Une nouvelle série d’affiches print dans le cadre de la campagne Decathlon. Un travail réussi de l’agence Young & Rubicam sur des photographies de Louis Decamps et une retouche du studio Chic Paris. Plus d’images dans la suite.
En grande taille : Football – Judo
Recently, I watched “ 100 greatest hits of YouTube in 4 minutes,” and afterward, I immediately had three thoughts: 1) Hmm, I hadn’t seen all of those, so maybe I’m not as interweb-urbane as I thought I was; 2) How is it possible that people have watched drivel like a baby biting a toddler’s finger 60 million times? and 3) what can I infer from this swab from pop culture’s cheek as I continue perpetrating advertising? After a few viewings, I came up with seven ideas:
1. Slapstick never gets old. The Three Stooges were doing it since the beginning of Hollywood, but bike crashes, faceplants, jumps, and asking if things will blend, it’s still a great way to get attention. But once you have those eyeballs, you better be selling something relevant, like health care, stunt bike instruction, or table-dancing classes so Scarlet doesn’t take another tumble. We’ve all felt ripped off by the ad that ensnared us with shtick, then slapped us with the shill.
2. Sometimes cheezy is the right ingredient. How many years has Rick Astley been sneaking up on us unawares? Not to mention Snuggies, the late Billy Mays, and other so-wrong-it’s right singers and pitchmen? I’m not saying you have to like it. I’m just saying millions of us can’t help watching it.
3. Pet tricks rule. Sleepwalking dogs, curious cats, loving lions, dramatic chipmunks–whether we’re pet people or not, we love watching furry, fanged, and feathered escapades. eTrade’s chimps Super Bowl spot from a few years back, and the more recent Cadbury Gorilla show how effective a well-placed primate can be.
4. Kids are funny. Novocained out, biting fingers, delivering oddly self-aware monologues to the camera, or, of course, saying bad words. It’s an old device in the persuasion business, but tens of millions of views don’t lie: out of the mouths of babes can come the meme that sweeps the nation.
5. We may not like dancing, but we sure like watching others do it. Suave or stupid, sexy or stumbling, krumpers to presidents, we can’t take our eyes off of folks busting a move. A lot of great ads, like Levi’s “crazy legs” and the Nike soccer and basketball “freestyle” spots, brought this same basic idea to life with impeccable production values.
6. We want to get bowled over by greatness. Paul Potts and Susan Boyle from Britain’s “Got Talent” stand out as recent titans of YouTube, but in a world where many of us don’t do anything more unusual than maxing out on the bench press or keeping kids from killing each other in the back of the car, encounters with the exceptional still stop us in our tracks.
7. Even if you hate pop music, you better keep up with it. If checked YouTube’s most popular yourself, you’ll know that this isn’t really them, it’s “YouTube’s top 100, not including music videos.” If this clip were re-cut to reflect reality, it would sound more like a mish-mash of pop and hip-hop from the last five years; 36 out of the top 50 are professional music videos (I wouldn’t count OK GO), and Michael Jackson is the exception in a crowd of flavor-of-the-month entertainers.
Now if you’ll excuse me, I need to get back to the Miley Cyrus/Avril/Jonas Brothers playlist I’ve got on repeat for inspiration.
Une belle campagne pour la compagnie de transports et de stockage Pak-n-Stor. Une baseline simple “We deliver. You pack. We store” et une idée de l’agence canadienne TAXI Calgary. Le tout sur une direction artistique très réussie de Kelsey Horne. D’autres visuels dans la suite.
Un message clair et une exécution simple mais efficace, pour cette publicité de la marque DHL. Une baseline percutante : “If there’s an address, we’ll find it” de la part de l’école AAA School of Advertising à Johannesburg. Plus d’images dans la suite.
Smiling is the universal sign of wellbeing so see what you can do to make yourself and those around you smile everyday. For World Mental Health Day on Saturday 10th October, the BBC is urging the nation to smile its way to better mental health. What makes you smile? Tell us at http://www.bbc.co.uk/headroom or catch […]
Une publicité dirigée par le réalisateur Niko Tziopanos, et produite par Troublemakers et Weareflink. Tout simplement baptisée “Ink” dans un format de 60 secondes, elle est destinée au célèbre groupe de chaînes de télévision : Central China CCTV.
Une direction artistique de Wu Hao. Bande son : Supreme Music.
Une magnifique publicité de 60 secondes pour le lancement de l’édition turque du New York Times : Sabah. Une idée de l’agence Leo Burnett, dirigé par Quba Michalski autour de la ville de New York en typographie. Un travail sous 3D Studio Max, After Effects et Photoshop.
Belle campagne de la marque Mentos imaginée par l’agence brésilienne Neogama/BBH, sur des illustrations de Platinum. Le concept d’un monde avec plusieurs scènes se croisant sur chacun des cotés. Une baseline explicite : “More sides, more fun” et un visuel à découvrir dans la suite.
