Hasta La Creative!

McCann New York and Lucky Charms have embraced the rainbow with a new social campaign for LGBT Pride Month.

The feel-good campaign, entitled “#LuckyToBe,” encourages people to use that hashtag to share what makes them unique and what makes them feel lucky. McCann’s accompanying video (featured above) introduces the hashtag while celebrating diversity. “We don’t all look the same, believe the same things, or love the same people. And that’s a good thing,” appears on screen in white text, accompanied by Lucky Charm’s colorful marshmallows. It’s a positive message, and people seem to be responding — including GLAAD, who posted about the campaign on their blog. You can see what people are saying using the #LuckyToBe hashtag on the campaign landing site, and stick around for credits after the jump. continued…

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McCann copywriter Nick DiLallo and Publicis Kaplan Thaler editor Doug Zaner have a nifty little side project animating the evolution of popular logos.

DiLallo serves as creative director for the project, while Zaner is responsible for editing, animation, and sound design. So far, the duo has done animations for Starbucks, Apple, American Airlines, NBC, Gap, and UPS, but check back on their site as we’ve been told that “more are on the way.” It’s a fun little effort filled with brief, visual history and some past logos may surprise you (particularly Apple’s Newtonian original logo, the animation of which is featured above). Click through for the animations for Starbucks and NBC after the jump. continued…

New Career Opportunities Daily: The best jobs in media.