POSSIBLE Appoints Daniel Chu as Global CCO

Creative agency POSSIBLE announced the appointment of Daniel Chu as global chief creative officer, based out of the agency’s Los Angeles office.

Chu arrives from Deutsch L.A., where he spent the last four years as executive vice president, executive creative director while working with clients including Taco Bell, Volkswagen, Sprint, Snapple and Target and leading the agency’s experiential department. Before joining Deutsch, he served as senior vice president, executive creative director for over two and a half years at Momentum Worldwide, co-leading the agency’s branded entertainment discipline and working with clients such as American Express, Microsoft and Verizon. Prior to that he spent nearly two years as an executive creative director PMK/HBH, which followed a year-long stint at R/GA as an associate creative director.

“I’m thrilled to have Daniel on-board. His ideas are dynamite and he’ll be a huge asset for us, helping to strengthen and align creative across the agency,” said POSSIBLE CEO Shane Atchison. “He has great form when it comes to landing new accounts and he proudly represented POSSIBLE at Cannes.  Daniel brings with him a wealth of experience virtually unparalleled in our industry.”

Deutsch L.A., Ronald McDonald Love Taco Bell Breakfast

Deutsch L.A. teamed up with production company Moxie Pictures for a new broadcast campaign promoting Taco Bell’s new breakfast menu, coming on the heels of the brand’s digital campaign from Digitas.

Directed by Errol Morris, with editing from Rock Paper Scissors, the spots collect a group of individuals all named Ronald McDonald to share their thoughts on the new Taco Bell breakfast items. The Ronald McDonalds saying they love Taco Bell approach is used across the three spots in the campaign, and necessitates a “These Ronald McDonalds are not affiliated with McDonald’s corporation and were individually selected as paid endorsers of Taco Bell Breakfast, but man, they sure did love it.” disclaimer. That’s pretty much the entire campaign, the Ronald McDonald idea, but it’s a clever one and doesn’t feel especially stretched over the course of the three 30-second spots. It probably doesn’t have all that much more life in it, though, so hopefully it’s just Deutsch’s launch idea. Stick around for the “Waffle Taco” spot and credits after the jump. continued…

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