Ikea Finally Agrees to Collaborate With Kanye West, but Not the Way He Wanted

You know how sometimes people fish on Twitter in hopes that a brand will give them free stuff? For the last few months, Kanye West’s been doing that with Ikea. And Ikea Australia finally gave him an answer—one so packed with lulz you could use it as a throw pillow. 

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Music All-Stars Gather in Confab to Hype Jay-Z’s Tidal Service

Who else but Jay-Z could wrangle the likes of Madonna, Jack White, Daft Punk. Kanye West, Chris Martin, Nicki Minaj and more to help him promote a product? The all-star musical summit you see above serves as a quick yet somewhat tense precursor to Hova’s new Tidal music streaming service, which the hip-hop mogul announced this week and is aimed at taking on Beats and Spotify among others. Described by Alicia Keys herself as “a platform owned by artists” that’s intended to “reestablish the value of music,” the hi-fi Tidal service offers two paid subscription options: $19.99 a month for high-fidelity audio, and $9.99 for standard quality audio. It can be streamed on the web and downloaded on iOS and Android devices.

Speaking to Billboard about his ambitious endeavor, which is ultimately focused on properly compensating artists, Jay-Z says, “We didn’t like the direction music was going and thought maybe we could get in and strike an honest blow and if, you know, the very least we did was make people wake up and try to improve the free vs. paid system, and promote fair trade, then it would be a win for us anyway.” He continues, “People are not respecting the music, and [are] devaluing it and devaluing what it really means,” Jay Z added. “People really feel like music is free, but will pay $6 for water. You can drink water free out of the tap, and it’s good water. But they’re OK paying for it. It’s just the mind-set right now.”

As for the :30 Tidal promotion (we’re still trying to gather any sort of credits), the clip is already being met with controversy. Just a day after launching, Pitchfork reports that musician/producer The Haxan Cloak, who’s worked with the likes of Bjork, has accused Jay-Z and crew of ripping off two of his tracks for the spot. No word yet from Jay’s camp on the matter.

AMV BBDO Attempts to Define ‘Black’ for Guinness Africa

AMV BBDO, London has a new spot for Guiness Africa entitled “Made of Black” that gets a little awkward.

Well intentioned as it may have been, the spot comes across as a bit tone deaf, homogenizing a continent of diverse cultural groups with the term “black,” because that’s also the color of Guinness. Opening with the question “What is black?,” lines like “Black is an attitude” and “Black got swag” come across as either pandering or condescending. (Several YouTube commenters even go as far as to call the spot racist.) Add to that the poor soundtrack selection of Kanye West (why would you not select an African artist in a spot that supposedly celebrates Africa?) and you’ve got quite the headscratcher. To be fair, the spot’s visuals are quite impressive, but somehow we don’t think that’s what people are going to be talking about. (more…)

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W+K NY Celebrates the World Cup’s ‘One Time Zone’ for ESPN

Yesterday we brought you news of Adidas’ World Cup spot from TBWA featuring Lionel Messi, a host of other international stars, and a Kanye West track. Now here’s a look at the latest in W+K New York’s World Cup campaign for ESPN.

The charming 60-second spot, entitled “Time Zone,” examines how the World Cup creates “one time zone,” as the whole world rearranges their schedule to watch the World Cup premiere. “Time Zone” opens and ends in Brazil, stopping over in destinations around the world as everyone prepares for the match. Some have an easier time adjusting to “Brazil time” than others. A businessman in Seattle is seen rushing out of the office while updating his voicemail to reflect that he will be “out of the office for the rest of the afternoon” — an accurate portrayal of kickoff times in the states — while an old woman falls asleep watching the game in Russia and in Japan a group congregates before the sun rises. The spot ends with the tagline, “Every 4 years the world has one time zone,” which is reminiscent of the earlier “Every 4 years the conversation starts again.” This newer spot reflects the heightened anticipation for the World Cup kickoff, which is just over two weeks away. Stick around for credits after the jump. continued…

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TBWAChiatDay Taps Messi, Kanye for Adidas

TBWAChiatDay have launched the “All In Or Nothing” World Cup campaign for Adidas — the biggest in the company’s history, according to The Guardian — with a spot starring superstar Lionel Messi and featuring a previously unreleased track from ubiquitous narcissist (and latest Kim Kardashian husband) Kanye West called “God Level.”

