a brand. Here, check out another in a long line of ads that make fun of ads… Over-promise much? Not to worry, we have a disclaimer! Pigeon Man Don’t […]

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