Hasta La Creative!

While its recent TV spots have been fairly benign and dare we say, sappy, Wix, the brand that lets people build websites for free takes a detour with its latest ad above, which is inspired by of all things, horror films. Case in point, the opening moments recall Drew Barrymore’s classic opening sequence in Scream and is soon followed by the sounds of chainsaws, a Paranormal Activity-like sequence and more. Of course, the overall subject matter of the ad is a girl’s fear of building her own website about, uh, cupcakes. The never-ending screaming can get somewhat grating as the spot progresses, but us horror fans can appreciate the little wink at the genre, even if the minute-long effort is somewhat corny. Of course, one can only wonder how the spot would turn out if Rob Zombie put his imprint on it like he did with that somewhat creepy Woolite ad from a few years ago. Ah well, can’t win ’em all. Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

Have you ever been checking out ad work and thought “Gosh, I would really love it if I was suddenly whisked away into a Google Hangout with some random people I don’t know”? Well, fear not! ADC Germany and Hamburg-based Interone BBDO haven taken over with, well, ADC Takeover, which is the most guerrilla way to conduct job interviews ever, maybe.

As you can see in the case study above, unsuspecting adc.de browsers of all walks were surprised when an ADC boss and/or Interone ECD suddenly appeared on their screen for what was purportedly a job interview, and they were probably more surprised when the web chats seemed to quickly escalate into a game of “I’ll show you mine if you show me yours.” It even looked like the ADC team got to see some nipples, which is really the best kind of surprise if you think about it. Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.