Hospital São Luiz: Rubik’s Cube, 1

Hospital São Luiz: Rubik's Cube, 1

Newborn Care Classes.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Illustrator: Marcelo Baltazar
Published: April 2008

ADESF: Lid

ADESF: Lid

In 2055, yogurt lids will finally work.
Live to see it. Quit smoking.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges
Published: April 2008

ADESF: Layers

ADESF: Layers

In 2048, traffic will grind to a standstill. In 2049, the second layer will be opened.
Live to see it. Quit smoking.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges
Published: April 2008

ADESF: Naked

ADESF: Naked

In 2042, the temperature in big cities will increase by 8 degrees on average.
Live to see it. Quit smoking.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges
Published: April 2008

ADESF: Bin Laden

ADESF: Bin Laden

In 2066, Bin Laden will be caught.
Live to see it. Quit smoking.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges
Published: April 2008

WWF: Forest

WWF: Forest

Saving pandas is not our only mission.
Over 10 million hectares of forests have been protected through our forest certification and sustainable forest management programs. Take a closer look at what we do and where you can make a difference.

Advertising Agency: BBH China
Creative Director: Johnny Tan
Art Director: Yinbo Ma
Copywriters: Carol Ong, Leo Zhang
Illustrator: ALT Design
Print Producer: Ken Wang
Accounts: Jasmine Huang, Joyce Hong
Published: June 2008

WWF: Water

WWF: Water

Saving pandas is not our only mission.
WWF and our partners have facilitated the reconnection of 17 lakes to the Yangtze River, infusing new life to its fragile freshwater ecosystem. Take a closer look at what we do and where you can make a difference.

Advertising Agency: BBH China
Creative Director: Johnny Tan
Art Director: Yinbo Ma
Copywriters: Carol Ong, Leo Zhang
Illustrator: ALT Design
Print Producer: Ken Wang
Accounts: Jasmine Huang, Joyce Hong
Published: June 2008

WWF: Antelope

WWF: Antelope

Saving pandas is not our only mission.
The combined efforts of WWF and our partners have sparked the recovery of the Tibetan Antelope Population. Take a closer look at what we do and where you can make a difference.

Advertising Agency: BBH China
Creative Director: Johnny Tan
Art Director: Yinbo Ma
Copywriters: Carol Ong, Leo Zhang
Illustrator: ALT Design
Print Producer: Ken Wang
Accounts: Jasmine Huang, Joyce Hong
Published: June 2008

ADESF: Heart

ADESF: Heart

Advertising Agency: NeogamaBBH, Brazil

ADESF: Stomach

ADESF: Stomach

Advertising Agency: NeogamaBBH, Brazil

ADESF: Lungs

ADESF: Lungs

Advertising Agency: NeogamaBBH, Brazil

Renault Sandero: Maze

Renault Sandero: Maze

Renault Sandero. With GPS as standard.

Advertising Agency: Neogama/BBH Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Marcio Ribas
Art Director: Pedro Utzeri
Copywriter: Marcio Juniot

Mentos Teens: Green

Mentos Teens: Green

It’s a puberty thing.

Advertising Agency: NeogamaBBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Vico Benevides
Retoucher: Roberto Jun
Illustrator: Tiago Hoisel
Copywriter: Isabella Paulelli

Mentos Teens: Blue

Mentos Teens: Blue

It’s a puberty thing.

Advertising Agency: NeogamaBBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Vico Benevides
Retoucher: Roberto Jun
Illustrator: Tiago Hoisel
Copywriter: Isabella Paulelli

Mentos Teens: Yellow

Mentos Teens: Yellow

It’s a puberty thing.

Advertising Agency: NeogamaBBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Vico Benevides
Retoucher: Roberto Jun
Illustrator: Tiago Hoisel
Copywriter: Isabella Paulelli