Hasta La Creative! Komal Bedi Sohal Copywriters Archives

Oct 09

Norway's 12-Year-Old Bride Has a Secret: She's Not Actually Real

Posted in: Uncategorized

This Saturday was supposed to be a big day for 12-year-old Thea, as she finally walked down the aisle to marry her 37-year-old fiance. However, the festivities may be hampered by the fact that neither one of them actually exists.

Thea’s disturbing union with a man 25 years her senior in Norway was a digital invention of Plan International, an advocacy group dedicated to lifting children out of poverty. Thea’s wedding blog, packed with photos of her matrimonial preparations and confessions about feeling pressured into the union, reportedly sparked concerned calls to child welfare authorities and thousands of horrified conversations in social media.

The group says the stunt was created to highlight that more than 39,000 children in developing countries are forced into marriages every day. Plan International tells the Independent: “We believe that provocation is a powerful tool in order to demonstrate a reality that truly is very provoking. We hope people will mobilize against child marriage by being girl sponsors, so that most of the girls facing Thea’s situation every day can escape their brutal fate.”

Via BuzzFeed.

May 06

Child-Abuse Ad Uses Lenticular Printing to Send Kids a Secret Message That Adults Can’t See

Posted in: Uncategorized

The ANAR Foundation, a Spanish child-advocacy organization, used lenticular printing in this powerful outdoor ad to send different messages to children and adults. Anyone under about 4-foot-3 sees bruising on the child's face in the poster, along with ANAR's hotline number and copy that reads, "If somebody hurts you, phone us and we'll help you." People taller than that—i.e., most parents—simply see the child without the bruise and the line, "Sometimes child abuse is only visible to the child suffering it." The metaphor embodied in the display is apt—the figurative differences in perception between abuser and abused here become literal. I'm glad they kept the concept and content simple, too; it makes the interactivity more immediate and less gimmicky. Ad agency: Grey Spain.