Hasta La Creative!

Everything’s coming up WPP for British retail giant Marks & Spencer, which just launched a closed creative review involving only the Sorrell holding company’s shops.

16-year incumbent RKCR/Y&R will defend against fellow WPP agencies J. Walter Thompson, Ogilvy & Mather, Grey London, CHI & Partners and VCCP in the review, which will take place over the summer.

“Together with M&S we have redefined retail advertising, invented food porn and welcomed a host of leading ladies from Twiggy to Rita Ora,” RKCR/Y&R CEO Jon Sharpe said in a statement. “Our campaigns have instilled M&S’s core principles of quality, service and value whilst cementing its position as a stylish and iconic national treasure. We have enjoyed consistent recognition and reward for both creativity and effectiveness of our creative output and we look forward to meeting the challenge of this pitch with the dedication, passion and enthusiasm we greet every brief from M&S.”

The agency’s recent work for Marks & Spencer includes last year’s food porn holiday effort “Adventures in Surprises” and last September’s 40-second spot promoting the brand’s fashion offerings.

Since taking over as CEO last last year, Sharpe has helped lead RKCR/Y&R to three consecutive successful pitches, including defending the agency’s BBC account.

Why do clients do this, again?

London’s VCCP, which recently earned headlines with a Jean Claude Van Damme stunt spot for Coors (following the Forsman Bodenfors “split” for Volvo, of course) has now upgraded to a better-known 90s action star.

In its new campaign for e-commerce client Compare the Market, VCCP enlisted The Terminator to more directly connect European viewers to former A-listers.

The work promotes a new movie tickets deal pushed by the company’s signature Meerkat (which is far closer to the Geico Gecko than the dumb Twitter app you keep seeing in headlines).

We’d hoped for an “I’ll be back…after I clean my shirt” or a “Give me free tickets if you want to live,” but this will have to do.

As if to remind us that The Arnold is a real-life human being, the Meerkat interviews him in a companion video. It’s primarily worth watching to see Schwarzenegger review his favorite one-liners:

Our main question: which of these barely believable characters has a more awful accent?

Credits for the top spot:

Creative Agency : VCCP

Executive Creative Director : Darren Bailes

Production Company : Passion Pictures

Há alguns dias, mostramos por aqui uma campanha canadense de prevenção ao câncer testicular, protagonizada por 20 homens enfrentando uma depilação dos testículos. Os alertas sobre o problema continuam ao redor do mundo, como na Espanha, onde a VCCP de Madri assina “Está en tu Mano. Enséñaselos a tu Médico” (Está em sua mão. Mostre-os a seu médico) para a Asociación Española de Adolescentes y Adultos Jóvenes con Cáncer.

De tempos em tempos, alguém decide ressuscitar o chatroulette e, desta vez, a decisão parece ter sido bastante acertada, especialmente diante da informação apresentada no início do vídeo acima: 7 entre 10 usuários masculinos dos sites de bate-papo aleatório com vídeo usam a ferramenta para exibir seus genitais para desconhecidos.

É daí que entra o raciocínio da VCCP: se os homens mostram seus genitais para milhares de pessoas na internet, por que não mostrar para seus médicos? Foi esta a mensagem passada por meio de placas por uma modelo que teve de encarar alguns caras bem desinibidos.

Post originalmente publicado no Brainstorm #9
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Sure, I've tried to cross a dog with a cat. Who hasn't? All I got for my trouble was a face full of claws and another year in therapy. Ad agency VCCP does a better job of it for U.K. mobile telecom O2 in this commercial, in which a ginger Tom starts chasing cars, fetching sticks and generally behaving like Rover. I'm not sure why Queen's bellicose, bombastic theme from the campy 1980 version of Flash Gordon is used on the soundtrack. Maybe the song doesn't really suck, but only dogs have sharp enough hearing to tell? Anyway, Tabby's willingness to "Be more dog" (the spot's tagline) is supposed to inspire viewers to get out of their ruts and try new things, like products and services from O2. That stretches the leash a bit in terms of brand message. Even so, any pet that catches frisbees and can be trained to use a litter box is OK by me.