Hasta La Creative!

Berlin Cameron United’s new campaign for Gilt features a chase scene and some unusual disrobing.

Upon sighting a model in a sleek yellow dress, a woman decides she can’t live without the outfit and chases after her. The model frantically runs away, because that’s what you do when you’re pursued by a woman with a crazy look in her eye. Appropriately set to the song “Suit” by Boom! Bap! Pow!, which features lyrics like “You’re so cute, I want to wear you like a suit. I think you’d look pretty good on me,” the chase concludes with the woman accessing Gilt’s site on her smartphone. This causes the dress to seamlessly slide off the model and on to the chaser, leaving the model in her underwear. While a tad on the ridiculous side, the spot shows off the instant gratification of shopping on the designer fashion site in a fun way. The 30-second ad, which went up on YouTube today, will spread to television on Monday, reports Adweek. Credits after the jump. continued…

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DigitasLBi San Francisco has hired Ben Pfutzenreuter, who previously served as an intern and was co-creator of the popular “Concepting with Convicts” program, which utilized the Federal Bureau of Prison’s pen pal program to allow collaboration with inmates to create speculative ads. Ben created the program with fellow intern Pat Davis, with the goal of proving that “Great ideas can come from anywhere.” Inmates provided either copywriting or art direction for each ad; art directors Marcus Löf and Luis Gonzalez also collaborated on the project.

Pfutzenreuter began work this week as an associate copywriter. The Miami Ad School grad interned with Digitas LBi this past winter.

“We’re incredibly proud of the work that Ben and Pat have done independently with Concepting with Convicts, and we’re thrilled to have Ben join our San Francisco team,” said Dave Marsey, EVP/Managing Director, DigitasLBi San Francisco. “The spirit that good ideas can be born anywhere, is our philosophy here in San Francisco.”

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Deutsch L.A. teamed up with production company Moxie Pictures for a new broadcast campaign promoting Taco Bell’s new breakfast menu, coming on the heels of the brand’s digital campaign from Digitas.

Directed by Errol Morris, with editing from Rock Paper Scissors, the spots collect a group of individuals all named Ronald McDonald to share their thoughts on the new Taco Bell breakfast items. The Ronald McDonalds saying they love Taco Bell approach is used across the three spots in the campaign, and necessitates a “These Ronald McDonalds are not affiliated with McDonald’s corporation and were individually selected as paid endorsers of Taco Bell Breakfast, but man, they sure did love it.” disclaimer. That’s pretty much the entire campaign, the Ronald McDonald idea, but it’s a clever one and doesn’t feel especially stretched over the course of the three 30-second spots. It probably doesn’t have all that much more life in it, though, so hopefully it’s just Deutsch’s launch idea. Stick around for the “Waffle Taco” spot and credits after the jump. continued…

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Full-service integrated marketing agency Neighbor Agency recently launched a campaign for Tillamook’s new line of Greek yogurt, Farmstyle Greek, which was led by the agency’s new creative director, Jodi Pierce, who began work with Neighbor Agency late last year.

The campaign, entitled “Slow and Steady Wins the Taste,” is “a digital-centric campaign that also includes out-of-home billboards, radio and experiential engagement through a sampling tour.” But Neighbor’s involvement began long before that, with the agency collaborating on “product development, ingredients, flavor profiles all the way to creative conception and execution of the campaign.”

Video vignettes introduce viewers to Tillamook’s Farmstyle Greek yogurt by showing simple recipes, rooted in the brand’s “slow and steady” philosophy, that complement the yogurt, like homemade granola and blueberry jam. It’s an interesting approach, one that emphasizes Tillamook as a lifestyle brand while providing viewers with information to better enjoy the product.

“We’re proud to debut the work that our creative team, and new Creative Director developed for Tillamook’s Farmstyle Greek Yogurt,” said Chad Seymour, CEO of Neighbor Agency. “The hire of Jodi is one that we took very seriously, and didn’t fill the position until we found the perfect fit for our agency, and our clients.”

For more information on the campaign, head to the brand’s Farmstyle Greek website.

New Career Opportunities Daily: The best jobs in media.

Bryan Wiener is chairman of digital agency 360i and Expion, a social content marketing optimization platform. He believes business leaders are looking high and low for digital leadership.

Writing for Ad Age, he points to a recent Forrester report surveyed 1,200+ global business executives.

While 74% of global businesses have a digital strategy, only 33% believe it’s the right strategy, and beyond that, only 21% – or less than one-fourth – believe they have the right people setting the strategy.

This is a formula ripe for disruption and disintermediation, which poses a huge threat to some of the world’s leading brands and the rest of the ecosystem.

Digital strategists are either licking their chops at these numbers, or headed for the hills.

I’m more of a chop-licker, and as such I’d like to offer four core concepts for any business, large or small.

Four Direct Paths To Digital Success for Brands

• Serve your most interested and digitally-active customers a steady diet of brand-enriched information.
• Get people to smile and find a way to make their day.
• Help people solve their routine problems.
• Be a friend to customers and prospects—a friend spends time listening and responding to the needs of others.

Presumably, your company’s products and services are designed to solve real world problems for people. Simply apply this same framework to your brand communications.

The post Dissatisfied Clients Claim Digital Strategists Not Getting It Done appeared first on AdPulp.

The New York offices of Lowe Campbell Ewald have just welcomed two new creatives to its team. Melissa Goliczewski will be joining on as senior copywriter, while Erica Turner will serve as senior art director. Both Goliczewski and Turner join the agency from Publicis Kaplan Thaler and will be working together on the Unilver account.

