Hasta La Creative!

Just in time for today’s World Cup opener between Brazil and Croatia, Samsung, Psyop and Cheil have finally unveiled the first episode of “The Match,” the final installment in its ongoing sci-fi saga touting the Galaxy S5 that features the world’s best soccer players including Cristiano Ronaldo and Lionel Messi taking on an alien invasion.

Now that we’ve caught a glimpse of the alien overlord leading the extraterrestrial charge in the previous “Training” installment, it’s time to officially do battle on the pitch in this ambitious effort, which kicked off late last year via a series of teaser clips. With all the feel of a feature film cut condensed into mere minutes, the ongoing campaign can only fan a World Cup fan’s flame and has us anticipating episode two, which is coming soon. Bring it. Credits after the jump. continued…

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Fizzie, a character in the upcoming game Sunset Overdrive from developer Insomniac Games, made an appearance at this year’s Electronic Entertainment Expo in the form of a large, interactive balloon flying in the lobby at the Los Angeles Convention Center from June 10th – June 12th.

Brought to life by Xbox and twofifteenmccann, Fizzie takes questions from the E3 crowd, offering up invariably sarcastic answers. In Sunset Overdrive, Fizzie “is a talking balloon that hovers over Sunset City and is the cheery face of the Fizzco Corporation while acting as the perfect corporate shill.” So what better place for Fizzie to make an appearance than the largest trade show in the video game industry, rife with event marketers attempting to woo customers and media alike. If you’re not lucky enough to make it to E3 this year, you can still keep up with Fizzie’s antics on Twitter via the hashtag #FizzieSays. For footage of Fizzie in action, check out the video above, and stick around after the jump for credits. continued…

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Released this Monday in anticipation for father’s day, Dove’s new digital spot for their Men+Care line, entitled “Calls for Dad” celebrates all that father’s do in an attempt to backlash outdated ideas of fathers as hands-off parents.

Adweek reports that Dove “hired Edelman Berland to interview 1,000 fathers ages 25-54” as research for the campaign. “Three-quarters of dads say they are responsible for their child’s emotional well-being,” said Rob Candelino, marketing vice president and general manager, Unilever’s skin care. “But only 20 percent see that in media.”

The spot aims to strike an emotional chord with fathers everywhere, as children of various ages in various situations call for dad. “For all the times they’ve answered our call…isn’t it time we celebrate dads?” the spot asks, undoubtedly leading to a few choked up fathers. Adweek reports that “Mindshare and Davie Brown Entertainment are the media buying and creative agencies, respectively, behind the initiative,” which has scored over 500,000 views on YouTube since its debut yesterday. We’ve reached out for credits and will update if/when we receive them. continued…

New Career Opportunities Daily: The best jobs in media.

Released this Monday in anticipation for father’s day, Dove’s new digital spot for their Men+Care line, entitled “Calls for Dad” celebrates all that father’s do in an attempt to backlash outdated ideas of fathers as hands-off parents.

Adweek reports that Dove “hired Edelman Berland to interview 1,000 fathers ages 25-54” as research for the campaign. “Three-quarters of dads say they are responsible for their child’s emotional well-being,” said Rob Candelino, marketing vice president and general manager, Unilever’s skin care. “But only 20 percent see that in media.”

The spot aims to strike an emotional chord with fathers everywhere, as children of various ages in various situations call for dad. “For all the times they’ve answered our call…isn’t it time we celebrate dads?” the spot asks, undoubtedly leading to a few choked up fathers. Adweek reports that “Mindshare and Davie Brown Entertainment are the media buying and creative agencies, respectively, behind the initiative,” which has scored over 500,000 views on YouTube since its debut yesterday. We’ve reached out for credits and will update if/when we receive them.

New Career Opportunities Daily: The best jobs in media.

With only two days until the 2014 World Cup kicks off in Brazil, ESPN has released a revamped version of their “I Believe” spot (which we covered back in April) as a send off to the U.S. team.

The new spot, created in-house, augments the crowd chants of “I believe that we will win” from the original with celebrities — such as Kevin Costner, Ice Cube, Whoopi Goldberg, Jon Hamm, Jimmy Kimmel, and Andrew McCutchen — slowly working their way through the line. Unfortunately, the approach doesn’t really add any life to the blase anthem. If you’re a big fan of the team, you’re already excited for the World Cup to start. If not, ESPN’s latest spot won’t really do anything to entice you.

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McKinney New York just launched a new campaign for Samsung Home Appliances, the largest integrated marketing campaign for the brand to date.

At the center of the campaign are two spots, directed by Andrew Douglas, celebrating the “Chef Collection” as an extension of the passionate home cook. The above 30-second spot, for example, highlights Samsung’s range that offers the innovation of being able to cook at two temperatures at once. In “Crock,” it is the “revolutionary Water Wall technology” in Samsung’s dishwasher that gets the spotlight. Just in case you weren’t sure that the “Chef Collection” is for serious home cooks, the voiceover is done by a man with a heavy French accent, so it must legit. In addition to the television spots, the campaign is supported by “three full-page print executions with more than 50 insertions.” We’ve got credits and “Crock” after the jump. continued…

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David&Goliath have a new World Cup campaign for Kia featuring Brazilian supermodel Adriana Lima.

