Hasta La Creative!

How do you shoot real, authentic, unscripted footage of a family for your advertising campaign? Set up a bunch of cameras around their house, and then go away for a long time—so the family can (mostly) forget about the cameras, and you, and just be themselves.

That’s what ad agency CHI & Partners has done for TalkTalk, the British TV, internet and mobile provider. They found an ordinary family—mom Julie and dad Paul, sons Peter and Harry, daughters Sophie and Lucy, niece Daisy and family dog Elvis—and filmed them for two straight weeks with unmanned cameras.

Then they sorted through the hundreds or hours of footage to find ordinary, everyday moments to write ads around. The point? That small moments matter, and indeed, are the stuff of life—particularly moments involving TalkTalk’s products and services, from trying to have a TV dinner with a dog on the sofa, to texting boyfriends, to teaching your aunt how to use a tablet.

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Burger King is officially conducting a global ad review after performing a bit of a two-step in recent months.

On splitting with Crispin Porter & Bogusky in 2011, the company moved on from its infamous “king” spots to work with CHI & Partners in the UK and Mother New York in the US. Earlier this year, company leaders hinted at changes in the UK after beginning and then cancelling an agency review; global now seems to be the answer.

Where will the brand go? CHI & Partners’ “We wish Burger King well as they make more global marketing arrangements” statement doesn’t sound particularly confident.

We will note, based on this recent New Zealand campaign from Colenso BBDO, that BK has not lost its desire to be weird.

New Career Opportunities Daily: The best jobs in media.

Thirteen, a PBS station in New York City, continues to insist that its programming is better than the dreck you find elsewhere on cable—by inventing more bogus ads for reality shows that don't exist. Back in May, the NYC office of CHI & Partners rolled out posters for three such shows. And now, it's got three more for your guilty pleasure—Clam Kings, Long Island Landscapers and Meet the Tanners. I'd probably watch all of them, or at least pause, intrigued, on my way up the dial. "The fact you thought this was a real TV show says a lot about the state of TV," the promo say abruptly, just as you're getting drawn in. The tagline is, "Support quality programming," and the campaign is using the hashtag #TVgonewrong.

Are your eyes ready for more colourful sport?
The Times. Now with colour on every page.

Advertising Agency: CHI & Partners, London, UK
Executive Creative Director: Ewan Paterson
Creative Directors / Art Directors / Copwriters: Ed Edwards, Dave Masterman
Typographer: Dan Beckett

Are your eyes ready for more colourful arts and entertainment?
The Times. Now with colour on every page.

Advertising Agency: CHI & Partners, London, UK
Executive Creative Director: Ewan Paterson
Creative Directors / Art Directors / Copwriters: Ed Edwards, Dave Masterman
Typographer: Dan Beckett

Advertising Agency: CHI&Partners, London, UK
Executive Creative Director: Ewan Paterson
Creative Directors: Ed Edwards, Dave Masterman
Art Director: Dave Masterman
Photographer: James Day
Typographer: Kylie McLean
Copywriter: Ed Edwards

Advertising Agency: CHI&Partners, London, UK
Executive Creative Director: Ewan Paterson
Creative Directors: Ed Edwards, Dave Masterman
Art Director: Dave Masterman
Photographer: James Day
Typographer: Kylie McLean
Copywriter: Ed Edwards