Hasta La Creative!

Jeff Goodby has some experience teaming up with another agency to work on Chevrolet—an experiment that didn't go so well for him. So, in light of Sunday's episode of Mad Men, he tweeted out this amusing note below on Tuesday. To be fair, it almost certainly won't end well for Don, either.

Teaming up with another agency to work onChevy, Don Draper? Dude, we should talk. @madmen_amc

— Jeff Goodby (@JeffBadby) May 7, 2013

The ANAR Foundation, a Spanish child-advocacy organization, used lenticular printing in this powerful outdoor ad to send different messages to children and adults. Anyone under about 4-foot-3 sees bruising on the child's face in the poster, along with ANAR's hotline number and copy that reads, "If somebody hurts you, phone us and we'll help you." People taller than that—i.e., most parents—simply see the child without the bruise and the line, "Sometimes child abuse is only visible to the child suffering it." The metaphor embodied in the display is apt—the figurative differences in perception between abuser and abused here become literal. I'm glad they kept the concept and content simple, too; it makes the interactivity more immediate and less gimmicky. Ad agency: Grey Spain.

I'll admit to not seeing the twist ending coming in this evocative new spot by BBH London for fruit-drink brand Robinsons. You could quibble with the end lines, perhaps—and here's why—but that's overthinking it. It's an extremely sweet ad, expertly shot by the directing duo of Si & Ad at Academy Films. The commercial breaks Saturday in the U.K. during Britain's Got Talent and will run in 30- and 60-second executions. Credits below.

CREDITS
Client: Robinsons
Agency: BBH, London

BBH Creative Team: Matt Moreland, Chris Clarke, Sarah Hardcastle, Elliot Shiels
BBH Creative Directors: Hamish Pinnell, Justin Moore
BBH Producer: Glenn Paton
BBH Strategic Business Leads: John Harrison, Becky Russell 
BBH Strategist: Lilli English
BBH Team Director: Alex Monger

Production Company: Academy Films
Director: Si & Ad
Executive Producer: Lizie Gower
Producer: Dom Thomas
Director of Photography: Barry Ackroyd
Postproduction: The Mill
Editor, Editing House: Joe Guest @ Final Cut
Sound: Nick Angell

Keith Wisniewski, a writer and associate creative director at Publicis Seattle, likes being funny on Twitter. So, he went ahead and published a book of what he considers his most hilarious tweets. Too Small to Fail: The Tweets of Keith Wisniewski is available on Amazon. If you're not immediately rushing over there to buy it, allow the Amish man in the video below to read a little from the book. See, this is how the Amish access the Internet—by reading a book of tweets. You can follow Keith on Twitter at @TheRealWZA. Jokes this week have involved the deformed people of Chernobyl and ninjas with BO.

The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent about Collins since yesterday—except for Nike, of course, whom he already endorses. (In a statement, the company said: "We admire Jason's courage and are proud that he is a Nike athlete. Nike believes in a level playing field where an athlete's sexual orientation is not a consideration.") About an hour ago, though, JetBlue posted an image created by its ad agency, Mullen, showing a rainbow image of the "i-people" from the company's "You Above All" brand campaign—to show support for Collins. "Thanks Jason, today we're all on the same team," reads the caption on the image, which was posted to Twitter and Facebook. Response has been mixed, with many fans and followers lauding the airline for supporting Collins and others wishing it had stayed "neutral." The brand's courage here is but a shadow of the player's courage, but it's brave nonetheless. Have other brands come out in support of Collins? Let us know in the comments.

What if being bad could do some good? That's the question asked by Come4.org, which describes itself as "the first user-generated, nonprofit pornography site devoted to funding charitable and ethically driven projects." The site is being unveiled with help from the Paris office of TBWA agency Being, which crafted an explicit 90-second short film, "The Lover," introducing Come4's first charitable initiative—helping to fund the Asta Philpot Foundation, which is committed to raising public awareness about the sexual rights of disabled people. (Philpot, an American living in Britain, advocates the right to an active sexual life for people with disabilities, even if it means paying for sex.) Check out the NSFW Web film below, followed by more from Come4.org about its philosophy and goals.

This film is NSFW due to nudity.

