Hasta La Creative!

The Barn at BBH, “a training program for emerging advertising talents” has a new social campaign hijacking popular dating app Tinder for Social Tees Animal Rescue, a non-profit animal charity that rescues animals from kill shelters and “provides them with a safe haven and veterinary care until they are placed in a proper home.”

Social Tees Animal Rescue and The Barn at BBH hope that some of the 10 million users browsing through Tinder daily looking for love will love fall in love with their dogs’ profiles instead and bring one home for adoption. Since some Tinder users are not into the whole commitment thing, BBH has set up “the option to foster an animal for two weeks or to adopt for good.” It’s a cute idea, and it has already proven successful.

The Barn at BBH began populating Tinder with animal adoption profiles on July 31st and received over 1,500 matches in the first 24 hours. The goal of the campaign is to raise awareness about pet adoption and the 7.6 million dogs sent to animal shelters yearly in the U.S., in addition to finding individual homes for the pets involved. Check out the video above for a better look at the campaign, and stick around for credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

BWM, Melbourne tapped Arnold Schwarzenegger in their latest campaign for Realestate.com.au.

In the spot, Arnold decides to move back to Austria, mistaking Australia’s .au for his birth country. His assistant tries to inform him of his error, but Arnold is too excited over the possibilities he’s found on the site and tells his assistant to book him some inspections while leaving the filming of his current movie to his “double.” While its humor doesn’t quite hit its mark, it’s refreshing to see Arnold still willing to play on his persona, and make himself seem ridiculous in the process. And Arnold’s star power should certainly get people’s attention. Stick around for credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

RPA has launched a new integrated campaign for Honda highlighting the brand’s summer clearance event and attempting to spread summer cheer, under the face-palm worthy title “Summer Cheerance.”

To be fair, “Summer Cheerance” is at least memorable, however irksome the title may be. The campaign includes broadcast spots, print, digital, radio, “an abundance of smile-inducing videos, memes, GIFs and visual jokes via social media” and special events from August 4th until August 8th to promote the Honda Summer Clearance event. As part of the campaign, Honda will donate $100,000 to the Pediatric Brain Tumor Foundation.

“Summer Cheerance” launched today with an introduction video (featured above), as well as a series of short videos designed to be shared on social media to spread summer cheer. For example, one video shows a pig swatting its tail for six seconds, followed by the message “We hope this video added some cheer to your day” and promotes Honda’s event with the #Cheerance hashtag. Other videos include dancing dolphins, an exhausted puppy and an “Epic Gopher.” Additionally, the brand has teamed up with YouTube star Andrew Hales, who will promote the brand with two videos on his YouTube channel. Stick around for a few examples, along with credits, after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

TBWA/Media Arts Lab has a new spot for Apple’s iPhone 5S entitled “Dreams.”

Set to the made-for-a-television-commercial strum of Jennifer O’Connor’s “When I Grow Up,” the spot celebrates everyday heroes like firemen, doctors, veterinarians, environmental scientists and artists. The choice of music, pacing and editing make the spot feel like a spiritual successor of sorts to the recent “Parenthood” successful spot. Like that ad, “Dreams” shows its subjects using the iPhone 5S in a variety of ways as a tool to do their job better. It’s nothing ground breaking, but it communicates its message well while showing a variety of the smart phone’s capabilities. Coming off the recent spot “Stickers” and the aforementioned “Parenthood,” “Dreams” sees TBWA/Media Arts Lab on something of a creative roll following the announcement in June that Apple would take more ads in-house.

New Career Opportunities Daily: The best jobs in media.

If you like watching bad karaoke, you’re going to love Saatchi & Saatchi Europe’s newest spot for the Toyota Yaris Hybrid.

The agency turned Prague into a playlist by replacing street signs with the names of songs (much to the chagrin of local cabbies) and connecting the car’s stereo to the GPS so that the song changed every time the driver changed streets. In this way, drivers could select the song by altering their route. Supposedly the “best performers” were chosen to appear in the television spot, which airs in Poland, UK, Czech Republic, Sweden, France, Hungary, Italy, Denmark, Germany and Spain, but we think you’ll agree “most entertaining” is a more accurate description.

So what does karaoke have to do with the Toyota Yaris Hybrid? (more…)

New Career Opportunities Daily: The best jobs in media.

For the latest in the brand’s “Learning Meets Doing,” Y&R New York teamed up with Über Content and director Adam Gunser to create a mockumentary celebrating “5 Second Filmmaker” Marty Goldberg.