Each spot features Adriana Lima slow-motion walking onto the scene to convert new fans to soccer. In “Man Cave” (featured above) for example, some guys are chilling and watching baseball in their garage man cave when Lima shows up, exits her Kia, changes the channel to soccer and replaces all football and baseball memorabilia with soccer stuff. Because this is Adriana Lima, the guys involved just sit wide-eyed instead of complaining about trespassing/stolen property or wondering how exactly she got her hands on their garage door opener, ending with the tagline, “For One Month, Let’s All Be Fútbol Fans.” You can expect similarly ridiculous scenarios on the gridiron (“Football Vs. Fútbol”) and at a sports bar (“Adriana Lima Brings Fútbol to a Sports Bar”). The three spots will launch in both Hispanic media and general market TV on Thursday 6/12, running on all ESPN properties for six weeks. In addition to the broadcast spots, the campaign also includes radio, print, digital banners, point-of-sale, a dedicated FIFA landing page and social media elements. Stick around for “Football Vs. Fútbol” and “Adriana Lima Brings Fútbol to a Sports Bar,” along with credits, after the jump. continued…

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Back in April, we covered “Winner Stays,” part of W+K’s “Risk Everything” campaign for Nike, which feature some of the world’s best soccer talent and clocked in at over four minutes long. Now, with only three days to go until the 2014 World Cup kicks off, W+K is back with an even lengthier effort for Nike.

Like “Winner Stays,” the new spot, entitled “The Last Game,” features some of the best players in the world — only this time they’re animated and voiced by voice actors. The over five-minute long “short film” tells the story of a scientist who creates clones of the great players which remove risk-taking in favor of efficiency and decision-making abilities. The results on the game are disastrous, turning it into a complete bore. Brazilian legend Ronaldo decides to do something about it, and gets together a team of superstars, all now leading “normal” lives, to take on the clones in a sudden death match.

Somehow the lengthy “The Last Game” doesn’t feel as long as its predecessor. While the trend of calling long ads “short films” is a touch ridiculous, W+K comes closer to earning that title than most do with “The Last Game,” which, in addition to some fine animation, has a plot that convincingly tells a story that viewers (especially children) may actually feel compelled to follow to its conclusion. While “Winner Stays” felt like an idea drawn out past the point of effectiveness, “The Last Game” actually uses all of its extended run time in service of a story. Whether or not it’s the most effective way to market Nike, the results are certainly entertaining. In addition to the full-length online spot, the campaign also includes 30-second trailers and athlete-specific teasers, and will run for six weeks. We’ve got a full list of credits after the jump. continued…

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Leo Burnett has unveiled the latest in their “Favorites” campaign for McDonald’s UK with a new spot entitled “Hunter Gatherer.”

“Hunter Gatherer” — which will appear in a 60-second version online (above) and a 40-second broadcast version — follows a man as he attempts to satisfy his pregnant partner’s food craving while their city is shutting down. He goes to several groceries and convenience stores, all of which are closed, just shutting down for the night, or don’t have what he’s looking for. Finally, the man spots a 24-hour McDonald’s. He returns, McDonald’s bag in hand, to his skeptical partner. When she opens the box, however, it’s filled with the pickles she’s craving. It’s a cute concept, and highlights McDonald’s’ “Hey, we never close” selling point in an imaginative way. (Although it does also raise the question: Can you really go to McDonald’s and order nothing but a box of pickles?) Stick around for credits after the jump. continued…

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Danish digital agency Konstellation recently created “HappyBeerTime” for Carlsberg, a “‘plug & party’ solution that runs from an HDMI stick and uses Instagram to bridge bar-goers off-line socializing with their online social media behaviors to extend happy hours, generate organic bar promotion and create user-generated content for Carlsberg Group.”

The initiative is simple and efficient. When the Google Chrome Cast-esque HDMI stick is inserted into an HDTV, a clock begins counting down for Happy Hour and bar goers are given the opportunity to add time to the Happy Hour countdown by uploading pictures to Instagram and tagging them with the hashtag #HappyBeerTime and the name of the bar.

“At Konstellation we always seek to create new digital playgrounds for our clients’ customers by tapping into people’s existing behaviors,” said Thomas Pries, founding partner and chief creative officer of Konstellation. “#HappyBeerTime is a good example of our approach to innovation, as people already instagram their way through their nights out. Our additions to this existing behavior are simple: an HDMI stick and hashtags. Bar-owners plug in the HDMI stick, and bar-goers use specific hashtags that, when added to their Instagram photos, result in instant rewards – prolonged Happy Hour, and of course, more beer sales.”

You can view video ofHappyBeerTime in action above, and a list of credits after the jump. continued…

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