M&C Saatchi Grows Bee Beard for San Diego Zoo

M&C Saatchi has released another ad for the San Diego Zoo as part of its ongoing campaign designed to stoke children’s interest in the zoo’s Tiger Trail exhibit.

In the spot, a boy has magically grown a full beard made entirely of bees. When a girl asks him how he grew it, he flashes back to a visit to the San Diego Zoo where he communed with tigers and apparently absorbed some kind of mysterious power. It builds off of M&C Saatchi’s previous work promoting the exhibit, focusing on the way interacting with wildlife helps stokes kids’ imaginations. It may, however, be a little too dependent on previous ads to understand its intention, as it otherwise can seem disjointed and a little nonsensical. Still, it’s hard to argue with a bee beard, especially one as convincing as this. To bring it to life, M&C Saatchi collaborated with production company Epoch Films and visual effects company Timber, combining footage of real swarming bees with CGI.

“?They were really committed to the process from our very first conversations, and delivered impressively on everything we talked about,” director Matthew Swanson told Great-Ads, “…the entire team at Timber made sure there wasn’t a single i undotted or t uncrossed.?” (more…)

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RPA Issues ‘Slow Citations’ for Honda

To generate excitement for Honda’s upcoming “Fastest Seat in Sports” sweepstakes offering entrants a chance to ride along with Mario Andretti, RPA Andretti went around annoying people going about their everyday business with “slow citations” for doing things too slowly.

RPA and Honda just released footage of the stunt (featured above), which follows the “Honda Speed Control” as they issue these citations to unsuspecting civilians. Three additional “slow citation” videos will be released preceding the end of the sweepstakes on August 6th. Additionally, RPA will be issuing “slow citations” to unsuspecting brands or products that are too slow on Twitter.

“Honda is leveraging one of the most exciting opportunities in all of sports fandom—the opportunity to win a ride in the Honda two-seat Indy Car driven by Andretti—to broaden awareness of this incredible sweepstakes,” said Susie Rossick, senior manager at American Honda Motor Co., Inc. “This humorous video and social effort give us the opportunity to bring attention to Honda’s racing spirit and the advanced technology and performance found in all of our Honda vehicles.”

Stick around for credits after the jump. continued…

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