From Come4.org:

"Sex" is the top word searched on the Internet. With nearly billions of yearly revenues, the sex industry is one of the greatest markets online. Unfortunately, it is also one of the less ethical and transparent ones. Many people consuming free adult contents think that the only risk they may run into is that of being discovered by others. This idea, however, is plainly wrong, for the current model of consuming online sexual contents has many other negative implications.

The prevailing model is finalized to business, and thus it systematically aims at subjugating our sexual imagination to marketing standards. As a result, instead of reflecting the natural plurality of human sexuality, much of today's online sexual contents foster a one-dimensional perspective which is often fake, violent, macho-centered, and in many cases barely legal. We believe that we, as a self-aware community, can do better than this, and that time has come to rethink critically the relationship of online pornography and society.

With Come4 we aim to ignite a new sexual revolution, one that has at its core people instead of money, respect for diversity instead of uniformity, and solidarity instead of selfishness. Our goal is to devolve at least 1 percent of the total revenue of the online sex industry to support ethical causes aimed at defending and promoting sexual rights. Provided no one is harmed and that everything is legal, is there any reason why these revenues cannot be used for better ends?

CREDITS
Client: Come4.org
Spot: "The Lover"
Agency: Being, Paris
Creative Directors: Alasdhair MacGregor, Thierry Buriez
Art Director: Julien Chiapolini
Copywriter: Riccardo Fregoso
Head of TV: Maxime Boiron
Director: Jeppe Ronde
Executive Producer: Jean Ozannat
Production Company: Henry de Czar, Bacon

Sometimes Apple's demo spots for the iPhone are charming; other times they can feel cold. The recent ones, with the rapid-fire word jumbles and cheerleader-style chants, had an odd, rah-rah vibe to them, which came across as sterile (a danger within Apple's already minimalist environment of purely imagined space). Coincidentally or not, TBWA\Media Arts Lab goes all warm and fuzzy in its latest iPhone spot, "Photos Every Day," which leaves the stark white background behind and reenters the real world. With a quiet piano playing, the 60-second ad shows scene after scene of people using their iPhones to take photos—of their friends, of their family, of nature, of themselves. The spot subtly demonstrates some product features (cropping, zooming, taking panoramic shots) but mostly shows people, and lives being lived. Likewise, the voiceover at the end is broader than usual: "Every day, more photos are taken with the iPhone than any other camera." Apple doesn't often use this line of argument—that you should do something because everyone's doing it. (Through most of its history Apple said the opposite—that you should do something because no one's doing it.) But that's Apple now—no need to think different if the best product happens to be the market leader. And the evocative tone of the latest spot is striking a chord. It's the first Apple ad in a while to top 1 million views on YouTube. Credits below.

CREDITS
Client: Apple
Spot: "Photos Every Day"
Agency: TBWA\Media Arts Lab
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Group Creative Director: Chuck Monn
Associate Creative Director, Art Director: Antoine Choussat
Associate Creative Director, Copywriter: David Young
Art Director: Anthony Williams
Executive Producer: Eric Voegele
Agency Producers: Perrin Rausch, Rob Saxon, Chris Shaw, Trang Huynh

Production Company: Epoch Films
Director: Everynone

Editorial Company: Nomad Editing
Editors: Jared Coller, Mike Benecke

Postproduction Company: The Mill
Lead Flame Artist: Edward Black
Colorist: Adam Scott

This adorable little spot from Fitzgerald + Co. encapsulates everything that's fun and young about the Coca-Cola brand. It shows two kids falling in love, Cokes in hand, at a Six Flags. They ride the rides, but in between, they laugh and play—and don't kiss. That's right, you thought they'd kiss, but that's too cliché. With unbearably sweet innocence, our hero accidentally touches the girl's hand, and she draws a heart on his palm, and then she puts her head on his shoulder as the sun goes down. But there is no kiss and no suggestion that either of them wants anything more than to spend a perfect day together. It warms the old heart cockles with simple, classic storytelling, and provides a refreshing breather from today's cynical world. The ad, directed by Aaron Ruell, is set to air during the NBA playoffs. Credits below.

