Hasta La Creative!

Agency Walton Isaacson (rather than the brand’s usual agency, Team One) crafted a 30-second Super Bowl spot promoting the Lexus NX, entitled “Make Some Noise.”

The spot employs a Stomp-like approach, building a soundtrack from sounds made by the vehicle, such as a beep from the car unlocking, the sunroof opening and the sound of the engine revving. Highly stylized shots of the vehicle, interspersed with dancers, accompany the sounds until a voiceover announces, “Go beyond utility: introducing the Lexus first-ever NX Turbo and Hybrid from Lexus. Be seen. Be heard. Make some noise.”

“Make Some Noise” will run during the first half of the Super Bowl, making Lexus one of only a few automakers advertising during this year’s game, along with Toyota, Nissan and Mercedes-Benz. General Motors, Volkswagen and Lincoln will be conspicuously absent. Lexus last ran a Super Bowl ad in 2012, promoting the 2013 Lexus GS.

Credits:

Deutsch L.A. teamed up with production company Moxie Pictures for a new broadcast campaign promoting Taco Bell’s new breakfast menu, coming on the heels of the brand’s digital campaign from Digitas.

Directed by Errol Morris, with editing from Rock Paper Scissors, the spots collect a group of individuals all named Ronald McDonald to share their thoughts on the new Taco Bell breakfast items. The Ronald McDonalds saying they love Taco Bell approach is used across the three spots in the campaign, and necessitates a “These Ronald McDonalds are not affiliated with McDonald’s corporation and were individually selected as paid endorsers of Taco Bell Breakfast, but man, they sure did love it.” disclaimer. That’s pretty much the entire campaign, the Ronald McDonald idea, but it’s a clever one and doesn’t feel especially stretched over the course of the three 30-second spots. It probably doesn’t have all that much more life in it, though, so hopefully it’s just Deutsch’s launch idea. Stick around for the “Waffle Taco” spot and credits after the jump. continued…

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