Voir en grande taille.
Une belle campagne de prévention par la marque d’alcool J&B autour du concept “Start a party”. Un mini-site dédié et plusieurs affiches sous forme de situations de soirées. Une réalisation de l’agence KK Outlet UK qui permet de sensibiliser les jeunes. Plus d’images dans la suite.
I have been applying to various agencies, consulting firms, digital design houses, and the like, and one of the so-called Human Resources’ policies has moved on my “corporate irritation scale” from irk’d off to pissed off. For the sake of this writing, I include only the personnel departments at advertising, marketing, online agencies, vendors, and companies as the places I’ve been focusing upon.
When did it become standard for HR Departments to determine they need not respond to applicants? Doesn’t this seem a bit counterproductive, especially at a time when companies are refocusing their entire efforts on personalizing relationships, speaking to their audiences on a one-to-one basis?
During the past year, many professionals have been let go, from C-level executives on down. Thus, there’s been a glut of qualified pros searching. As a professional, when I fill out an application and submit my résumé (usually using Taleo or some other third-party vendor), a cover letter, and samples in a nice package, it’s indicative I either know your company well and am an “enthusiast,” or I’ve researched it enough to realize there’s strong potential for both parties to match on various levels, creating a win-win situation.
Thus, I submit what’s required when I apply at XYZ. Not two seconds later, I receive an e-mail stating that after review, if my qualifications are a match, I may hear from someone. Otherwise, due to the volume of applicants, I will not hear another word. First off, this is not only rude, but belittling. I have 11 years experience, and if I qualify, you may contact me? I cut my chops. I have respected your requests, filled out your paper in addition to submitting my own, and you “may” get back to me? It’s at this point I regret applying, job or no job.
A week passes.
I call the office switchboard. I’m dumped into the HR general voicemail. No once calls back. Knowing I already have no contacts within the organization, I try to figure out if there is another way to get past the wall of silence. I begin to dial the main number with a ploy to speak to the Marketing VP I just looked up on LinkedIn.
While waiting, I wonder what’s transpired. Is the job closed? How many applicants applied? Are they still accepting applications? Was my résumé submitted correctly? Was there something that screamed out I was wrong for the position? Did I make it to the final first cut, only to be weeded out due to my salary requirements?
I leave a voicemail for the VP. After a couple weeks without contact, I make a note on my spreadsheet that no one ever responded and move on to another opportunity.
Social media
Surprisingly, I see a lot of HR people using social media, especially on LinkedIn, Twitter, and blogs. To me, this states that HR departments are versed in basic social-media tenets:
- Listen.
- Ask questions.
- Listen some more.
- Initiate on-to-one communication.
HR departments use social media to recruit. Why then is it so difficult to get anyone to respond? Why do I have to call the VP of Marketing to get a response, knowing at this point my job hopes have just been shot down?
HR peeps I know say it’s due to the massive amount of résumés they receive, and they’re too busy.I have to say this is a cop out.
Everyone is busy, everyone does more with less, and times are tense. However, most people at a business (with one exception) cannot risk ignoring anyone who contacts them, especially in an industry as fickle as this one.
As HR is capable of using social media for recruiting, then why not use social media to keep job posts updated?
It’s efficient, simple, and effective. Set up a blog page with job updates. Send out Twitter updates that a position’s been filled. Write a Facebook App that will cross-reference a job number with a status update. Have a prerecorded job line that applicants can call to learn of any updates.
Problem Solved.
Jeff Louis: Media Planner, Brand Project Manager, blogger, and aspiring writer. Please leave a comment or follow him on Twitter. As always, thanks for reading.
What was all over the advertising headlines last week seems to be a ploy to increasing Web site traffic. On September 21st, Togo’s announced their new campaign launch, “Pastrami Money-Back Guarantee.” It stipulated that if you try the new sandwich during its promotional month (9/23-10/20) and you don’t feel it is better than the “other guys,” you’ll get a full refund. Who wouldn’t go for that? Don’t we wish all food establishments offered this service?
What’s the price for requesting a refund, though? Let’s say, for example, the pastrami sandwich was indeed worse than the “other guys.” What then? According to the refund rules, the requirements to receive a refund seem to be more cost-per-effort than merely swallowing the five or so bucks and moving on with your life.
Refund Process:
NOTE:
*Properly submitted and eligible claim entries will receive a check in the amount of the purchase price of a Regular #9 Hot Pastrami Sandwich from the original Togo’s receipt submitted (tax not included). Large and family-size purchases will receive the suggested retail price of the Regular #9 Hot Pastrami Sandwich. The suggested retail price for a Regular #9 Hot Pastrami Sandwich is $5.59 (tax not included).
Are they serious? Why don’t they require getting the redemption letter notarized? I’ll just skip the sandwich altogether, thanks. Just writing the steps above made me hungry for Jimmy John’s anyway. Nobody loves pastrami this much — nobody!
