Hasta La Creative!

Coca-Cola is looking for a new creative agency to work on its Diet Coke brand, AdAge reports.

“Several months ago, Diet Coke and Droga5 decided to part ways, and we wish each other continued success,” a Coke spokeswoman told the publication in a statement. “The brand will update its agency roster in the future. In the meantime, the Diet Coke ‘Get A Taste’ ad campaign continues to run in broadcast.”

That campaigned launched back in 2014 and includes a spot featuring Taylor Swift and a swarm of kittens.

While Coca-Cola is utilizing a one-brand strategy internationally, with ads typically featuring more than one Coke brand, it will continue to advertise Diet Coke separately in the U.S., according to a statement Rafael Acevedo, group director for Diet Coke, Coca-Cola North America made to AdAge earlier this year.  “You will continue to see future executions that will be completely based on Diet Coke by itself and communicating its own personality and really connecting with the loyal consumer base that it has,” he said at the time.

According to Kantar Media, Coca-Cola spent around $21.7 million on measured media for the Diet brand in the first six months of the year and $47.1 million in 2015.

The news comes just as we’re learning about Droga5’s newest client, The New York Times. Back in August, the agency picked up creative duties on A-B InBev’s Best Damn alcopop brand, resigning Strongbow and Newcastle in the process, as well as on unnamed future projects for Mondelez’s Trident gum brand earlier that month.

Earlier this month, Droga5 released the spot “Car Wash” as part of its “Get A Taste” campaign for Diet Coke. Now the agency is rolling out a new 30-second ad starring Taylor Swift and a whole lot of kittens.

In the spot, entitled “Kittens,” Swift is playing with a kitten when she takes a sip of Diet Coke and all of a sudden there are two kittens. She takes another sip and there’s an entire table full of kittens, and before the end of the spot the entire room is filled as the singer/songwriter is engulfed in a swarm of feline cuteness. “What if life tasted as good as Diet Coke?” says text at the end of the ad, before Swift works in a quick plug for her new album. Since everyone with a soul likes kittens, this one is sure to be a hit. Add in Swift’s star power, and a preview of a new track featured exclusively in the ad until the release of her new album on October 27th, and this is all but guaranteed millions of views.

The ad was launched online today and will make its broadcast debut this Friday. As part of the campaign, Diet Coke is also giving fans a chance to win “concert tickets and a flyaway trip for two to an upcoming performance through iHeartRadio.com, RyanSeacrest.com and other sites.” The brand is also sponsoring Swift’s co-host appearance on “On Air with Ryan Seacrest” on October 30th, the first time a celebrity co-hosts the entire program as well as the first time it is presented by a single brand. (more…)

New Career Opportunities Daily: The best jobs in media.

Hi, tween girls who may have body-image issues and also like listening to Taylor Swift. Diet Coke is launching a new, limited-edition "Sleek Can." It's thinner and more glamorous than those plain old cans, and naturally, it's covered all over in Taylor Swift's autograph. It also features a quote, in script, which reads, "If you're lucky enough to be different, don't ever change." Except it's Diet Coke, so the whole point is kind of to change, to drink Diet Coke and become slim and shiny, like Swift. Way more so than if you drank from Diet Pepsi's "Skinny Can" from Fashion Week a couple of years back. Sure, this isn't the first time Diet Coke has sold a "Sleek Can," but this one is way better and more totally duplicitous. Plus, it goes perfectly with the brand's slim vending machines.

There is something about Taylor Swift that makes fans buy the tickets and it is not only her singing voice. With her gorgeous looks, it is not really surprising to note why she was able to pack in the Staples Center in Los Angeles on May 22 for an upcoming concert. It took only 2 minutes for the tickets to be sold out!

Taylor will be at the Staples Center this Sunday night, performing live on the 51st Annual Grammy Awards. This will mark the debut television performance of Taylor’s song “Fifteen” from her Fearless CD. Miley Cyrus is joining Taylor for a special duet version.

(Source) Press