Hasta La Creative!

72andSunny has just opened up 72andSunny New York, a 13,000 square foot office located on the top two floors of 30 Cooper Square in the East Village.

“We think we’re better for being part of the New York creative community—and we think we can make it a little better by being there,” said Chief Strategy Officer Matt Jarvis.

The agency also announced the hiring of Guillermo Vega, formerly executive creative director of Wieden+Kennedy São Paulo, as executive creative director of the New York office. Vega helped found W+K São Paulo, bringing it from a shop with three employees to one with over a hundred over the course four years, while winning clients such as Nike, Coca Cola, Levi’s, and Heineken. Prior to W+K, Vega spent over 13 years at Y&R, where he rose to regional creative director and oversaw Latin America from the Y&R headquarters in New York.

Vega will lead 72andSunny’s New York office along with managing director James Townsend, who will be relocating to New York from the Los Angeles office. While with 72andSunny in Los Angeles, Townsend worked with clients such as Samsung, ESPN, Truth and will continue to lead the Samsung brand from New York.

72andSunny’s New York staff currently consists of “40 designers, writers, strategists, social media planners, brand managers, and content production people” and they will initially focus on the Samsung and Smirnoff brands. (more…)

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Leo Burnett is unveiling McDonald’s “My Burger” campaign today, as the chain announces that five crowd-sourced burgers are being made available in the UK.

“My Burger” truly began back in May, with McDonald’s calling upon consumers to submit burger ideas through an online “burger builder” created by digital agency Razorfish. Entrants combined a beef patty with their choices from over 80 ingredients for toppings. The most popular burgers were then assessed by a panel including English rugby legend and Celebrity MasterChef winner Phil Vickery and McDonald’s Managing Director Mark Hawthorne, who chose the ultimate five winners. Leo Burnett’s documentary- style campaign introduces the winning burgers by way of some almost-winners who either went a step too far with their ingredients or, in one case, had the same ingredients as the winning burger but forgot to submit. The five winning burgers will each be featured on the menu for one week before the next winner is introduced. They include the “Big Uno,” “The Sweet Chili Fiesta,” “The Ultimate Supreme” “The McPizza Pepperoni Burger,” and “The Big Spicy Bacon.” The “Big Uno” launches today, and the promotion will end with “The Big Spicy Bacon Burger” from November 12-18. (more…)

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I used to collect beer cans as a kid. So, I know an iconic local beer brand when I see one. Old Style, Iron City, Olympia, Pearl, and Yuengling—with beers like these, who needs PBR? Now that we’ve established that, some ad news… After a competitive review, Minneapolis agency Colle+McVoy has been selected to oversee […]

The post Colle+McVoy Wins Grain Belt For The Agency And Minnesota appeared first on AdPulp.

RPA is debuting a new online series promoting the Honda Fit with “Brad, the Lyft Driver,” a hidden-camera style video starring Nick Thune as Brad, an (overly) accommodating Lyft driver.

The series, directed by Fred Savage (Modern Family, It’s Always Sunny in Philadelphia), shows Thune (in character as Brad) “maintaining a good vibe” while yelling obnoxiously out the window, rehearsing soap opera scenes with passengers, and creating creepy personalized mix tapes. While the antics can be amusing in small doses, the video stretches well past the three minute mark, overstaying its welcome a bit in the process.

As part of its “Fit For You” campaign, RPA is also teaming up with Vine stars Jordan Burt, KC James, Cody Johns and David Lopez for a series of Vine videos with each utilizing the Honda Fit in a video showcasing their individual style. (more…)

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72andSunny has unveiled a new campaign for Sonos’ wireless hi-fi system which playfully imagines what different genres of music would appear as visually.

Taking the notion that Sonos can transform your home literally, the spots each match musical genres with a distinct visual style. So, for example, in the ad set to “Nous Etions Deux” by La Femme, a home is taken over by pop art, starting with spots covering random appliances. In other spots the folk-pop of Sylvan Esso is rendered in claymation, the electronica of Mount Kimbie melts the walls and the croon of Isaac Hayes is paired to (what else?) liquid gold.

Music for the spots was curated by KCRW Music Director Jason Bentley prior to the shoot, informing the pacing, mood and feeling for filming. This approach seems to have payed off, as the music and visuals, created using a combination of practical and CG effects, combine seamlessly, as the sounds seem to transform the space. The homes pictured, “designed to represent people around the world in all kinds of living spaces” are also perfectly matched to the music and chosen form of visualization. Shot over the course of five days in Argentina, everything comes together for a series of ads that imaginatively illustrate the benefits of Sonos’ product and are a lot of fun to watch. (more…)

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Yesterday, the New Orleans Times-Picayune updated readers on the status of hometown agency Peter Mayer Advertising: the shop had to lay off 40 employees after losing the CenturyLink account.