The 60-second spot, entitled “The Dream,” takes a look inside the dreams of the Argentinian forward. In a rapid-pace montage, we see in-game footage of Messi (among other stars) interspersed with practice/workout scenes and some more surreal elements (such as German star Bastian Schweinsteiger practicing in a very Game of Thrones-esque frozen forest). Director Fernando Meirelles (City of God) builds towards a mood of anxious anticipation, undoubtedly echoing the feelings of Messi and other World Cup athletes who know that nothing less than perfection will give their team a chance at the Cup. At its conclusion, the spot asks viewers to choose between “all in” or “nothing” with corresponding landing sites.

“Giving anything less than everything will not win the World Cup,”global brand marketing director for Adidas football Tom Ramsden told The Guardian. “We are incredibly proud of this film and the entire ‘all in or nothing’ campaign.”

The Adidas campaign comes considerably later than rival Nike’s World Cup campaign from W+K, which we covered last month. The brand announced a tie-in with rapper Kanye West back in December, but kept the details of the collaboration a secret until the campaign’s launch.

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Gym Ad Kindly Reminds Kanye That He Married a Shallow Short-Timer

An easy target, to be sure, but here’s a clever bit of celebrity newsjacking from a New York chain of gyms. 

New York Sports Clubs ran the ad above in today’s New York Post, just a few days after the tabloid wedding of the year between Kim Kardashian and Kanye West. 

In case you haven’t adequately been keeping up with the Kardashians, the ad references Kim’s brief but zealously overhyped 2011 marriage to NBA player Kris Humphries. Of course, the message is a bit confusing, since it’s unlikely that Humprhies suffered some sort of failed physique during his brief few months as a married man.

Cue the many follow-on response ads addressing Kim about Kanye’s shortcomings in 3 … 2 …

Via the New York Post’s Joel Pavelski.



Kanye West – Yeezus Trailer

Voici sur Fubiz le trailer du film issu de la tournée en Amérique du nord « Yeezus Tour » par l’artiste Kanye West. Une réalisation d’Hype Williams (All of The Lights, Heartless…) et des premières images impressionnantes à découvrir ci-dessous. Aucune date de sortie n’a été annoncée pour le moment.

Crédits : 13thwitness & Hype Williams

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So, Kanye and Creative Directors Do Share a Common Bond After All

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Have you ever noticed how much Kanye West has in common with your Creative Director? The over-inflated egos, aimless pontificating, batshit crazy quotes. Well, you’re not alone: some mystery genius (or geniuses) created Kanye Vs. Creative Director, a site that supplies quotes and asks you to identify whether they came from self-proclaimed genius Yeezus or a self-proclaimed genius Creative Director. Or, as they put it on the site, “They both talk like they’re God’s gift to the Earth, but the lines have gotten so blurred that it’s hard to tell who said what. Until now.”

Once you enter the site you’re given the option to play Kanye Vs. Creative Director, or to submit quotes from your own Creative Director — a nice touch that ensures the site will continue to grow. Then the fun begins, and it’s harder than you might think to distinguish which quotes are from a Creative Director and which are from a famous, narcissistic rapper. A sampling: “Sometimes I get emotional over fonts.” Sounds like a sure bet for Creative Director, right? Nope, that one was Kanye. Now picture Kanye crying over Comic Sans. There you go, fun, isn’t it?

“You won’t understand my genius until, like, two years from now.” Okay, that seems like a safe bet for Kanye, no? Actually no, that was a real thing said by an actual Creative Director. You get the idea. Of course, some of them actually are easy, but you’d be surprised how often it’s difficult to distinguish who said what. When you answer a question you get a little message from either Kanye or the Creative Director, offering encouragement for a right answer and ridicule for a wrong answer. The Creative Director might say, for example, “I thought you were better than this,” or “Great job rolling with the punches,” while Kanye might offer up, “We don’t wanna hear that weak shit no more” or “You actin ballerific like it’s all terrific.” It’s a funny, clever idea, and the site is a fun way to spend a few minutes at work (provided your Creative Director doesn’t catch you). The only problems with Kanye Vs. Creative Director are that it doesn’t track your progress, and the quotes just keep coming in an infinite, seemingly random loop (which means you might get stuck with some repeat quotes after only a few minutes). Nitpicking aside, we’re glad someone thought this one up. Hopefully Kanye doesn’t find out about it.