If Togo’s wants people to go to their site, then offer a better incentive, not a 1980’s rebate procedure. It’s almost as if Togo’s just crawled out of a bomb shelter and decided to increase sales. In this age of ADD Tweeting, are they really expecting successful product promotion? Sorry, Togo’s, if you can’t get with the zero’s, get back in your shelter.
Rena Prizant is a Copywriter, Ad Creative, SEO Gal, and mammal in the Chicago area. Visit www.RenaPrizant.com or @WriteLeft.
Advertising Agency: T.A.G., USA
Executive Creative Directors: Scott Duchon, John Patroulis
Art Director: Aramis Israel
Copywriter: Rick Herrera
Agency Executive Producer: Hannah Murray
Agency Producer: Joyce Chen
Prod Company: MJZ
Director: Rupert Sanders
EP: Eric Stern
Prod. Supervisor(s): Adriana Cebada Mora, Melinda Szepesi
Asst Prod Supervisor: Courtney Nolen
Assoc. Producer: David Lethem
Producer(s): Laurie Boccaccio, Eszter Repassy
DP: Greig Fraser
Post Production: Asylum
Visual Effects Supervisor/Lead Compositor: Rob Moggach
Executive Producer: […]
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http://radicalmessenger.head.com/
Head are promoting their latest raquet with a rather nifty application called the „Radical Messenger“ and featuring tennis star and world?s no. 2 Andy Murray in a never beforeseen way just in time for the start of this year?s U.S. Open in New York.
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As the death knell sounds for the evening news, there may be a few culprits to blame who have gone unmentioned. One of them is advertising.
This is not because ad rates have dropped for evening news shows or because demographics have skewed to older viewers. Simply put, the ads that run during the evening news are unwatchable.
No fewer than 90% of the commercials that run during the three major network broadcasts are for prescription drugs, with the vast majority targeting an audience over 50 years-old. No one enjoys watching these commercials, so one must change the channel to escape. Inevitably, one switches the channel to another network’s news broadcast in time to view a different prescription-drug ad. Basically, one ends up changing channels three or four times during a break to avoid an ad for one-a-day (insert prescription drug here).
It becomes tedious.
Beyond the notion of why prescription-drugs ads were ever allowed on television, to have these dominate the nightly news broadcasts comes off as giving up on ever reaching younger audiences again. What is really happening here: The evening news is actually pushing younger people away, not to mention some older ones as well, who’d rather not watch these commercials either.
These are the kinds of things just may be killing off the evening news. Competition from cable and the Internet, etc. are part of the story, but they may be just that, part of it.
Garth Meyer is a copywriter and former columnist/newspaper reporter in Oregon. Contact him at: garthmeyer@att.net.
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A recent video making the rounds detailed a young woman who, after having a one-night stand and becoming pregnant, decides to find the father. It spawned some rather funny follow-ups (the ex-boyfriend, below, etc.) but outraged many, and it was removed from YouTube.
After many comments on the video, it was finally announced the video was a gimmick to entice people to visit Denmark. While the company might have had the best initial intentions, it fails to spark my interest to visit. In fact, it actually makes me want to stay far, far away.
However, the advertising agency Grey said it was a hit, and it did create quite a bit of buzz, although, not the best kind.
“It is the most successful viral advertising ever,” said Peter Helstrup, Director of Grey Copenhagen. “We have cut through the media clutter. It has cost us the same as a 30-second commercial, aired a few times on TV2.”
Viral videos are always a great marketing campaign, but why did they think this situation would make someone want to visit Denmark?
“Karen’s story shows that Denmark is a free place with space for you to be who you want,” VisitDenmark CEO Dorte Kiilerich said in a news release. “The film is good exposure for Danish self-sufficient and dignified women. We’re telling a nice and sweet story about a modern responsible woman that lives in a free society and takes responsibility for her choices, and she uses a modern and social media.”
Really? This is actually hilarious, but can you really label it a sweet story? If she was responsible, then having a child without a father wouldn’t have happened, correct?
VisitDenmark went a new route with their marketing, and although it may have had the best of intentions, they missed the mark. Do I want to visit a place where it’s advertised I can become impregnated? It doesn’t give me the best of impressions of the country.
Megan Green is a freelance propagation planner who has had her work published on PR News Wire, as well as many other outlets. Contact her on LinkedIn, Facebook, Twitter, or at megankategreen@gmail.com.
Fantasy football for African countries.
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L’impressionnante campagne de promotion pour le jeu FIFA 2010 vient d’être lancée. Une manière de montrer la force de la communauté entre le football et le jeu-vidéo. Une publicité produite par EA Sports, sur une idée de l’agence Wieden + Kennedy, Amsterdam.
Le jeu est prévu pour le 2 octobre en Europe.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