No one at the agency would confirm the loss, but “sources” told the paper that the client in question was CenturyLink, or the largest telecom provider we’ve never heard of. Mayer helped launch the brand back in 2009, but the company began talking about a creative review way back in May 2013, with more sources telling Adweek that executives were “examining their creative account with a primary focus on digital marketing.” McKinney also reportedly continued “do[ing] some work for the combined company” after its merger, and Vendi of La Crosse, Wisconsin now references CenturyLink in the past tense.

Here’s the official statement from Mayer:

“In the lifespan of any agency, there are times when client needs generate significant growth and other times when the business contracts. Therefore, we are in the unfortunate position of having to rebalance our workforce to meet the needs of current clients. This is a painful thing to have to do. Our employees are the most talented, hardest-working and creative professionals in the industry.”

No word on CenturyLink’s future plans, but we expect their search for a new shop to become official soon. The last news of a new campaign from the company came in March 2013 with no agency information provided.

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Dutch agency Skipintro celebrates the relaunch of the famed Rijksmuseum in a new campaign that puts Dutch music center stage.

The campaign includes a 30-second broadcast version, and 60 and 90-second online versions, of an ad showcasing the Rijksmuseum as a place to appreciate all forms of Dutch culture. Instead of tacking on music at the end of the production process, director Mattias Schut brought creative production outfit The Ambassadors on board at the start of the process to compose a piece of music that was then performed by a group of Dutch musicians in the museum’s main public walkway as visitors appreciate the art of the Rijksmuseum and the music simultaneously.

“From a musical point of view, being involved from the start of the creative process enables you to lift the production in a way that would be impossible to create in such fine detail without having a close relationship with the director,” said Sebastiaan Roestenburg, founder and sound designer/composer, The Ambassadors. “It was vital to start by researching the required feel of the music, so that we could create something that would truly work as the starting point of the whole production.” (more…)

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BETC recently launched a new campaign for ibis hotels focusing on the chain’s communal spaces with a musically-themed broadcast spot.

In the spot, entitled “Room to Play,” a group enjoy spending time in one ibis’ communal spaces. Each move a guest makes elicits a specific sound, until the entire room is playing in unison to Caribou song “Crayon.” It’s a fun approach, a welcome departure from the typical fare in the category which helps ibis stand out.

“The musical execution dramatises ibis’ unique design and guest offering, proving that it’s a desirable destination for everyone – whether you’re a business traveller, couple on a city break or young family on holiday,” explains BETC London Creative Director Rosie Bardales.

The ad, which is being broadcast in both 30 and 60 second versions, debuted last Friday across Channel 4 owned and partner channels, and will also run during the new season of Homeland beginning on October 24th. “Room to Play” will be supported by in-hotel activations which use  “sound to bring a further surprising, interactive experience to hotel guests in ibis shared spaces.” (more…)

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In quick client news, we hear that Geometry Global, which recently appointed Jon “Not That One” Hamm (formerly of Momentum Worldwide) as its global CCO, will represent General Mills Shopper Marketing as part of WPP’s Shopper Marketing team.

Here’s the internal announcement:

We are pleased to announce General Mills as our newest client. Geometry Global will be part of the WPP Shopper Marketing team solution for General Mills named ShopperWorks.

ShopperWorks is a customized solution led by Geometry Global in partnership with Rockfish, Barrows, Bravo, and Kantar Retail. Together, the team will work to deliver Shopper Marketing solutions for General Mill’s brands in areas such as: retail and field activation, shopper insights, multicultural marketing, digital shopper, e-commerce and retail media.

You’ll note that quite a few agencies count themselves as members of that team, though WPP might want to update the page since JWTAction has been Geometry Global since June 2013.

In other Geometry news, the agency won a couple of awards for campaigns in Asia.

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180 Amsterdam puts Replay’s Hyperflex jeans to the test in a new online video demonstrating the elasticity of the brand’s newest offering.

In the ad, which stars Brazilian supermodel Alessandra Ambrosio and features FC Barcelona players (including Neymar), Ambrosio’s alter ego — Doctor Ambrosio — conducts a series of tests designed to highlight the Hyperflex’s elasticity. The pants are put through such “modern lifestyle tests” as twerking, playing soccer, hip hop dancing, and some more twerking for good measure, ending with the tagline “Stretch your limits.” The 90-second online spot is certainly on the goofy side, but it does demonstrate the Hyperflex’s stretching capacity well, and it has the star power to generate a lot of views. In addition to the online spot, the campaign also includes print and OOH components.

“Replay’s Hyperflex is a revolution in denim,” said Al Moseley, president and chief creative officer, 180 Amsterdam. “Our task was to stretch it to the limits. The tests we put it through were extraordinary. The outcome, as people will see, is truly remarkable.” (more…)

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