“Why Walk When You Can Ride?” that’s the question Virgin Media is asking in an overhauled brand campaign, which marks a shift in tone and strategy for the British telco. The internet provider has invested in a refreshed creative platform to demonstrate its commitment to connectivity, reliability, and swiftness; pivoting away from previous campaigns, which…
After a year of financial struggles, and deeper recessionary fears looming, Peloton is seeking to get its bottom line in shape with a familiar tactic for tough times: It’s issuing massive budget cuts–starting with the marketing department. According to CEO Barry McCarthy, Peloton is laying off 500 staffers after suffering six consecutive quarterly losses, according…
It only took about five days for the Publicis Groupe digital consultancy Publicis Sapient to get funding, retain Oscar-winning director Ben Proudfoot and begin pre-production on three documentary-style films that promote its services. It eschewed the typical processes. There was no brief, RFP, concepts or reviews. Publicis Sapient just asked Proudfoot to go find the…
Pepsi is investing in a refreshed international brand strategy called “Thirsty for More” which will see it position itself as the soda of choice for young, adventurous consumers. The drinks giant said in a statement it’s hoping to appeal to a demographic it called “Generation Thirsty” with a new creative north star that will unify…
Myles Worthington never dreamed of starting a business. Raised by a single mother who had the same job for 35 years, the marketing executive felt he was never conditioned to be a business owner or entrepreneur. That all changed late last year. While he was at Netflix as head of global audiences, brand and editorial…
Last year, for the first time in nearly 15 years, The Economist Group broke from its longtime branding strategy and tapped the creative transformation agency Wolff Olins to overhaul its visual identity, a decision that aligned the legacy publisher with a larger trend transforming the industry. Indeed, The Economist Group is not the only media…
Pepsi is a sucker for history. The brand is going to the retro well once again for its latest campaign, celebrating the release of its Cola-Soda Shop line of beverages. Pepsi is getting a marketing assist from R&B singer Chl?e for a new spot, with the songstress performing a modernized version of Footloose, the title…
Wondermind, a mental health startup co-founded by newsletter entrepreneur Daniella Pierson and Selena Gomez, officially launched its content hub with hopes of furthering the brand’s mission of “democratizing and destigmatizing” care for emotional wellbeing. The new hub features expert-backed tips and advice for improving mental and emotional health. “We want someone who’s 15 years old…
Celebrities’ political and personal beliefs unavoidably impact the brands they’re affiliated with–regardless of if it’s a business they own or a brand partner paying them for sponsorship. Elon Musk’s fame comes from his businesses. But his larger-than-life, attention-grabbing online persona and antics put him more squarely in the celebrity arena than other titans of industry….
Although summer is over, Grammy-nominated artist Marshmello is reminding us it’s never too late to roast some s’mores–or chicken, or vegetables–if you have the right technology. Taking a detour from the studio, Marshmello heads to the kitchen to collaborate with Crux, the kitchenware brand founded by Shae Hong, to launch a new line of air…
Because people have unique preferences and different dispositions, it’s sometimes unwise for marketers to lump consumers into a certain target group based on age. But because culture and technology are rapidly changing from one generation to the next–something that hasn’t been the case throughout history–sometimes it’s not. Consider a new report on Gen Z’s favorite…
Earlier this year, M&M’s updated its cast of candy characters to better fit with the times. The brand stopped using the prefixes “Mr.” and “Ms.” to place more focus on the mascots’ unique traits, instead of their gender. Green traded in knee-high boots for casual sneakers. Brown transitioned from high stilettos to low block heels….
In honor of Hispanic Heritage Month, Adweek is highlighting the Hispanic and Latinx members of our industry who are defying expectations and elevating culture in advertising, marketing and media, while shedding light on the greater issues and lack of resources they face. Topics will range from highlighting agencies doing creative work across Latin America to…
Gun advertising once evoked groups of hunters and father-son trips into the great outdoors. But over the last 40 years, the weekend sportsmen demographic shrunk as a marketing target for brands such as riflemaker Winchester. Now gunmakers have moved away from the wholesome images of unwrapping a rifle from under the Christmas tree. That advertising…
Everette Taylor is exiting as CMO of Artsy, the online marketplace for buying and selling art, after nearly three years in the role. A replacement hasn’t been chosen yet. Taylor joined Artsy in December 2019 following a career path that included high-profile marketing leadership roles at companies such as Microsoft and startups like Growthhacker, the…
Buckingham Palace announced that Queen Elizabeth II, the world’s second-longest-reigning monarch, has passed away surrounded by family at her Balmoral residence in Scotland. In Britain, the passing of the 96-year-old–a popular and constant figurehead whose reign has spanned generations, prime ministers and presidents–will send somber shockwaves through the nation. Preparations for the mourning period and…
The pandemic has challenged the travel and hospitality industries like nothing they’ve ever experienced before. However, according to Marriott’s Brian Povinelli, the hospitality giant has been seeing continued resilience. “Demand across customer segments in many markets around the world continues to be strong,” said Povinelli, Marriott’s svp of global brand, loyalty and portfolio marketing. Povinelli…
The American mall, as we once knew it, is dead. Once the prime shopping location and hangout spot for teens, many malls have transformed into lifestyle experience centers. Among the new offerings are celebrity-driven projects, such as last weekend’s grand opening of YouTube star MrBeast’s burger shop, which turned into into a mall experience that…
During the opening weekend of Jordan Peele’s new thriller Nope, 100 movie theaters across the country aired short films sponsored by the job search site Indeed. The brand bought out the entire 16-minute long movie pre-show–the period before the movie starts, when 30- to 60-second ads typically air for anyone who arrives early to the…
Any event can be instantly improved with a good snack. But what’s one to do when snacks are not allowed? Instacart has a potential solution: turn your event wear into a secret carrier and just sneak the tasty treats in. In an effort to break some rules and inspire snacking wherever you are, Instacart took…
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