BBH LA Hires Two New Creatives

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The BBH organization continued its 2015 reshuffling today by hiring two new creative leaders in its Los Angeles office.

Peter Albores (above) and Kristian Grove Moller (below) will be CD and ACD, respectively, at BBH LA. The move is effective immediately, and the two will each work across all of the office’s accounts.

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Albores joins the BBH West Coast team from BBDO New York, where he served as a creative director since late 2010. While at BBDO, he worked on multiple accounts; recent noteworthy campaigns include AT&T’s “It Can Wait” texting and driving PSA and a somber animated ad commemorating the opening of the 9/11 Memorial Museum.

Prior to joining BBDO, Albores was a senior copywriter with 180 Amsterdam; previous positions include copywriting stints at both Saatchi & Saatchi New York and GS&P.

Moller spent the last three years as ACD at David&Goliath, and you’ll find his name on that agency’s recent, increasingly unusual campaigns for Kia. The new ACD, who hails from Denmark, also spent time at Sid Lee and worked as a freelance art director before moving to David&Goliath (clients include adidas, Nokia, and Swatch).

This hire is only the most recent in a string of changes at BBH. Over the past month, the agency promoted most of its New York-based creative team, named Frances Great (formerly of BBH Asia) managing director of its LA office, and invented the “Head of Talent” position (that’s “HR Director” to this guy) for former Head of Talent Management Armando Turco.

ECD Pete Sjoenell explains:

“…we’ve ramped up new business; launched production company The Creative Studio with Scooter Braun’s SB Projects [Ed. note: that’s the Justin Bieber guy]; and even launched a West Coast outpost of our brand invention business, ZAG.

Peter and Kristian both represent the bold spirit we’re looking for in our office, and their body of work demonstrates a bravery in their creative approach that will make them perfect additions.”

Because you didn’t ask, click here to visit Moller’s portfolio page and here for Albores’.

BBDO Creates Somber Animated Spot for 9/11 Memorial

Fellow New Yorkers and others around the world know that the 9/11 Memorial Museum finally opened in May after years of debate and ugly political infighting.

While the establishment is not free from controversy today, it has already become something of a city institution. Today sees the debut of the memorial’s first promotional campaign, created pro-bono by BBDO New York in collaboration with animation house Elastic.

The two-minute spot, narrated by Whoopi Goldberg:

Keep in mind that this is a true story: The Survivor Tree does exist, and it was indeed rescued by those on the scene. The poem, though, comes from BBDO creative directors Rick Williams and Marcel Yunes.

The campaign includes a social media fundraising component as well.

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If This ‘It Can Wait’ Doc Doesn’t Help the Cause, We Don’t Know What Will

We figured we’d hold off on posting about this until this afternoon because it’s Friday and you might actually be able to view this in full, if you haven’t already, because it deserves to be.  Werner Herzog, the legendary director, writer and/or producer of a million projects including Grizzly Man during his 50-year career, has gone behind the camera once again for the above documentary, From One Second to the Next. This is the epic, poignant, sad and important extension of the ongoing “It Can Wait” PSA campaign initially launched by AT&T that has now been supported by the other major wireless carriers including Sprint, T-Mobile and Verizon.

Herzog, along with BBDO New York, continues to hammer the message home that texting while driving doesn’t shouldn’t mix via the tales of four different people who were affected by it on either end of the spectrum. Be safe this weekend and if you’d care to, take the “It Can Wait” pledge here. Credits after the jump.

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