Hasta La Creative!

Search for “CEO” on Google Images, and you’ll find only a handful of the first 100 results include female faces. Of those, one is a stock photo and another is … CEO Barbie.

A 2015 study by CNNMoney found that 14.2 percent of leadership positions in the S&P 500 are held by women, and according to nonprofit Catalyst, only 4 percent of top companies are currently led by female chief executives.

To help change Google’s own male-dominated portrayal of CEOs, three aspiring agency professionals working their way through BBH’s internship program, The Barn, want to change that fact with the help of some strategic SEO magic.

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