Apr
01
Publicis Media Wins LinkedIn’s Global Media Account, Replacing Dentsu
Posted in: UncategorizedPublicis Media has won LinkedIn’s global media account, replacing Dentsu following a closed review.
Apr
01
AKQA Co-founder Tom Bedecarré Has Died
Posted in: UncategorizedTom Bedecarré, co-founder and former chairman of AKQA, has died at age 70.
Apr
01
EXCLUSIVE: Horizon Wins Spectrum’s $450 Million Media Account
Posted in: UncategorizedThe result ends a months-long review that kicked off in the fall.
Apr
01
EXCLUSIVE: Omnicom Clients Can Get $200K Value Boost for Advertising on X, Leaked Docs Show
Posted in: UncategorizedOmnicom is offering ad agencies a variety of financial incentives for buying inventory on X, leaked documents reveal.
Mar
21
Starbucks and Anomaly Combine To Brew Something Good
Posted in: UncategorizedStarbucks and its new advertising agency Anomaly, are making interesting new product- and café-focused commercials. The cinematic spots feature soundtracks by AC/DC, The Ting Ting, and Willie Nelson. And smart copy. It starts in darkness. In countless neighborhoods before sunrise. And then suddenly, out of the darkness, energy. According to Marketing Dive, Starbucks executives including […]
The post Starbucks and Anomaly Combine To Brew Something Good appeared first on Adpulp.
Mar
17
Marketers Need to Rethink the Role of Digital in Campaigns
Posted in: UncategorizedWhat if it was never going to last? More than three decades have passed since the first banner ad appeared on a website. Digital wasn’t just a new frontier, it was a place that experienced stratospheric year-over-year growth–and the unspoken expectation was that growth would continue forever. That expectation makes sense when you consider how…
Mar
15
Read Madwell CEO Chris Sojka’s Statement About the Agency’s Financial Status
Posted in: UncategorizedIndependent creative agency Madwell, which employs over 100 staffers in New York and Denver, is facing mounting pressure as employees report delayed paychecks, missed vendor payments, a culture of fear akin to “a dictatorship,” and increasingly aggressive messages from leadership in response to voicing their concerns. CEO Chris Sojka has attributed ongoing financial struggles to…
Mar
14
‘You Threw Gasoline on the Fire’: Madwell CEO Lashes Out at Unpaid Employees
Posted in: UncategorizedThe CEO of Brooklyn-based creative shop Madwell, Christopher Sojka, is lashing out against distressed employees–according to internal communications obtained by ADWEEK–for pushing back against the agency’s in-office policies after not being paid in time, and for speaking to the press about the company’s financial woes. The indie shop, which has serviced major brands including Verizon…
Mar
14
Publicis Nabs Coca-Cola U.S. Media Business From WPP
Posted in: UncategorizedPublicis Groupe has snagged The Coca-Cola Company’s U.S. media and data business from incumbent WPP, two sources with knowledge of the matter told ADWEEK. The result came after the beverage company held a competitive closed door review with both holding companies, which ADWEEK reported on last week. It means a crucial piece of The Coca-Cola…
Mar
12
Quality Experience to Cease Operations After Founder Ari Weiss’ Death
Posted in: UncategorizedIndependent agency Quality Experience will no longer be operational after founder Ari Weiss’ death last month, its founders confirmed. Weiss launched Quality Experience in January 2024 with partners Colleen Leddy (chief strategy officer), Cristina Reina (chief creative officer), and Dan Gonda (chief executive officer). He served as founder and creative chairman. “Following the profound loss…
Mar
11
Gale’s Audience-First Approach Wins ADWEEK’s US Media Agency of the Year
Posted in: UncategorizedAccording to global CEO Andrew Noel, Gale is setting the standard for modern marketing by blending “the strategic prowess of consultancies with the creative excellence of agencies.” Since its founding in 2014, the agency has grown from seven employees to more than 750, offering full-service capabilities across creative, digital, public relations, data, and technology. It…
