Oct 07

Publicis Sapient Captures Its Impact in 3 Documentary Films

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It only took about five days for the Publicis Groupe digital consultancy Publicis Sapient to get funding, retain Oscar-winning director Ben Proudfoot and begin pre-production on three documentary-style films that promote its services. It eschewed the typical processes. There was no brief, RFP, concepts or reviews. Publicis Sapient just asked Proudfoot to go find the…

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