Nokia, Microsoft Team Serve Up Dizzying NYC Imagery to Promote Lumia

Maybe this isn’t the ideal spot for those with vertigo and the like, but it nonetheless offers an array of snapshots of what essentially makes New York City New York City through the lenses of Lumias. The various rotating images come quickly in what Nokia is dubbing the “Multi Lumia Arc of Wonder,” which controls 50 Lumia 1020 smartphones simultaneously, creating a “bullet effect” photoshoot. Your move, photogs. The “Arc of Wonder” is the handiwork of the Lumia creative lab team at Microsoft along with filmmaker Paul Trillo, who explains, “We used a Microsoft Surface tablet to control the shoot and a special app which was designed for the Windows 8 mobile platform. We captured a total of 30,000 images across Manhattan, including Union Square, Allen St. and Central Park West.” You can check out a behind-the-scenes clip from this nifty effort after the jump.

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