Hasta La Creative!

Earlier this month, Droga5 released the spot “Car Wash” as part of its “Get A Taste” campaign for Diet Coke. Now the agency is rolling out a new 30-second ad starring Taylor Swift and a whole lot of kittens.

In the spot, entitled “Kittens,” Swift is playing with a kitten when she takes a sip of Diet Coke and all of a sudden there are two kittens. She takes another sip and there’s an entire table full of kittens, and before the end of the spot the entire room is filled as the singer/songwriter is engulfed in a swarm of feline cuteness. “What if life tasted as good as Diet Coke?” says text at the end of the ad, before Swift works in a quick plug for her new album. Since everyone with a soul likes kittens, this one is sure to be a hit. Add in Swift’s star power, and a preview of a new track featured exclusively in the ad until the release of her new album on October 27th, and this is all but guaranteed millions of views.

The ad was launched online today and will make its broadcast debut this Friday. As part of the campaign, Diet Coke is also giving fans a chance to win “concert tickets and a flyaway trip for two to an upcoming performance through iHeartRadio.com, RyanSeacrest.com and other sites.” The brand is also sponsoring Swift’s co-host appearance on “On Air with Ryan Seacrest” on October 30th, the first time a celebrity co-hosts the entire program as well as the first time it is presented by a single brand. (more…)

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McCann, New York has a new campaign for Verizon FiOS, touting the brand’s “Speed Match” — matching download and upload speeds.

To do so, McCann set up an experiment slowing down an up escalator. When riders finally reached the top, a spokeswoman asks, “Shouldn’t up be as fast as down?” and then continues to make the point that the same should true of Internet connection speeds. It’s a pretty obvious visualization of the feature, and may help those who have trouble understanding tech issues appreciate FiOS’ “Speed Match” (even if they still don’t quite understand what they’re talking about). (more…)

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If you’ve already seen “Elysium,” “Kick-Ass 2,” or “2 Guns” and need to get a quick action fix, then you can always check out Verizon’s new thriller, “Catch Me If You Can.”  The plotting and scriptwriting is probably on par with regular films that fizz out in theaters, and this spot, which was created by mcgarrybowen, even has The Bourne Identity/Swingers/Mr. And Ms. Smith director Doug Liman behind the camera.

In the one-minute spot, an unnamed protagonist races to find his Droid phone after leaving it in a New York City cab. Making the stakes even higher, the cabbie drives like a typical cabbie, so the phone is sliding all over the place and smacking into windows. Luckily, Droid phones now have scratch-resistant glass. I don’t want to say anymore and spoil the ending, but as with most action movies, the hero gets the girl, or phone, or whatever object is the focus of the chase.

Credits after the jump.

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