Oct
14
How streaming TV is using Halloween in the battle for subscribers and advertisers
Posted in: UncategorizedSpooky streaming efforts look to woo subscribers and pre-holiday advertisers.
Oct
14
‘It’s Not Me, It’s You:’ 6 Signs You Need a New Agency
Posted in: UncategorizedJust like any relationship, the agency relationship takes time and work to be successful. It requires open and honest communication, accountability and true partnership on both the client side and agency side. That said, there are times when the agency-client relationship is like trying to force a square peg into a round hole–it simply isn’t…
Oct
14
Inside J&J’s 4-Month Process of Developing the Kenvue Brand
Posted in: UncategorizedAlmost from the day that Robert, Edward and James Johnson began making first aid kits for work gangs laying railroad track in the late 1800s, Johnson & Johnson has been virtually synonymous with personal care products. Over the ensuing decades, J&J has also grown into the country’s largest pharmaceutical company and is today among the…
Oct
14
How a Former Google Ad Exec Is Bringing Transparency to Web3
Posted in: UncategorizedSridhar Ramaswamy has launched a search engine for the blockchain, separate from the ad-free search engine Neeva, to offer clean data to large crypto firms. The search software nxyz officially went live Wednesday, according to CNBC. Top line Built on the same principles as Neeva, a team of engineers created nxyz, which collects real-time data…
Oct
14
MPWIS Podcast: How DraftKing’s Stephanie Sherman Built a Betting Empire
Posted in: UncategorizedOn this week’s episode of Most Powerful Women in Sports, senior TV reporter Mollie Cahillane is joined by DraftKings chief marketing officer Stephanie Sherman. Sherman joined the sports betting company in 2013 as one of its first 15 employees. She rose through the ranks, becoming CMO in January 2022, just in time for Super Bowl…
Oct
14
Raja Rajamannar on the CMO Crisis and What Brands Need to Do About It
Posted in: UncategorizedDoes “brand purpose”–the notion of marketers expressing clear support for values like diversity, equity and inclusion as a way of demonstrating what a marketer stands for–still hold sway over consumers? In this moment of economic anxiety, aren’t price and performance the only things a brand needs to nail down? It might come as a surprise…
Oct
14
Take Me Out to the Dispensary: MLB Scores Marketing Deal With CBD Brand Charlotte’s Web
Posted in: UncategorizedSneakers, snacks, beverages and even office equipment have been mainstays of sports marketing for years. But now, Major League Baseball has cracked a new one: cannabis products. MLB scored an alliance with CBD maker Charlotte’s Web this week. The deal marks first partnership between one of the Big Four pro sports leagues and a cannabis…
Oct
14
Consumers Are Ready for AR—Is Your Brand?
Posted in: UncategorizedEditor’s note: This column is part of a series with Snap on augmented reality. Below, David Roter, vp, global solutions, cites new research that indicates AR’s potential outside the realm of commerce, specially for entertainment experiences. When it comes to the latest trends, it’s no secret that younger generations are often ahead of the game–and…
Oct
13
Volkswagen Takes a Trojan Horse Approach to Recruitment
Posted in: UncategorizedVolkswagen (VW) Group finds itself in a competitive market in the automotive after-sales sector which includes servicing and parts. It’s a lucrative part of the business, so it decided to poach from competing garages using some inspiration from Greek mythology. The company worked with its creative agency DDB Paris to take a new, more subtle…
Oct
13
BMW to bring gaming to its cars in new partnership
Posted in: UncategorizedThe BMW-AirConsole partnership aims to make games playable directly through the legacy automaker’s infotainment displays.
Oct
13
Netflix’s Ad Tier Is Coming Nov 3 With ‘Hundreds’ of Brands on Board
Posted in: UncategorizedAfter stunning the streaming landscape in April with the announcement that Netflix is adding ads, the media giant has finally revealed the details about its upcoming ad-supported tier. Basic with Ads will launch Nov. 3 in the U.S. and be available in a dozen countries, including Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico,…
Oct
13
Women athlete sponsorship deals grow by 20% as brands act on pledge
Posted in: UncategorizedNew report shows how women have made gains in the endorsement game.
Oct
13
Prime Day Early Access Sale Revealed 4 Truths About the 2022 Holiday Shopping Season
Posted in: UncategorizedThere was a time not long ago when Christmas d?cor before Halloween–or even Thanksgiving–made many consumers balk. But following the upheaval of the last two years, it’s fair to say shoppers are increasingly comfortable seeing Santa and the Mensch on a Bench alongside pumpkins. Retailers, of course, are more than happy to oblige. Take Amazon,…
Oct
13
Toyota pushes emotional connection, not products in new campaign
Posted in: UncategorizedToyota’s latest marketing campaign was a collective effort of four ad agencies to show consumers what Toyota stands for.
Oct
13
Netflix to Offer Cheaper Ad Option Beginning Nov. 3
Posted in: UncategorizedViewers who choose the $6.99 subscription will be shown four to five minutes of ads for every hour of content they watch.
Oct
13
20 Women's Health Products – From Herbal Pain Relief Patches to Luxe Soothing Oils (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) From platforms bringing communities together to modern solutions for period pain, the category of women’s health products has certainly expanded over the years—partially, thanks to the…
Oct
13
Universal Pictures Scares Up Halloween Ends Reels Challenge on Messenger, Instagram
Posted in: UncategorizedHalloween Ends … or does it? Universal Pictures backed the final installment of its 40-years-and-running Halloween franchise by teaming up with Meta’s Creative Shop, Instagram and Messenger on a chat experience that lets people create their own custom Halloween Reels. Halloween franchise icon Jamie Lee Curtis will then choose one winner of the Reels challenge,…
Oct
13
Netflix reveals ad plan price, Nielsen partnership and more 'Basic with Ads' details
Posted in: UncategorizedNetflix unveils its upcoming ad-supported tier—launching next month.
Oct
13
In Midterm TV Ad Wars, Sticker Shock Costs Republicans
Posted in: UncategorizedThe party is paying far more for TV ads than Democrats on the exact same programs. The reasons are tied to Republicans’ reliance on super PACs.
Oct
13
Snapchat Unveils AR Experience for World Restart a Heart Day
Posted in: UncategorizedSnap Inc. is marking World Restart a Heart Day Oct. 16 by teaming up with social technology company GoSpooky and The International Federation of the Red Cross and Red Crescent Societies on a new augmented reality lens to raise awareness and teach Snapchatters cardiopulmonary resuscitation. The educational AR experience lets users learn about CPR and…
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