 

New Career Opportunities Daily: The best jobs in media.

Zappos Hilariously Takes Down Kanye West, but CEO Insists: ‘I Admire Him’

Kanye West takes no prisoners, as displayed during his rant against Zappos CEO Tony Hsieh on novelist Bret Easton Ellis's podcast on Monday.

"I got into this giant argument with the head of Zappos that he's trying to tell me what I need to focus on. Meanwhile, he sells all this shit product to everybody, his whole thing is based off of selling shit product."

Zappos swiftly responded by launching a new item on its website called "Sh-t Product," a $100,000 plunger complete with product photos and a video demonstration. Item information includes the bullet point "The perfect gift for the man who has everything"—which is linked to Kanye's tirade. Zappos enthusiasts are leaving rave reviews: "Yo Zappos! Imma let you finish … but this is the best Sh-t product of all time!"

In an interview with AdFreak, Hsieh says, "We don't have a formal process or team to respond quickly to media events … the Kanye thing was just a random fun idea that someone came up with yesterday morning and then a bunch of employees from different departments jumped in to help make it happen quickly. As for Kanye himself, I admire him for always being on brand."

Shots fired!

Zappos wins this round, Kanye.


    

Lexus, ATTIK Combine Kaleidoscope, Cirque du Soleil for Interactive Music Video

Today, Lexus joins Kanye West on the interactive music video bandwagon. To promote the 2014 Lexus IS sport sedan, ATTIK and Blueyed Pictures created “Amazing Mix,” a surprisingly cool interactive adscape with Cirque du Soleil characters, red birds, and kaleidoscopic effects. Site visitors can type any key (or combination thereof — try “LEXUS” for a special show) to make a mix of these effects, then submit the result for a chance to win tickets to the 2014 Pebble Beach Food and Wine Festival, hotel stay at the event and $2,000, or a $500 cash prize.

Like with their Instagram film campaign, this is a step in the right direction for the automaker, though they didn’t get every aspect right. The music that backs Amazing Mix is a weird, blank James Bond knockoff, while the site that surrounds the scene is remarkably 2006. If Lexus wanted an immersive, individualized experience, they should have placed the mix on its own, minimalist page. Also, who are they targeting here? Middle-aged foodies who find Internet oddities amusing? That seems the only logical conclusion when the related prize is tix to the Pebble Beach Food and Wine Festival. If they’re going for young car owners (which they should be, with the tech and art angle), then that destination isn’t exactly enticing. Make the message more cohesive, and get us to XOXO, or Electric Zoo.

New Career Opportunities Daily: The best jobs in media.

Rap Posters

Zaven Najjar est un directeur artistique vivant à Paris et amoureux de hip-hop. Avec ce projet Rap Posters, il nous propose d’illustrer avec talent des paroles de différents MCs et chanteurs, allant de Kanye West à Oxmo Puccino en passant par Gil Scott Heron. Un projet nourri au quotidien à découvrir dans la suite.

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The Wolf of Wall Street Trailer

Voici le prochain film de Martin Scorcese dans lequel Leonardo Di Caprio incarne un multimillionnaire génie de la Wall Street multipliant les folies et les excentricités. Un film inspiré de l’histoire vraie de Jordan Belfort dont l’excellent trailer est à découvrir dans la suite, rythmé par la musique « Black Skinhead » de Kanye West.

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Fubiz Awards 2013 – Music Video

Jusqu’à la fin des votes pour les Fubiz Awards 2013 prévu le 14 mai 2013 minuit, nous vous proposons de mettre en avant les nominés de chacune des 8 catégories présentées. Découvrez dans la suite les 8 différents nominés de la catégorie Music Video en images, en partenariat avec HTC.