Melissa Goliczewski worked as a copywriter at agencies including MRM Worldwide Interactive, McCann Erickson, Source Communications and DeVito/Verdi prior to her nearly six year stint at Publicis Kaplan Thaler. She has worked with clients including Maybelline, L’Oreal, Intel, US Army and Johnson & Johnson, and her work has been recognized by Cannes, Midas and AME.

Prior to Publicis Kaplan Thaler, Erica Turner spent over 5 years as a senior art director at Gotham Inc, where she “launched global print, television, in-store, and digital campaigns for Maybelline New York Cosmetics, from concept to production.” In the past few years she has worked with clients including Softsheen-Carson,  Burger King, Samsung and the Boys and Girls Club.

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Team Detroit has released a new spot for Ford that riffs on (some might say parodies) the recent Cadillac “Poolside” commercial from Rogue promoting the myth that hard work makes America superior to other countries who take a month off in August and value quality of life over property, ending with a winking “N’est-ce pas?” aimed at that traditional target of misplaced American ire, France, the country with the best health care system in the world.

Ford’s spot focuses on Pashon Murray, founder of Detroit Dirt, “a compost company working to turn forgotten parcels of land in Detroit into urban farms that not only feed, but revitalize our community.” Murray spends time collecting organic waste from offices, factories, and even manure from the Detroit zoo, to turn into compost. Unlike the smug Neal McDonough in Cadillac’s spot, Murray works hard to try to make her city, and the world, a better place. Team Detroit matches the pacing and imitates the tone of Cadillac’s spot, but with a completely different message. While Rogue’s Cadillac spot attempted to appeal to the kind of self-important conservatives who typically wouldn’t be attracted to an electric vehicle in an attempt to tap into a new market, Team Detroit and Ford take the opposite approach here — appealing to the kinds of environmental evangelists historically drawn to fossil fuel alternatives. Stick around after the jump for a “Poolside” refresher. continued…

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Ah, fuck it, we’re honestly tired of the bullshit, so let’s go back to roots. And, of course, naysayers we have to keep this shit anonymous.  We’re just being respectful, people. Feel free free to draw your own math. We’ve been here a billion times. Thank you and welcome to the party, pal:

“As a [redcacted} ‘lifer’ I feel it my duty to report that [redacated] previously head of the central region and recently promoted to CEO USA has now lost the confidence and respect of us lowly employees, He presided over the disgaceful debacle with the agency chasing Motorola whilst still working for Samsung – corporate greed and ego all wrapped up in a utter diabolical impact for many of my collegues.And also he presided over the loss of our flagship client, Kellogg  who famously asked for [redacted] to never attend another meeting with them after disrespectfully eating and talking with his mouth full during a presentation.

Fact is [redacted] has no inter-personal skills, is absent/distant to most of us and he simply doesn’t support creativity = nor actually understand brands. those of us who haven’t yet been laid off due to his leadership are expecting him to be axed due the dramatic downturn under [redacted’s] watch = at least that is the word in the halls at [redacted].

 

Care to guess who?

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This weekend, Wing (once again: not that Wing) created a new campaign for the Havana Film Festival, taking place April 3-11 in New York.

Wing’s goal for the campaign was to “show that the films developed at the Havana Film Festival showcase authentic stories and characters — so much so that its storylines stick and resonate with audiences beyond the time spent in the theatre.” To accomplish, they created a pair of television spots in both 30 and 15 second formats, in addition to full-length versions on Havana Film Festival’s website. These spots attempt to show the staying power of the Havana Film Festival’s movies, showing a couple of individuals projecting stories from the films they saw onto people in their day to day life. For example, a hairdresser doles out sympathy (and extra highlights) for her customer, because, she says, “I know the nightmare you are living.”

The second spot, “Office,” gives a similar treatment to the work environment. The results are a bit over the top, as the premise spills perhaps a bit too far into the absurd. It appears the spots reference real films in the festival, though, leaving viewers to wonder how the story ends, which is a nice touch. Both versions of each TV spot will air in the tri-state area in both English and Spanish until the end of the festival on April 11th. You can watch the full-length version of “Beauty Parlor” above, and stick around for “Office,” along with credits, after the jump. continued…

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One/x has released a new stop-motion animation advertisement for Farm Sanctuary demonstrating the intelligence of pigs and telling people to go vegan.

All the characters in the spot were created with folded paper in an attempt to marry form and function, exemplifying the theme of “pigs going from being seen as one-dimensional beings—which makes it easier for people to justify their exploitation—to the emotionally and cognitively complex, multi-dimensional beings they truly are.” The spot shows a pig beating both a chimpanzee and young child at a video game while quoting university studies that found pigs excelled over chimps and three-year old children at video games involving a joystick. It concludes with the tagline (perhaps borrowed from great white shark Bruce’s fish eating mantra in Finding Nemo), “Pigs are friends, not food” before a “Go Vegan” message pops up.

While the spot cleverly demonstrates the intelligence of pigs, in a visually striking way, there’s not a lot to support the leap from “Pigs are smart” to “Go Vegan.” Plenty of other animals people eat really do seem to lack intelligence. As Werner Herzog said, “Look into the eyes of a chicken and you will see real stupidity. It is a kind of bottomless stupidity, a fiendish stupidity. They are the most horrifying, cannibalistic and nightmarish creatures in the world.” Still, if convincing people that pigs are intelligent creatures and not mindless bacon machines was the main intent, then One/x has done a good job here. Credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.