Mar
11
Scale by Zambezi Defies the Odds to Win ADWEEK’s Breakthrough Media Agency of the Year
Posted in: UncategorizedThe odds seemed stacked against Scale by Zambezi, the media agency under creative shop Zambezi, at the start of 2024. After a few projects had ended and certain clients reduced budgets, Scale faced a 26% drop in revenue compared to 2023. But business turned around, and over the course of the year, Scale was able…
Mar
08
Coca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review
Posted in: UncategorizedThe Coca-Cola company has selected incumbent WPP and Publicis Groupe as finalists in a closed door review of its U.S. media business, a source with knowledge of the situation confirmed to ADWEEK. WPP has held the account since 2021, when it won The Coca-Cola Company’s global business and launched a bespoke team called OpenX to…
Mar
05
OMD Taps Publicis Execs As Chief Investment Officer Kelly Metz Exits
Posted in: UncategorizedOmnicom Media Group (OMG) agency OMD has announced two new additions to its C-suite: Dan Rolli as chief investment officer (CIO) and Kim Einan as chief strategy officer (CSO). Both execs join from long tenures at Publicis Group, where Rolli most recently served as evp and head of partnerships at Zenith and Einan previously held…
Mar
04
Cracker Barrel Shakes Up Agency Roster Amid Brand Refresh
Posted in: UncategorizedCracker Barrel Old Country Store named three new agencies of record on Monday: Blue Engine, Prophet, and Viral Nation. Communications firm Blue Engine will be Cracker Barrel’s AOR for public relations, experiential marketing, and partnerships. Prophet will work on Cracker Barrel’s brand marketing efforts, such as brand communication, restaurant redesigns, brand marketing campaigns, and a…
Mar
03
Electronic Arts Selects GroupM as Media AOR
Posted in: UncategorizedElectronic Arts (EA) has selected GroupM as its media agency of record (AOR). The media buying network replaces its subsidiary agency T&Pm, as EA looks to revamp its global media buying approach. EA did not disclose the size of its account in billings, however, COMvergence estimates its total media spend at $120 million. The review…
Mar
03
IPG Sells R/GA to Private Equity Firm and Agency Leaders
Posted in: UncategorizedInterpublic Group (IPG) has sold R/GA to a group led by private equity firm Truelink Capital and the agency’s global leaders. Los Angeles-based Truelink will own a majority stake in R/GA. R/GA’s management, including global CEO Robin Forbes and chair and global chief creative officer Tiffany Rolfe, will also take a stake in the business….
Feb
28
AI and Election Power 7% Net Revenue Boost for Stagwell in 2024
Posted in: UncategorizedBuoyed by AI investments, an “aggressive” M&A strategy, increased spending from Big Tech clients, and the U.S. election, Stagwell grew its net revenues by 7% year-on-year. The numbers $2.3 billion: Stagwell’s net revenue for 2024, up 7% from 2023. $630 million: The group’s Q4 net revenue, up 14% versus the prior year period. 8%: Net…
Feb
20
WPP Veteran Lindsay Pattison Exits
Posted in: UncategorizedLongtime WPP executive Lindsay Pattison is leaving the business, ADWEEK has learned. Per an all-staff memo sent by WPP CEO Mark Read, seen by ADWEEK, Pattison will leave at the end of May after 16 years with the business. She will help recruit her successor in the interim. Her next move has not yet been…
Feb
19
Colle McVoy Named Media AOR for Bob Evans Farms
Posted in: UncategorizedBob Evans Farms has hired Colle McVoy as its first media agency of record. The appointment covers the Bob Evans namesake brands, as well as Egg Beaters, Owens Sausage, and Simply Potatoes. The manufacturer of quick-to-table, farm-inspired food said the competitive pitch process kicked off last July and was led by its internal marketing procurement…
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.