Gary Theut Joins MUH-TAY-ZIK | HOF-FER as Associate Partner, Director of Account Management

MUH-TAY-ZIK | HOF-FER announced the appointment of Gary Theut as associate partner and director of account management, ending “an exhaustive search to find a qualified management candidate with an appropriately hard-to-pronounce last name.” He will be responsible for leading the account team alongside co-founders John Matejczyk, executive creative director, and Matt Hofherr, director of strategy.

Theut joins the integrated agency from Pereira & O’Dell, where he spent nearly seven years as vice president and director of account services, working with clients including Intel, LEGO, Airbnb, Beats by Dre and Corona. Prior to Pereira & O’Dell, Theut spent three years at AKQA San Francisco as a group account director., where his clients included McDonald’s, Bank of America, Sprite and Microsoft. Theut began his career at a series of traditional agencies, including JWT, The Martin Agency and Publicis Hal Riney before jumping to Lot21 Interactive in 2000.

“Gary has been on the inside of creating great campaigns for great clients at great agencies,” said Matejczyk. “And he’s a warm, personable dude. We’re fortunate that Gary has chosen to take this next step in his career, to guide the account management team at MUH-TAY-ZIK | HOF-FER and help shape the next generation of leadership here.”

MUH-TAY-ZIK | HOF-FER Shares ‘DubTales’ for Golden State Warriors

MUH-TAY-ZIK | HOF-FER has a new campaign for the Golden State Warriors entitled “DubTales.”

The Dubs is a nickname given to the club by fans, and the first installment in the “DubTales” campaign involves an obsessive fan/food truck owner talking up Stephen Curry. He boasts of Curry’s Herculean accomplishments such as, “the arc on his shot is so big, it fits two of each animal on Earth,” and “He makes it rain so much they’re asking him to end the California drought.” The campaign also invites fans to write their own “DubTales” to be featured on Golden State Warriors social channels, merchandise and even during games.

“In the last few years The Golden State Warriors have gone from a team that usually missed the playoffs to a contender with stars famous throughout the world,” said John Matejczyk, co-founder and executive creative director, MUH-TAY-ZIK | HOF-FER. “When you get that big, your highlights become the stuff of legend. #DubTales exaggerates and pushes those legends to incredible places.”

The campaign launched on October 13th to stoke excitement for the upcoming NBA season. New spots will continue to roll out throughout the season. (more…)

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MUH-TAY-ZIK | HOF-FER Shares ‘Mom and Dad, I Have Something to Tell You’

Full-service creative agency MUH-TAY-ZIK | HOF-FER have offered up a short video entitled “Mom and Dad, I Have Something to Tell You” for  unique recommerce site PreviouslyOwnedByAGayMan.com.

In the 1:20 spot, a young man comes out to his parents as a lover of unique and stylish home furnishings, something his parents have a little trouble understanding. The video, directed by MUH-TAY-ZIK | HOF-FER co-founder and executive creative director John Matejczyk, attempts to play off the brand’s identity as a place for ”anyone with impeccable taste (not just gay men, despite it’s name) to buy and sell beautiful items in an environment that virtually eliminates the hassle of using other online channels.”

“This was a great project to work on,” said Matejczyk. “When we were casting for the video, almost all asked if it was for real. We were able to reply that it is very real indeed. The concept of the company is just the right blend of being provocative and respectful. The video we’ve created honors that concept and builds on it with a tasteful edge.”

Stick around for credits after the jump. (more…)

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MUH·TAY·ZIK | HOF·FER Shares ‘Design Necessities’ for YDesign Group

MUH·TAY·ZIK | HOF·FER brings function back to form in a new print campaign for YDesign Group’s consumer brands, YLighting and YLiving. Entitled “Design Necessities,” the campaign aims to take the often-intimidating world of modern design off its pedestal by emphasizing the basic, practical roles it serves in our lives.

The ads manage to be matter-of-fact and humorous in tone by pointing out the obvious. “People sit,” reads the ad for YLiving featuring a chair (above), with other ads in the campaign following the same tone. It’s a no-nonsense approach that attempts to reach consumers bogged down with attempts at schtick and trendiness. The visual design of the ads is similarly simple and to the point, in a way that works to underscore the campaign’s message.

“As soon I saw the creative team’s ad ideas, they just felt right,” said John Matejczyk, co-founder and executive creative director at MUH·TAY·ZIK | HOF·FER. “Of course, we then had to go through the creative process of figuring out just why they felt so right. What it came down to is they capture the very essence of modern design, which is not about creating rarified, unreachable, untouchable heirlooms, but fully satisfying actual everyday needs. That’s why we called it ‘Design Necessities.’ We worked closely with YDesign Group to develop the ideas and keep them clean and simple, just like modern design should be.”

Stick around for a another image from the campaign, along with credits, after the jump. continued…

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Well, Gensler Seems Pretty Busy in the Agency World

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The demand is grand, it appears, in the agency world for architectural firm, Gensler, which has not only created Zimmerman 3.0 but developed the new space for San Francisco-based, annoyingly-named MUH-TAY-ZIK | HOF-FER. Since we know you love this so much, let us share with you a look or two at the new digs of MTZH (yeah, we’ll just go with that for now).