CREDITS
Client: Coca-Cola
Agency: Fitzgerald+CO
Chief Creative Officer: Noel Cottrell
Creative Director, Copywriter: Mitch Bennett
Creative Director, Art Director: Wes Whitener
Executive Producer: Christine Sigety
Production Company: Biscuit Filmworks
Director: Aaron Ruell
Managing Directors: Shawn Lacy, Holly Vega
Producer: Tracy Broaddus
Editorial: Kim Bica, Arcade
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Producer: Kirsten Thon-Webb
Music Composition: MassiveMusic
Executive Producer: Keith Haluska
Producer: Courtney Jenkins
Creative Director: Elijah Torn
Online Effects: Airship
Artist: Matt Lydecker

Cats doing aerobics? DDB Chicago's amusing new video for Temptations cat treats is likely to blow up the Internet. No wonder Temptations-eating felines have the leg muscles to be able to cling so ardently to their owners. Check out the Work It Kitty website, where you can download the song ("I Don't Wanna Dance," recorded by Alex Gaudino, featuring Taboo) and learn more about the cats in the video. Ask your veterinarian if you're healthy enough for the Work It Kitty workout. Not recommended if you're on drugs, like those fools in JWT's Litter Genie spots. Credits below.

CREDITS
Client: Temptations Cat Treats
Agency: DDB, Chicago
Executive Vice President, Chief Creative Officer: Ewan Patterson
Senior Vice President, Executive Creative Director: Mark Gross
Vice President, Creative Director, Art Director: Wayne Robinson
Vice President, Creative Director, Copywriter: Matt Collier
Vice President, Executive Producer: Will St. Clair
Executive Digital Producer: Jon Ellis
Music Production Manager: Linda Bres
Executive Producer, Music and Integration: Eric Johnson
Production Business Manager: Scott Terry
Designer: Cody Petruk
Digital Artist, Designer: Annie Tsikretsis
Print Producer: Erica Bletsch
Art Buyer: Karen Blatchford
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Editorial Company: Beast, Chicago
Editor: John Dingfield
Telecine: Company 3, Chicago
Post Effects, Graphics: Method Studios, Chicago
Music: Ultra Records, "I Don't Wanna Dance," recorded by Alex Gaudino featuring Taboo

Last year, granola-bar brand Nature Valley and ad agency McCann Erickson, New York, unveiled one of the most ambitious digital campaigns of the year, Nature Valley Trail View, which created a first-of-its-kind interactive hiking experience thanks to teams who used Google Street View technology to map trails in three National Parks—the Grand Canyon, the Great Smoky Mountains and Yellowstone. The effort won two gold Lions at Cannes and legions of fans across the nation.

Today, agency and client unveiled the next evolution of the site, with three main improvements: more trail view footage (partly through the addition of 50 miles of footage from a fourth park, Sequoia); a comprehensive hub for the brand's past, present and future preservation activity; and fully interactive social functionality.

As mentioned in the video below, the preservation message is key. That part of the site now includes an interactive map with expert conservation content. Now, as users discover the trails, they can also get a sense of the preservation needs in each area and how Nature Valley is working to help.

In the past three years, Nature Valley has donated more than $1.3 million to support America's national parks. The brand will give $500,000 more this year to the National Parks Conservation Association.

"Nature Valley is about inspiring consumers to get outside and enjoy what nature has to offer," says Maria Carolina Comings, associate marketing manager for Nature Valley. "Our national parks are America's treasures that must be preserved and protected, and we hope to help raise awareness of the parks through Nature Valley Trail View and our ongoing restoration efforts. Through technology, we can help make the parks accessible to all, and encourage outdoor exploration for years to come."

More photos and credits below.

CREDITS
Client: Nature Valley
Project: Nature Valley Trail View 2.0
Agency: McCann Erickson, New York
Chairman: Linus Karlsson
Chief Creative Officers: Tom Murphy, Sean Bryan
Executive Creative Director: Leslie Sims
Group Creative Director: Mat Bisher
Creative Director: Jason Schmall
Copywriter: Sarah Lloyd
Chief Production Officer: Brian DiLorenzo
Executive Integrated Producer: Catherine Eve Patterson
Senior Integrated Producer: Geoffrey Guinta
Editor: Nathan Thompson
Executive Music Producer: Peter Gannon
Production: Traction
Creative Principal, Field Producer: Bryan Roberts
Producer: Adam Baskin
Digitech Cameraman: James deMuth
Lead Cameraman: Brandon McClain
Preservation Lead, Writer: Greg Jackson
Design and Development: Your Majesty
Executive Creative Director, Photographer: Jens Karlsson
Design Director: Riley Milhem
Tech Lead: Micah Acinapura
Developer: Raed Atoui
Executive Producer: Heather Reddig