Hasta La Creative!

We are all aware that arts and images are not the only thing that makes ads complete. There will be always the famous slogans and taglines to which contributes to the ultimate purpose of making brands stick into the minds of the consumer market.

Brand recall is a perfect pitch to make any product or service become totally familiar in the minds of the consumer. Although it may not immediately create an impact, effective slogans will really be something you should aware of if you want your whole advertising campaign to serve its purpose well.

Some famous slogans:

1. Coca Cola – “Always Coca Cola”
2. Camay Soap – “You’ll be lovelier each day, with fabulous pink Camay.”
3. Playstation 2 – “Fun anyone?”
4. Singapore Airlines – “Singapore Girl, you’re a great way to fly”
5. Verison Wireless – “Can you hear me now?? Good!!”

You can find more of the famous advertising slogans here.

As far as deciding on which proper mode of advertising to turn to, it is no longer restricted to the big three, namely:

1. Television
2. Radio
3. Print

These are traditional advertising techniques. We have seen the evolution of other advertising strategies such as the Internet advertising era but that is too restricted to people who are frequenting the web.

With that in mind, check out the new way of advertising to get attention. The Sign Spinners who are hailed as the new sandwich men of the US are sure to get the attention of people in neighborhoods where they may be assigned. Paid at a fair $10 per hour to walk around and spin signs given to them, people are bound to take notice and become curious at what the sign being spun holds.

Read more about it here at the AFP.

As far as newspapers are concerned, much of the call is geared towards shifting from the usual paper used printing news to the paperless online news circulars today. If you will notice, a lot of newspapers today have a similar site online which many would find as redundant.

Apparently, this is because not all people are still familiar with the web. Add to the fact, the cost for advertising online compared to print advertising in the papers is different. There will be a preference on where to advertise as long as it targets the proper market being catered to.

As stated earlier, not all people are adept with technology and knowledge of accessing news and other standards newspaper articles may need a little bit more time for them to get used to.

That is one reason why print and online news are still present today. They cater towards different markets which in turn will drive the proper modes of targeted advertising.

Related Source: Canadian newspapers holding their own group

As far as superiors are concerned, we all know that we have the choice to be in better jobs if we want to. Such is the point emphasized by Careerbuilder.com to most aspiring individuals who find themselves trapped in a business empire of executives who could care less on ambitious individuals.

To sum it all up, you can view some people as mindless primates who know nothing but to make life harder for you. You have a choice. Be at their mercy or move on to a better career where you will be appreciated. The career move decision is yours to make!

Apparently the old adage “bigger isn’t always better” got tossed out the window with this one. Just meters from Kremlin in Moscow City, BMW has created one of the biggest billboards in Europe. Measuring in at 65,000 sq. ft., it’s large enough that the five full-size BMW M-class models look like ants.

The 450 lb. life-size car models were constructed by We R.Signs International using wheels, body panels, lighting, and a few other parts from BMW. Cars on walls isn’t new, but this magnitude makes it a bit different. Very cool from a construction and installation standpoint. Will it sell more Ms?

full size photos @ englishrussia

I’ve always liked the Whiteboard ads. Yeah, yeah, I know a lot of you too-cool-for-schoolers are haters but I think the campaign is smart, differentiating, and appropriate for the brand. Top it off with the fact that is sells pretty hard, too. I’ve also always felt there was a real charm to the simplicity of the spots and the clever illustrations. But a great deal of that goes away, for me anyway, once you add the animation and the extra characters in with Azula.

So, here’s the question I’m posing to people who know or would like to posit: Did the campaign need to evolve for message or did the creatives simply get bored before we (or at least I) did?

As I was attempting to be the quintessential creative mind yesterday, sitting in a coffee shop with my apple laptop & black sketchbook, i carelessly gazed around the coffee shop only to notice something I hadn’t given much thought to: advertising was everywhere. The Coffee sleeves had ads for an upcoming movie, courtesy of BriteVision. There were table toppers for local events and restaurants. There were even ads under the table glass. And then the dozens of concert, performance, festival, etc. flyers in the window. It was as if when I wasn’t looking, someone bombed the coffee shop with advertising. And then I realized maybe I just haven’t been paying attention.

It’s one thing to see one “new media channel” evolve or to discover a new medium, like human skin, corneas, the ocean, or on an escalator, but as a consumer (and a human), it’s only good up to a certain point. Ad after ad after ad, in the same environment, certainly changes the effectiveness. As new technology evolves and allows us to place messages in new and often unheard of locations, the question has to be asked “is it necessary?” Just because we can, does that mean we should?

On the subject of the coffee shop, where branding never seems to cease: we now have ads on the top of the cup. Yes. the top. (or we could, potentially). Inventor Oleksiy Pokalo has created a fairly simple device that can “print” a logo on top of your cup of coffee.

Just on the off chance that your coffee shop doesn’t have enough logos floating around as is. What’s next?

Politics aren’t exactly my thing, and I’m definitely not directly expressing any views or endorsing anything here. I just read through Andrew Romano’s Newsweek Blog article from last week on Why The Obama Brand is Working. I hadn’t taken the time to really step back and look at what was going on – and I’m greatful that Romano did for me. A very interesting read. He writes:

Reinforced with a coherent, comprehensive program of fonts, logos, slogans and web design, Obama is the first presidential candidate to be marketed like a high-end consumer brand. And for folks who don’t necessarily need Democratic social programs–upscale voters, young people–I suspect that the novel comfort of that brand affiliation contributes (however subconsciously) to his appeal.

Interesting to look at in those terms. And also interesting to analyze everything from a marketing campaign level rather than a political campaign standpoint. I realize there are many similarities, and that many political campaigns are purely advertising, but, as Romano points out, it’s much more than just advertising. It’s a politcian producing branding that would make most companies envious.

For most people in North America, memories of Renault consist of temperamental cars like LeCar and the AMC/Renault co-branded Alliance (both examples of model naming at it’s best). But Renault is alive and well in the rest of the world, competing bumper to bumper with the other industry leaders. They consistently produce some impressive advertising, and this newest spot for The Megane Sport by Publicis London is no different.

A simply beautiful concept. An exquisite “Everything is Sport” tagline that speaks volumes. Quite possibly one of my favorite automotive tags/concepts of late. It positions the Megane Sport perfectly and actually begins to define and mold the target as well. And the direction and production, paired with Vivaldi, produces something memorable. Not just as a cool spot, but as a spot for the Megane Sport, which is another impressive feat in and of itself. Now I just need to figure out how to get a Megane Sport over to this side of the Atlantic.

Storytelling is an art that is slowly fading away. There are even groups dedicated to the preservation of stories and of storytellers. With with new technologies and advancing digital techniques, the story is often lost. There are still those occasional stories that get told with passion and care, and they are truly beautiful. Adidas, founded 60 years ago, is one of the most iconic brands today with a logo that speaks for itself. Yet 180 Amsterdam has crafted a beautiful animated short about the history of Adi Dassler and the beginnings of Adidas. Simple, beautiful animation, but most important, an incredible and uplifting story from a true storyteller that speaks louder than any logo could. It’s nice to see a real story every now and then.

And you can check out the :60 version on YouTube here.

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