Goldberg is the (fictional) king of the the 5-second film, taking home the “Cinco” award year after year and employing “The Goldberg Method” while grooming his assistant and protege. Seemingly targeting the growing popularity of the short-format Vine, the mockumentary mostly seems to be trying too hard and its humor never really hits it mark and struggles to find a cohesive tone. Most of the time, the spot seems to be mocking Goldberg, but elsewhere seems to celebrate his working methods showcasing Dell technology. Also worth noting is that the brevity-mocking video feels long at 2:15. Goldberg could have done it in five seconds. Stick around for credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

Saatchi & Saatchi, Sydney has a new campaign for Toyota, entitled “Bad in Dad,” featuring one dad’s “bad” antics, attributed to his new Camry RZ.

Set to George Thorogood‘s ubiquitous “Bad to the Bone,” the dad is pictured using his leaf blower to blow leaves onto the neighbors yard (kind of funny), spraying his wife with a hose (cute) and embarrassing his son with the locked door trick as he picks him up from soccer practice (just plain cruel). The narrator at the end of the 45-second spot asserts that the new Camry will “bring out the bad in dad,” making the positioning of the vehicle as the motivator behind dad’s behavior explicit. While he may occasionally step over the line, the dad’s antics are mostly presented as the kind of things most of us think about doing, don’t, and then wish we had, which fits with the vehicle’s presentation as a sort of liberator. Stick around for credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

Droga5 takes Under Armour in a different direction with a new campaign called “I Will What I Want” aimed at women, starring Misty Copeland, a soloist with the American Ballet Theatre.

The spot opens with a young girl reading a rejection letter from a ballet academy over a sparse piano track as we see Copeland, poised on her taut ankles in a practice room. “…You lack the right feet, Achilles tendons, turnout, torso length and bust,” reads the girl. “You have the wrong body for ballet. And at 13, you are too old to be considered.” At this point, the soundtrack is set in motion and Copeland springs to life, twirling and gliding across the stage decked out in Under Armour. It is not until the conclusion of the 60-second spot that Copeland’s identity is revealed, her ultimate triumph over adversity implied.

Copeland, who is only the third African American soloist in the history of the American Ballet Theatre, told The New York Times “she never received a rejection letter that so starkly enumerated the reasons she was ill suited to be a ballet dancer,” but that “it accurately encapsulated the resistance she had faced throughout her career,” told from the time she was an adolescent that she had “the wrong body type” for ballet.

We see a lot of ads aim to be inspirational, but seldom do they succeed like “I Will What I Want,” which, unlike most spots with similar ambitions, doesn’t come across as forced or hokey. Coming from Under Armour, it’s an unexpected and refreshing new direction. Along with the broadcast spot, the campaign also includes digital and outdoor components, featuring Olympic skier Lindsey Vonn, tennis player Sloane Stephens and soccer player Kelley O’Hara in addition to Copeland. Stick around for credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

TBWA Toronto has a new spot for Nissan Sentra that explores fears of filling up, horror movie style.

The 60-second “Gas Station” opens on a man arriving at a creepy, dimly-lit gas station. Soon the station comes to life, as the man is relentlessly attacked by the gas pumps, which also do a number on his car. Eventually, another man, driving a Nissan Sentra, comes to the rescue, beckoning him to hop in. This is followed by the message, “Don’t Fear Filling Up,” and boast of the Sentra’s “Better combined fuel economy than Civic.” In a spot that spends so much time on a ridiculous fuel-fearing message, you’d think they’d focus a little more than a quick flash of text on the Sentra’s fuel economy, but instead most of the 60 seconds are spent on building up unconvincing horror atmosphere. Stick around for credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

Leo Burnett gets emotional for Ronald McDonald House Charities with their new spot, “Dad’s Voice.”

The 60-second ad highlights the emotional impact of the charity providing home-to-home accommodation for families with a child in the hospital. “It’s only a voice, everyone has one,” a narrator intones at the opening of the spot. “But this, this is dad’s voice. Dad’s voice is, well, dad’s.” Going on to list some of the voice’s idiosyncrasies, the spot concludes, “Dad’s voice is the sound of home, even when they’re not at home.”

It’s a pretty straightforward approach, but it makes a real emotional impact, delivering on a relevant insight for the charity. It helps that the approach is tender without being cloying, choosing not to oversell the drama of the situation but rather sticking to what viewers can relate to. Stick around for credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.