Oct 28

David&Goliath, LeBron Tout Kia as ‘Fit for a King’

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David&Goliath teamed up with NBA superstar LeBron James in its latest effort for Kia, which recently extended its contract as “official automotive partner of the NBA.”

In the spot, James emerges from the Kia’s new K900 luxury sedan at some type of glitzy red carpet event. The star struck valet stumbles over his words as LeBron tosses him the keys and says “Keep it close,” followed by the taglne “Fit for a King.” Entitled “Valet,” the ad is perfectly timed, breaking today on the opening day of the NBA season. It arrives as James rides a wave of publicity for his much-discusses return to Cleveland, which was celebrated in a recent Beats campaign. At any rate, the spot aims for a stylish simplicity, letting the ride — and LeBron’s endorsement of it — mostly speak for itself. (more…)

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Mar 28

Deutsch L.A., Ronald McDonald Love Taco Bell Breakfast

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Deutsch L.A. teamed up with production company Moxie Pictures for a new broadcast campaign promoting Taco Bell’s new breakfast menu, coming on the heels of the brand’s digital campaign from Digitas.

Directed by Errol Morris, with editing from Rock Paper Scissors, the spots collect a group of individuals all named Ronald McDonald to share their thoughts on the new Taco Bell breakfast items. The Ronald McDonalds saying they love Taco Bell approach is used across the three spots in the campaign, and necessitates a “These Ronald McDonalds are not affiliated with McDonald’s corporation and were individually selected as paid endorsers of Taco Bell Breakfast, but man, they sure did love it.” disclaimer. That’s pretty much the entire campaign, the Ronald McDonald idea, but it’s a clever one and doesn’t feel especially stretched over the course of the three 30-second spots. It probably doesn’t have all that much more life in it, though, so hopefully it’s just Deutsch’s launch idea. Stick around for the “Waffle Taco” spot and credits after the jump. continued…

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