Hasta La Creative!

BBH London has made some brilliant ads for British juice brand Robinsons over the years—notably, this Wimbledon spot and, of course, the famous “Pals” ad from 2013, which really is one of the great twist-ending ads ever.

Now, agency and client are back with a fun new :60 that uses some mildly freaky CGI to illustrate the new theme “They grow up fast.”

We open on a mom, dad and baby boy. But within seconds, he’s always getting bigger and bigger, and trying to run away from them. While some of the visual effects are maybe a little creepy in an Evian-like way, there’s enough humor here that the spot works—and ends up being endearing.

The tagline is, “Play thirsty.”

The campaign launched Saturday on Britain’s Got Talent. The spot will be supported by out of home, digital outdoor and online advertising.

CREDITS
Client name and title: Helen Gorman, Brand Director
BBH Executive Creative Director: Nick Gill
BBH Creative Director: Dominic Goldman
BBH Creative Team: Nikki Lindman & Toby Brewer
BBH Business Lead: Heather Cuss
BBH Team Director: Rebecca Levy/James Rice
BBH Team Manager: Louise Long/ Joanna Rose
BBH Strategy Director: Lilli English
BBH Strategist: Damien Le Castrec

—Film Credits
BBH Producer: Natalie Parish
BBH Assistant Producer: Sarah Cooper
Production Company: Park Pictures
Director: Tom Tagholm
Executive Producer: Stephen Brierley
Producer: Fran Thompson
DoP: Luke Scott
VFX: MPC
VFX Producer: Amy Richardson
VFX Supervisor: Tom Harding
CG Supervisor: Carsten Keller
Grade: MPC
Colourist: Jean-Clément Soret
Editor/Editing House: Stitch

—Print Credits
BBH Producer: Katerina Gharraph
BBH Designer: Rob Wilson
Animation: Smoke & Mirrors