Hasta La Creative!

BBDO’s “It’s Not Complicated”series for AT&T has been one of the most recognizable campaigns on television for a while now, offering up different variations on the “kids saying cute, funny things in a classroom discussion” theme with straight man Beck Bennett. Indeed, the campaign has been so ubiquitous and well-received that it basically landed him a spot on SNL.

The agency’s latest, Thanksgiving-themed “Pet Turkey,” while enjoyable, is not the greatest effort in the series. If you’re a fan of the approach, you’ll probably enjoy this new one; if you’re getting tired of this direction, chances are it won’t do anything to dissuade you.

“Pet Turkey” sees Bennett asking the group of kids, “What’s better on Thanksgiving?” When one boy suggests, “a pet turkey,” Bennett offers his rational take on that answer. Again, nothing new here, just more of the same approach from BBDO. Since this brand of cute funny has worked so well for them in the past, it’s understandable that they don’t see the need to change things up. But something about “Pet Turkey” makes it feel like BBDO is treading water, like the approach is finally losing steam and they need to inject “It’s Not Complicated” with some fresh ideas if they want to prolong its shelf life. Although with Bennett’s star on the rise, the campaign’s days may already be numbered.

“Pet Turkey” will debut this Sunday, November 24th and will run throughout the Thanksgiving holiday season. Credits after the jump. continued…

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Nunca entendi o fascínio – e gosto – de algumas pessoas por aquele barulho insuportável que chamam de “música” eletrônica. Música? Não, sinto muito, não é.  Daí que hoje o Ads of the World publicou um incrível filme que a DLV BBDO de Milão fez para a revista Rolling Stone, com um texto que define exatamente o que muitos roqueiros pensam sobre o assunto e, de quebra, trouxe uma excelente direção de arte.

“DJs… Criminosos com licença para disparar merda em nossos ouvidos”

Eu poderia escrever um texto gigante sobre este comercial, mas não vou. Cada um que tire suas próprias conclusões.

Post originalmente publicado no Brainstorm #9
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After spending the last five years in management roles in various BBDO offices, most recently serving as SVP/group account director on AT&T Wireless at the agency, Marc Burns will now fill the vacant position of managing director at BBDO San Francisco, where’s he’s been working out of for the last year. During his time on the AT&T biz, Burns helped lead teams behind efforts including the youth-focused “You’ve got a Case” starring Will Arnett and the V-Day-themed “Shout Your Love from the Mountaintop.”

Burns’s history with BBDO, though, actually dates back to 1996, when we started out in the mailroom at the agency’s Australian operations before spent the next few years as a senior account manager at Clemenger BBDO. In between his two stints within the BBDO network, Burns held account roles at Leo Burnett and worked on client side for a couple of years at Mitsubishi. Now at BBDO SF, the new MD fills out a leadership team that includes president/CEO Jim Lesser, ECD (and Goodby alum) Craig Mangan and director of strategic planning, Matt Herrmann.

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Details are vague at this point as it seems half the industry’s out for Columbus Day (when did this become a thing?), but we have received confirmation that Jimmy Dietzen, who spent the last 18 months as VP/creative director at Energy BBDO, is no longer with the agency. For the past week, we’ve been hearing a few interesting stories regarding Dietzen’s “departure” from the Chicago-based agency, which tipsters say was somewhat surprising. We’ll try to dig in a bit but from what we gather for now, though, Dietzen’s time at Energy BBDO actually came to an end at the beginning of the month. During his time at the agency, the senior creative not only worked on clients ranging from SC Johnson to Lay’s but recently art directed and co-wrote (with GCD Rick Hamann) the somewhat touching spot below for Wrigley’s Extra gum.

Prior to Energy BBDO, Dietzen served as an ACD at Leo Burnett on Allstate’s “Mayhem” campaign among other things and has also served as an art director at Tribal DDB during his career.

New Career Opportunities Daily: The best jobs in media.

It may go without saying that NFL fans have an insatiable desire to get close to their gridiron heroes, whether that means having them coach a local peewee team or teaching them a customized victory dance. Some of those fantasies work out better than others, according to new spots from BBDO and Atmosphere Proximity for longtime NFL sponsor Visa.

As part of a season-stretching promotion to give fans an ultimate NFL experience, Visa is gathering fans' dreams on Twitter and Instagram under the hashtag #MyFootballFantasy. Not all of those will revolve around goofy end-zone movements, if luck is on the players' sides. The dreams could be anything, really, but they're capped at a cash value of $100,000. Plenty of leeway there?

