May
07
Comcast’s Cable Spin-Off Officially Rebrands as Versant
Posted in: UncategorizedVersant CEO Mark Lazarus says the new name is a “blueprint for versatility, growth, and innovation.”
May
06
Two Years Ago, Ford’s Made-in-America Talk Was Just Marketing. Today, It’s Gold
Posted in: UncategorizedTariffs are still a dark cloud—but there’s a silver lining for Ford.
May
05
3G Capital Buys Skechers USA for $9B
Posted in: UncategorizedThe uncertainty surrounding tariffs did not facilitate the acquisition.
May
05
‘Never Again’ Is a Commitment, Not a Commercial
Posted in: UncategorizedI don’t believe this campaign set out to cause harm. But good intentions don’t absolve impact.
May
03
Maybelline’s Largest AAPI Campaign Wants to Advance Beauty Inclusivity
Posted in: UncategorizedFor Asian American Pacific Islander (AAPI) Heritage Month, Maybelline New York is launching “Face the Difference,” a campaign showcasing the power of AAPI representation in the beauty industry. In partnership with […]
May
02
How Netflix Is Expanding Stranger Things’ Shadow
Posted in: UncategorizedWith Stranger Things approaching its final season, the brand is building out its presence in other media.
May
02
Zombies Take Manhattan in Citywide Walking Dead Activations
Posted in: UncategorizedThe Walking Dead: Dead City returns for Season 2 on May 4.
May
01
As Tesla’s Favorability Dips Below Zero, EV Maker Rivian Drops Its First Major Ad Campaign
Posted in: UncategorizedThe national campaign is built on true stories from Rivian owners.
May
01
Brynwood Partners Acquires Chef Boyardee From Conagra Brands for $600M
Posted in: UncategorizedChef Boyardee joins the Hometown Food Co. family, which includes Hungry Jack and Arrowhead Mills products.
Apr
29
REPORT: Mastercard, Nissan, PepsiCo, and Citi Pull Back on NYC Pride March Sponsorships
Posted in: UncategorizedMastercard, Nissan, PepsiCo, and Citi will not sponsor the 2025 New York City Pride March. According to a report from The Wall Street Journal on Tuesday, Mastercard is not renewing […]
Apr
29
Olympian Tara Davis-Woodhall Will Headline Alexis Ohanian’s Athlos Event
Posted in: UncategorizedThe gold medalist wants to bring more attention to women’s track and field.
Apr
28
Now Watching “Quantum Marketing with Raja Rajamannar”
Posted in: UncategorizedQuantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard’s Chief Marketing & Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. In the episode “How […]
The post Now Watching “Quantum Marketing with Raja Rajamannar” appeared first on Adpulp.
Apr
28
EXCLUSIVE: Jenni Kayne’s VP of Growth Marketing Exits
Posted in: UncategorizedClothing brand Jenni Kayne’s vp of growth marketing, Laura Savage-Finch, has left the company, ADWEEK has learned. A brand spokesperson confirmed that Savage-Finch’s last day was April 11 and her […]
Apr
28
PepsiCo Hires Jonnie Cahill as CMO of International Foods
Posted in: UncategorizedPepsiCo has hired Jonnie Cahill as chief marketing officer (CMO) of its international foods business. The exec joins from a 12-year tenure at Heineken, where he served as USA CMO […]
Apr
26
Spotify Hires Agency Vet Jeremy Wirth as Global Head of Creative
Posted in: UncategorizedSpotify has hired agency vet Jeremy Wirth as its global head of creative. Wirth is based in Los Angeles and joins from Anomaly, where he served as executive creative director […]
Apr
24
Tariffs Likely to Contribute to PepsiCo’s 2025 Earnings Decline
Posted in: UncategorizedThe company noted that changing consumer habits will also lead to lower revenue.
Apr
24
Verizon Has No Plans to Trim Its $12B ‘Customer Investment’ Budget During Economic Uncertainty
Posted in: UncategorizedThe telecommunications giant is emphasizing value and relying on structural advantages to weather the economic uncertainty.
Apr
24
Hilton Uses Social Listening to Showcase ‘Superior’ Stays
Posted in: UncategorizedTravelers are bound to experience at least one vacation nightmare—but Hilton is trying to change that. The hotel chain launched a three-part social media series called “Hilton Saved My Stay,” […]
Apr
22
Natalie Wills Travels From Booking.com to Expedia Group
Posted in: UncategorizedExpedia Group has hired Natalie Wills as svp of brand marketing and creative. The exec joined last month from Booking.com, where she served as vp of brand marketing since July […]
Apr
21
White House Easter Egg Roll Presented With Corporate Sponsorship
Posted in: UncategorizedBig tech firms were among the numerous companies sponsoring activities on the White House grounds.
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