The agency recently moved into the to the 15th/16th floors of a 1920′s-built Sansome Street office building in SF’s financial district. In a statement, MTZH co-founder/ECD  John Matejczyk says, “At the outset, I told the Gensler team that our company’s color comes from our work and our people. Rather than designing a wacky creative space, we were more interested in a well-reasoned, buttoned-up space that would provide a pedestal for the adventuresome creative work we deliver to our clients. Gensler called our work ‘precise’ and felt the design of the space should reflect that. We ended up going with the simplest palette of black and white. Further, the scheme is black on black, or white on white.”

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There are no portraits of founders to be found ala Zimmerman, but we feel cozy staring and living large vicariously.

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Muh-Tay-Zik | Hof-fer Launches New Golden State Warriors Spot, ‘Fast Break’

San Francisco-based agency MUH-TAY-ZIK | HOF-FER just launched “Fast Break,” the third installment in their#WeAreWarriors campaign for the NBA’s Golden State Warriors, featuring real-life fans and Golden State Warriors players.

“Fast Break” features Warriors forward Harrison Barnes dunking over fan Romel Marquez of SEC 213, ROW 12 ((just barely, though, as dude almost took a crotch to the face). Everyone likes to see fans interact with their favorite players, imaging the excitement they must be feeling meeting one of their favorite athletes and getting a kind of vicarious thrill through that, and referring to the fans’ seat number is a nice touch. It makes the leap from the ad to the action on the court, while suggesting a connection between the team and its most devoted fans.

“Fast Break” follows on the heels of “Assist” and “A Little Help,” which kicked off the #WeAreWarriors campaign at the beginning of the season. “Ice Bath” will follow and conclude the campaign. Stick around for credits and “Assist,” starring Klay Thompson, after the jump. continued…

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Muhtayzik Hoffer Study Reveals Kids Have Self-Control If Promised Annie’s Mac and Cheese Pizza

If you could immediately eat a slice of pizza and a bowl of mac and cheese or wait 10 minutes for an entire mac and cheese pizza, would you have the discipline to hold out? Would you want to hold out? Personally, I’d choose the separate dishes, but the question is the basis for a new experimental video from Muhtayzik Hoffer for the Annie’s “Good and Good” campaign.

The behavioral study is a riff on the Stanford Unviersity Marshmallow experiment from the 1960s and 70s, where kids were offered one small reward immediately versus two rewards after a waiting period. The Annie’s study is actually an inverse of this, two rewards to one, but the sentiment still comes across. The kids are all cute, and a few of them can’t wait any longer to destroy the two comfort foods. Some of the other cute kids wait it out. We aren’t given specific data, but the video is a unique, intellectual advertisement. And for the followup study, Annie’s can always track the elevated cholesterol levels of kids who become obsessed with mac and cheese pizza. Credits after the jump.

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Muh-Tay-Zik Hof-fer Lets Fans Take the Court Against Golden State Warriors

#WeAreWarriors, the latest social and broadcast Golden State Warriors campaign from MUH·TAY·ZIK HOF·FER, shows what would happen if NBA fans got to take the court with their favorite team’s NBA players. The sentiment is spot-on, especially considering how fans like to use the first-person plural when talking about their teams, even though these fans are not paid to play basketball for a living. The Warriors have always been progressive with their social media and fan interaction – including last year’s promotional Social Media Night – and this is another way for the organization to connect on and off the court with fans.

The 30-second spot titled “A Little Help” shows one average Joe getting posted up by Warriors 7-foot Australian behemoth Andrew Bogut. Unfortunately, because of the height difference, the fan’s face keeps bouncing against Bogut’s butt. But like most crazy sports fans, he probably liked it. And he probably bragged about it to his friends. And deep down, his friends were probably jealous. There will be three additional #WeAreWarriors spots in the future, all of which are focused on the team’s fans. Here’s to hoping they will also include Warriors guard Kent Bazemore (seen here as the other guy offering a hand to help up the fallen fan). Bazemore is the NBA’s best and most-celebrated benchwarmer. You can see why here. Yes, a fan created a compilation video of Bazemore’s bench celebrations. That’s wonderful.

The ad is directed by MTZHF co-founder/ECD John Matejczyk and written by its ACD/CW, Josh Bogdan. Credits and some behind-the-scenes footage after the jump.

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MUH-TAY-ZIK I HOF-FER Busts Out the Black Humor for Do.com

There are some rare death jokes on display in “17 Minutes,” the new longform Do.com ad, almost an FX brand of humor, not something you’d normally associate with a to-do-list website. An old man in a nursing home rushes to set up a farewell party after an oblivious doctor tells him he has 17 minutes to live. The man uses the collaborative features on the website to contact his friends and get the necessary party paraphernalia  It’s edgy, mildly offensive, and pretty funny. There’s also a pregnancy joke that is way too good for a commercial. There were probably safer ways to get the Do.com message across to viewers, but we always appreciate creatives who take risks. Credits after the jump.

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