Frank Ocean – Pyramids

Kanye West & Jay-Z – No Church in The Wild

M83 – Wait

Flying Lotus – Until The Quiet Comes

Citizens – True Romance

Justice – New Lands

C2C – The Beat

Breakbot – One out of Two

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Jacobs Leaves GlobalHue for CCO Gig at NYC Studio

Well, this was news to us, but after spending the last three years at GlobalHue, Michael Jacobs has moved on, joining up as chief creative officer at New York-based marketing technology studio, iRGONOMIC, which seems to be focused on the CMO/CIO set according to its description.

As for Jacobs, the senior creative initially joined GlobalHue as digital ECD after spending several years at MRM, where he last served as executive creative director exclusively on the agency’s GM business. Just months after joining GlobalHue, Jacobs was bumped up to EVP/ECD and oversaw all creative out of the agency’s New York office as it was undergoing “realignment.” In subsequent years, the exec was elevated to chief digital officer and led the charge on Voyr, a concept spawned from the agency’s incubator, GHV, that essentially served as a content vehicle for Kanye West and hyped the artist’s “Watch the Throne” tour with Jay-Z.

From what we’ve been told, Jacobs left GlobalHue of his own volition.

New Career Opportunities Daily: The best jobs in media.

Niggas In Paris

Lionel Hirlé et Grégory Ohrel nous proposent de découvrir en exclusivité sur Fubiz, leur clip non officiel du titre Jay-Z & Kanye West – Niggas in Paris. Jouant avec talent sur l’échelle des acteurs ressemblant au duo de rappeurs mais aussi sur des doubles expositions, le résultat est à découvrir en vidéo dans la suite.

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Jay-Z & Kanye West – No Church in the Wild

Après le clip de Niggas in Paris, voici le nouveau clip de Jay-Z et Kanye West extrait de leur album collaboratif Watch The Throne. Une réalisation de Romain Gavras, sur le titre « No Church in the Wild » filmant des scènes d’émeutes à Pragues. A découvrir en vidéo dans la suite de l’article.


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Kanye West – Lost in the World

Une réalisation de Ruth Hogben en collaboration avec Kanye West pour ce superbe clip officiel sur le single “Lost in the World”, extrait de son dernier album solo My Beautiful Dark Twisted Fantasy. Un titre en featuring avec Justin Vernon (Bon Iver) à découvrir en vidéo dans la suite.



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Jay-Z e Kanye West lançam clipe perigoso (mesmo) para epiléticos

Jay-Z e Kanye West lançaram em 2011 um disco juntos, Watch The Throne, elogiado por todo lado, inclusive por mim, que vez por outra faço vista grossa aos diamantes de sangue que esses caras mega talentosos usam. Pra ser honesto, o primeiro, em minha opinião, é rei dos 2000, quando se refez e botou ordem na música pop sem muito esforço (e porque 99 Problems é uma das minhas dez músicas preferidas na vida). O segundo tem bastante hype como cobertura, mas é inegável a volúpia de sua produção, cheia de megaclássicos de nosso tempo, como Stronger e Love Lockdown.

Hoje a dupla lança novo clipe de Watch…, Ni**as In Paris, canção que ano passado recebeu uma homenagem surreal, quando foi usada como trilha de um mashup da série tarantinesca Kill Bill, vídeo esse que já tem mais de um milhão e meio de views. Veja que daora.

Agora mira a versão oficial, ao vivo, cheia de imagens duplicadas, pirotecnias, em full HD e fornido dessa asquerosidade megalômana irresistível, besuntada de fodelança musical e possibilidades de fatality para epiléticos. Estou babando, véio. Coisa fina.

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Jay-Z & Kanye West – Ni**as in Paris

Après le clip “Otis” de Jay-Z et Kanye West, voici le nouveau clip très attendu pour “Ni**as in Paris” extrait de leur album collaboratif Watch The Throne. Une superbe réalisation et une captation lors des dates de leur tournée à Los Angeles. A découvrir en vidéo dans la suite.



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Nick Chloé

Un excellent travail, très professionnel, par le duo de photographes français Nick & Chloé (composé de Nick West et de Chloé Claveri). Des shootings et des collaborations avec des marques tels que Levi’s ou Kenzo. De nombreux exemples dans la suite de l’article.



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