Hasta La Creative!

Back in January, high school student Muthana Sweis tweeted to Netflix, “Hey @netflix, if this gets 1,000 retweets will you go to my junior prom with me?” One day later, he already had 1,000 retweets and Netflix said yes.

This of course begs the quetion, “How does Netflix take someone to prom?” The agency involved isn’t allowed to claim credit for the stunt, but they came up with a pretty clever answer. Netflix gave Sweis a series of three choices to make: suit, ride and driver — all, of course, coming from movie and TV references. Sweis went with James Bond’s suit from Skyfall (good choice), the 55 Buick from Grease (dude, you could have had the Breaking Bad Winnebago, what were you thinking!?), and Danny from Grease for the driver (apparently the guy really likes Grease). To see how it panned out on prom night, check out the video above. It seems like Sweis had a very memorable prom experience.

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360i tapped L.A. celebrity chefs Roy Choi, Michael Voltaggio and Nguyen Tran (of Starry Kitchen) for a new campaign for Oreos.

Created in collaboration with production company Decon and directed by Claire Cottrell, the series features “Oreo hacks,” with the chefs repurposing the sandwich cookies in inventive, delicious ways. Choi, who you may remember was recently featured in a Google Glass spot, crumbles Oreos into a chicken tender crust that seems like a delicious late night snack. Voltaggio, meanwhile, transforms the cookies into dessert tortillas, accompanied by a shandy created with Lemon Oreo creme. Chan comes up with an “impulse hack” based on other items found in a convenience store, combining Oreos with pound cake, cherry soda and salted peanuts to make a kind of bread pudding. Before introducing their recipes, each chef waxes nostalgic on eating Oreos growing up and shares their different methods of consumption (Voltaggio is an Oreo puller, while Choi is more of a traditionalist). It’s a fun campaign, and should help shed a different light on the brand — especially since the videos point viewers to Oreo’s Tumblr, where they can get the recipes for the Oreo hacks. Stick around for Voltaggio and Tran’s Oreo hacks and full credits after the jump. continued…

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Team One runs through a list sins encouraged by the Lexus F performance line in their new spot, “Temptation.”

According to the 60-second spot, the Lexus F, “Provokes lust, unleashes wrath, incites envy, and elicits pride.” Absent are two of my personal favorites, sloth and gluttony, which Team One decided (understandably) don’t really do much to sell luxury performance vehicles. Greed is skipped over because they’re trying to get people to shell out a lot of money for a car here.

The spot, slickly produced by RSA, does a better job of tying the vehicle to certain sins than others. Lust is embodied by a couple making out in the rain, after which the Lexus F happens to exit a garage, not doing much to show how it “provokes lust.” Oh wait, it’s because the guy stops making out for a second to check out the Lexus F. Ugh. The rest of the sins are dealt with a bit better, with “unleashes wrath” tied not to actual anger but the car’s power, and envy and pride dealt with in more obvious ways. Perhaps most importantly, “Temptation” makes the Lexus F look good, even if its concluding line, “Temptation comes in many heart-pounding forms, but only one letter” is a bit weak. Stick around for credits after the jump. continued…

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Toronto-based agency photographed every pizza on Toronto hot-spot Pizzeria Libretto’s menu for a new social media campaign via Instagram.

With business booming at the Verace Pizza Napoletana (VPN) approved restaurants, “there was no time or space for servers or menus to give diners the in-depth details they were looking for.” Union realized that Instagram posed the solution and created Librettogram. They photographed each pizza on the menu and cropped them into nine separate shots that re-from into indivudal pizzas in Instagram’s Grid View. When users log on to Libretto’s Instagram, they can scroll through the entire menu with a flick of their finger, and click on a picture to bring up a closer view and more detailed information. In Union’s words, “By reframing the VPN story into a format and medium our target engages with every day, we were able to deepen customers’ appreciation for what Pizzeria Libretto does and strengthen their connection to the restaurant.” Credits after the jump. continued…

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Minneapolis-based agency Martin Williams recently completed a rebranding effort for Mall of America, the nation’s largest retail complex in Bloomington, Minnesota.

“Mall of America is in the process of expanding and rebranding itself to reflect its vast and unique experience,” explained Tom Moudry, CEO and chief creative officer, Martin Williams. “We’re really excited to have been chosen to be part of this effort.”

The new television campaign focuses on the excitement possible from the array of experiences found at Mall of America, crafting two separate “best day ever” type narratives from the perspectives of visitors, while avoiding the use of the word “mall” — which we’re guessing is a key component of the rebranding campaign. Both spots are created to show a dizzying whirlwind of different experiences at Mall of America, with a short-attention span let’s cram everything in series of events that’s exhausting just to watch. The narrator has to talk really fast to even keep up. “A tiring day spending hundreds of dollars (at least) at Mall of America could get you laid” seems to be the message behind “Couple,” which ends with the line, “Who needs date night when there’s date day?” Okay, so that may be reducing things a bit, but there’s definitely the suggestion that a day at the mall cramming in countless shopping and dining experiences can spark some romance. Positioning a mall as romantic is a hard sell, to say the least, but Martin Williams does a passable job with that premise.