Atlanta Falcons wide receiver Julio Jones stars in a BBDO spot that broke this week for the ongoing campaign, where the origins of his victory shuffle are revealed. Hint: chubby superfan with a white-guy overbite. (In a bit of bad timing for Visa, Jones's season could actually be over already due to injury.) Still to come: New Orleans Saints quarterback Drew Brees fulfilling another sample fantasy. The real winners will emerge before the Super Bowl.

Check out the Jones spot below and the kickoff for the promo, a commercial with San Francisco 49ers coach Jim Harbaugh going medieval on some pint-sized football players. Dad didn't think that one through very well.

CREDITS
Client: Visa
Spot: "Dance Fever"
Agencies: BBDO, New York; Atmosphere Proximity, New York
Chief Creative Officer: David Lubars
Executive Creative Directors: Toygar Bazarkaya, Tom Markham
Associate Creative Directors: Kim Baskinger, Rey Martinez
Art Director: Jamie McGaw
Copywriter: Mike Folino
Group Executive Producer: Brian Mitchell
Executive Music, Radio Producer: Loren Parkins
Associate Producer: Georgie Turner

Senior Account Director: Olivia Farr
Group Account Director: Mark Pileggi
Account Director: Joe Prota
Account Manager: Jessica Sinto

Agency: MRY
Associate Creative Director: Ben Waldman
Account Supervisor: Ariel Feigenbaum
Production Assistant: Samantha McGrane

Production Company: Traktor
Director: Traktor
Executive Producer: Richard Ulfvengren
Head of Production: Rani Melendez

Editing Company: Rock Paper Scissors
Editor: Carlos Arias
Producer: Lauren Cancelosi

Visual Effects: MPC

Audio Mix: Sonic Union
Mixer: Michael Marinelli
Mixer: Paul Weiss

Velocity Sports & Entertainment
Senior Manager: Kevin Solomon

Advertising Agency: BBDO, Mumbai, India
Chief Creative Officer: Josy Paul
Executive Creative Director: Rajdeepak Das
Creative Directors: Sandeep Sawant, Josy Paul, Rajdeepak Das
Copywriters: Yohan Daver, Josy Paul, Rajdeepak Das, Sandeep Sawant
Art Directors: Sandeep Sawant, Rajdeepak Das, Yohan Daver, Josy Paul
Account Manager: Keegan D’mello

The post White Collar Hippies by BBDO appeared first on desicreative.

Eight-year BBDO New York vet Greg Hahn, who’s worked on efforts for accounts including AT&T, FedEx, GE, HBO, has ascended to the big chair and taken on the role of chief creative officer at the agency. We’ve been told the position has been vacant, but as a result, Hahn will be working closer with his old Fallon colleague David Lubars, his director boss who of course serves as chairman/CCO of BBDO North America. In a statement, Lubars sings Hahn’s praises, saying, ““Greg is a brilliant and creative leader.  Also a humble, great soul.  He’s someone who has been helping to lead his clients forward for as long as I have known him/ Greg was behind the award-winning ‘HBO Voyeur’ project which took home a record-setting ten Lions at Cannes.  He’s also pioneered new ideas in mobile and social.  As Chief Creative Officer, Greg will now be able to bring this thinking to a wider array of clients – it’s how we can help them be that much more relevant to their customers and stay ahead of the game.”

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Oh, a wise guy, eh?

Just in time for Advertising Week, BBDO and Campbell Soup introduce a new brand mascot, "The Wisest Kid in the Whole World"—basically a little boy with a really long beard who sits atop a pile of rocks, guru-style, and dispenses soup-related advice for parents. Most of what he says—"When the mouth slurps the belly smiles," "More ways to dunk than can be thunk" and "Mealtime is no paradox"—reminds me of the stuff I read on lists of crappy brand tweets.

In one especially awful commercial, Mom wants to be more fun, so she dances in an especially irritating and unfunny way. In another spot, not nearly as awful but still kind of pointless, the Wisest Kid unfurls an impossibly long "Scroll of Infinite Deliciousness" down a suburban neighborhood and into a family's kitchen. The young actor, who resembles Macaulay Culkin at his Home Alone peak, is quite good, but every other element in this campaign is about as sharp as a wet noodle.

"The campaign was inspired by the wise things that kids say, when you really listen to them," says Ed Carolan, president for U.S. retail at Campbell. "Who knows what makes kids happy but other kids? So we might as well ask the Wisest Kid in the Whole World."

Puh-lease, Mr. Soup Man, stop spoon-feeding us nonsense. What we're dealing with here is soulless, derivative, über-corporate advertising that plays like a mishmash of ingredients someone forgot to heat up.

M'm! M'm! Bad! (Nyuk! Nyuk! Nyuk!)