Oct 22

SpecialGuest Enlists Alex Sonnold to Climb ‘Heaven’ for Squarespace

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Agency SpecialGuest enlisted professional climber Alex Honnold to take on a route in Yosemite known as “Heaven,” in free solo fashion, meaning no rope or protective gear for an ad promoting Squarespace 7.

While Honnold is one of the world’s preeminent solo climbers, “Heaven” is no walk in the park, even for him. Before the ad was shot he’d only taken it on once without gear, and describes it as “the most severe route you’ll ever climb.” Since it also affords the best views in Yosemite, Honnold was happy to take on the challenge. A 30-second version of the spot debuted during the World Series last night, but we’ve included the full length version above.

The spot is part of a larger campaign promoting the launch of Squarespace 7 and Alex also helped inspire “Shift,” one of twelve new design templates in the latest version of Squarespace. As you may remember, he’s also not a stranger to advertising, having scaled the GS&P building this June for Stride Health. (more…)

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Mar 28

Digitas LBi SF Hires Co-Creator of ‘Concepting with Convicts’

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Ben PfutzenreuterDigitasLBi San Francisco has hired Ben Pfutzenreuter, who previously served as an intern and was co-creator of the popular “Concepting with Convicts” program, which utilized the Federal Bureau of Prison’s pen pal program to allow collaboration with inmates to create speculative ads. Ben created the program with fellow intern Pat Davis, with the goal of proving that “Great ideas can come from anywhere.” Inmates provided either copywriting or art direction for each ad; art directors Marcus Löf and Luis Gonzalez also collaborated on the project.

Pfutzenreuter began work this week as an associate copywriter. The Miami Ad School grad interned with Digitas LBi this past winter.

“We’re incredibly proud of the work that Ben and Pat have done independently with Concepting with Convicts, and we’re thrilled to have Ben join our San Francisco team,” said Dave Marsey, EVP/Managing Director, DigitasLBi San Francisco. “The spirit that good ideas can be born anywhere, is our philosophy here in San Francisco.”

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