“Girls” meanwhile, shows Mall of America as the perfect place for a girls day out, which makes a bit more sense, although the execution comes off as a bit stereotypical. What do girls do at the mall? Get a crush on a bag; try on jeans, jeans, jeans; find some guys, ditch some guys; eat something and don’t remember what it’s called. (At times things get a bit insulting.) At least they ride the rollercoaster a couple of times for good measure. Both of the 30-second spots end with the “Always new” tagline, emphasizing the ever-evolving nature of the 4.2 million square-feet complex housing over 520 stores. Check out “Girls” below and stick around for some behind-the-scenes footage, along with credits, after the jump.
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In honor of the NCAA March Madness tournament, Y&R created their own “Brand Madness” tournament using their proprietary BrandAsset Valuator database, and there are quite a few upsets.

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In anticipation of the impending Master’s Tournament, W+K New York has launched two new spots in their long-running “This Is SportsCenter” series, starring 2012 Master’s champion Bubba Watson.

In the first spot, Watson, whose “miracle” shot to get out of a difficult lie helped him win the Master’s, finds himself in another tricky situation in ESPN’s Bristol, Connecticut office, with the Stanford Cardinal mascot blocking their way. Watson and caddy Ted Scott try to decide how to proceed, when SportsCenter anchor Kevin Negandhi shows them the way without really thinking about it. The spot delivers the kind of fun goofiness we’ve come to expect from the “This Is SportsCenter” series and shouldn’t disappoint, especially for fans of Watson.

The 15-second “Pencils” is a little more straightforward, but no less fun, with Watson’s incessant sharpening of scorecard pencils posing a distraction for anchor Jay Harris. First and second round play of the Masters at Augusta National Golf Club will be televised on ESPN from 3-7:30 on Thursday and Friday, April 10-11. Stick around to view “Pencils” and credits after the jump. continued…

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To stoke viewers’ (already feverish) anticipation for season 4 of international hit Game of Thrones, DDB New Zealand has crafted a unique social media/experiential event for SKY Television’s premium entertainment channel SoHo, entitled “Bring Down The King.”

With help from production company Finch, DDB has erected a seven meter statue of the show’s much hated King Joffrey in Aotea Square, one of the largest public squares in Auckland. A rope is positioned around the statue’s neck, attached to a winch, and fans are challenged to topple the statue using the hashtag #bringdowntheking on Twitter. For every tweet using the hashtag, the statue will be one step closer to toppling, but it will take one million such tweets to bring down Joffrey.

“Game of Thrones is a worldwide phenomenon and King Joffrey is quite possibly the most hated fictional television character of all time,” explained SKY’s director of programming, Travis Dunbar. “It’s exciting to give fans an opportunity they are dying for; to assist in the demise of the King of the Iron Throne.”

DDB executive creative director Shane Bradnick was equally enthused, saying, “It’s great to be working with clients that want to create ideas that bring the fictional, digital and real worlds together. Let’s bring the bastard down!”

You can keep up with the campaign at bringdowntheking.com. Stick around for credits after the jump. continued…

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Universal McCann teamed up with Sony Picures, and DNA directors Marc Webb (The Amazing Spider-Man, 500 Days of Summer) and Rich Lee to create “Amazing Delivery,” a new Spider-Man themed spot for USPS designed as a tie-in promoting the May 2nd release of The Amazing Spider-Man 2.

The 30-second spot features Spider-Man slinging himself through New York City to deliver a package for a distressed Hollywood director. “Amazing Delivery” follows Spider-Man’s path through the city leading to the package’s delivery to Stan Lee at the premiere of The Amazing Spider-Man 2. The cinematic spot’s charming ending really ties everything together, and it’s evident that everyone involved was excited to work with Spider-Man’s creator, a fact corroborated by director Rich Lee, who said, “Everyone wanted Stan Lee to sign their prepro books and get a photo with Spider-Man…it was actually really sweet and fun to see everyone get so excited around those two. You could see the childlike glints in everyone’s eyes. It was awesome.”

Webb and Lee, who have collaborated in the past, based the spot on the idea that, like Spider-Man, USPS is “speedy, efficient, and there when you need it the most,” drawing on this link to expand upon the creative brief and bring the spot to life. “One of the interesting things about both Spidey and the USPS is that they are both iconic, public servants,” said Rich Lee. “They’re for the people, helping them in their own way. So there is a nice synergy there.”

Stay tuned for credits after the jump. continued…

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Taco Bell encouraged real men with a famous name to testify! “I am Ronald McDonald and I love Taco Bell’s new breakfasts,” several real Ronalds repeat into the camera.

This new campaign from Deutsch LA is not exactly brilliant, but it may breakthrough. And breakthrough is what it is going take to loosen McDonald’s grip on the morning hours—McD’s currently dominates with 31 percent of sales. Egg McMuffin ain’t no joke.

Ad Age’s reading of NPD data indicates that breakfast in 2013 logged its fourth consecutive year of growth for restaurants, while lunch and dinner continue to decline. Fast food, which accounts for 80% of total restaurant morning meals, showed the strongest growth, with a 4% increase over the prior year. And the forecast looks good: NPD estimates that fast-food breakfast will grow a cumulative 9% over the next nine years.

According to Nation’s Restaurant News, the hot item on Taco bell’s breakfast menu is expected to be the waffle taco—a waffle that cradles scrambled eggs and a sausage patty and is served with a packet of syrup for $1.79.

An Instagram post by a customer who stumbled across the waffle taco went viral, sparking about 4 million impressions.

UPDATE: The Ronald has responded on Facebook in a visually stimulating way.

Previously on AdPulp: A Smothering Jewish Mother Smothers Son With Taco Bell, Son Eats It Up

The post Real Ronald McDonalds Agree: Taco Bell’s New Breakfasts Taste Good appeared first on AdPulp.