Chandelier Creative, Old Navy Go Back to School Shopping with Amy Schumer

With August here, Chandelier Creative launched its back-to-school campaign for Old Navy.

Chandelier has previously worked with Amy Poehler and Julia Louis-Dreyfusand Amy Schumer is the latest female comedian representing the brand.  (Carrie Brownstein also appeared alongside her Portlandia co-star Fred Armisen in Chandelier’s holiday campaign for the brand.)

Schumer, who’s really raking in the ad money these days between this and her appearances in W+K’s Bud Light campaign with Seth Rogen, is “roped into spending the day” with her sister’s kids in the ad.

So she calls a kid named Thomas, who she calls frequently for some reason. He informs her “back-to-school is like our red carpet” and that she should go to Old Navy, which is “what we all wear,” for up to 60 percent off on clothes for the season.

On her way to the store, Schumer declares herself “the best aunt in the world.”

In addition to the full-length, 60-second digital version above, the ad will also appear on broadcast in 30 and 15-second versions sure to dampen the spirits of children on summer break. We’re told the spot also features “young influencers” with strong social media followings such as Thomas Barbusca, Laneya Grace, Skai Jackson and Hayden Summerall, but we have no idea who any of them are because we’re not 14 years old.

The spot follows a familiar formula, relying on its celebrity comedian’s presence and ending with a run to the store. That run is a bit more convincing than usual, as Schumer does a pretty good job selling the idea that she really wants to get those kids out of her apartment. 

Credits:
Client: Old Navy
Agency: Chandelier Creative
Creative Director: Lena Kuffner
Creative Director: Richard Christiansen
Executive Producer: Sara Fisher
Account Director: Eileen Eastburn

Producer: Gulshan Jaffery
Production Coordinator: Camilla Rothenberg
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producers: Mino Jarjoura, Dan Duffy
Line Producer: Dave Bernstein
Director of Photography: Dion Beebe

Editorial: Rock Paper Scissors
Editor: Christjan Jordan
Executive Producer: Helena Lee

Telecine: Color Collective
Colorist: Alex Bickel
Executive Producer: Claudia Guevara

Audio Post: Sonic Union
Mixer: Mike Marinelli

Finishing: MPC NY
Executive Producer: Camila De Biaggi
Finishing Producer: Brendan Kahn

Starworks Group Rocks the Vote with Lil Jon in ‘Turn Out for What’

Starworks Group enlisted the aid of Lil Jon, Whoopi Goldberg, Lena Dunham, Fred Armisen and a host of other celebrities for a Rock the Vote spot set to a reworking of Lil Jon’s “Turn Down for What” as “Turn Out for What.”

The spot opens with Lil Jon informing Goldberg that he’s turning out for the midterm elections. At the polling center he meets a big fan and runs into Lena Dunham, who won’t reveal Girls spoilers to the rapper, much to his dismay. Around the video’s midpoint, celebrities start mentioning the causes they are turning out to vote for over “Turn Out for What.” (Surprise: Lil Jon is turning out for marijuana legalization.) Say what you will about the ad’s over-the-top approach, but it’s certainly received its share of attention, racking up almost 600,00 YouTube views since being posted earlier in the week. (more…)

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Fred Armisen Hugs Bruce Willis for Honda, RPA

Since few would argue that the commercials were more interesting than the game last night, chances are you saw RPA’s “Hugfest” spot, featuring Bruce Willis and SNL-alum/Portlandia star Fred Armisen.

The simple, straightforward spot features Willis urging viewers to hug those around them that they care about — “the people that matter to you, matter to us” — as a way of emphasizing Honda’s commitment to safety. Armisen then appears and hugs Willis for the duration of the 60 second spot.

“Our simple, yet engaging, big-game spot is intended to highlight not only Honda’s deep concern for the safety of our customers, but the actual industry-leading crash test results that back up our commitment,” explained Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc.

The campaign extends beyond the big game spot, with a large social media component utilizing the hashtag #hugfest. During the Super Bowl, Honda posted “real-time video reactions from Willis about events such as penalties, fumbles and referee calls on the brand’s @Honda Twitter feed.” Immediately after the spot aired, Honda encouraged viewers to send virtual hugs (actually Willis hugging the camera) to loved ones who they couldn’t be near during the big game. Today, Honda is collecting hugs via Twitter by asking people “to send a picture or Vine of their hug with the hash tag #hugfest.” Bruce Willis will then respond with a “meme appraisal of the hug.” Additionally, Honda will have a homepage takeovers at MSN and ESPN, where a 30-second spot “How to Hug” video featuring Willis and Armisen will greet visitors to the sites. You can view “How to Hug,” along with credits after the jump. continued…

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