Oct
13
Art Laboe, D.J. Who Popularized ‘Oldies but Goodies,’ Dies at 97
Posted in: UncategorizedA familiar voice on the California airwaves for almost 80 years, he saw the appeal of old rock ’n’ roll records practically before they were old.
Oct
13
Capturing Streaming Audiences, and Advertisers, with Peacock, Amazon and Disney+
Posted in: UncategorizedCertain streaming platforms have been off-limits for advertisers. But that’s about to change as Netflix and Disney+ put the finishing touches on ad-supported services. Their AVOD (ad-supported video-on-demand) rivals are also hopping on board and debuting increasingly innovative and interactive formats. The goal for all platforms, no matter their strategy, is to attract and retain…
Oct
13
Gannett Announces Widespread Cost-Cutting
Posted in: UncategorizedThe moves at the nation’s largest newspaper publisher include a week of mandatory unpaid leave and voluntary buyouts.
Oct
13
How Brands Are Tapping Into the Latin Music Renaissance
Posted in: UncategorizedEditor’s note: This is the seventh installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. Representing nearly 20% of the U.S. population and controlling an annual buying power of $2.5 trillion, Hispanic consumers for quite some time have been top of…
Oct
12
Asheley Hu Roe Joins We Are Royale As Head Of Production
Posted in: Uncategorized
Oct
12
Table of Content Signs Tabletop Director and Master Roaster Sean Donnelly
Posted in: Uncategorized
Oct
12
Twitter Debuts Link Spotlight for Professional Accounts in the US
Posted in: UncategorizedAll professional accounts on Twitter in the U.S. now have access to Link Spotlight, the social network said in a Twitter Business tweet Wednesday. Link Spotlight adds an interactive button to business profiles that can be used to drive visitors to touchpoints such as listening to a podcast, making a reservation or viewing a menu….
Oct
12
Beam Suntory is using an otter to plug its OTR ready-to-drink cocktail brand
Posted in: UncategorizedThe new campaign from Highdive comes as RTD drink sales surge.
Oct
12
Compadre Keeps Pace with Four Producer Hires, One Promotion
Posted in: Uncategorized
announcement
Agency Welcomes Wynt Curliano,, Tatiana Hithe, Tucker Rhodes & Promotes Kevin Volz
Oct
12
Why Coldplay’s Sustainability Partnership With DHL Matters
Posted in: UncategorizedForget “Yellow”–it’s all about going green for Coldplay now. Back in November 2019, the British band announced it wouldn’t tour again until it could make the process not only sustainable but “actively beneficial” to the planet. In the U.K. alone, the British Arts Council estimates that live music produces almost 450,000 tons (405,000 tonnes) of…
Oct
12
Watch: How It's A 10 Haircare founder went from hairdresser to entrepreneur
Posted in: UncategorizedCarolyn Aronson discusses preparing for economic uncertainties and the evolution of the brand’s marketing strategy.
Oct
12
Twitter Begins Testing Community Spaces
Posted in: UncategorizedTwitter Communities plus Twitter Spaces equals Twitter Community Spaces. The social network began testing Community Spaces with a group of Community administrators and moderators in the U.S., enabling them to create live Spaces within their Communities. Twitter said the feature benefits admins, hosts, listeners, members and moderators. Admins and hosts can extend their reach and…
Oct
12
Watch the newest commercials from Hilton, GoDaddy, Burger King and more
Posted in: UncategorizedHilton says, “When you and your team need space to work, and a place to eat, it matters where you stay.”
Oct
12
HomeGoods Encourages Vacationers to Leave With More Than Memories
Posted in: UncategorizedIf you’ve been considering a weekend getaway anytime over the next four weeks, HomeGoods is making an offer you can’t refuse. Beginning Oct. 12 at 12 p.m. EST, with daily releases through Oct. 15, the home furnishing retailer will open bookings to House of HomeGoods–a vacation home located on a sprawling property in Hudson Valley,…
Oct
12
Why programmatic out-of-home is a smart buy for any media budget
Posted in: UncategorizedAs out-of-home technology expands, programmatic DOOH has become a smart buy for brands across ad categories including finance, e-commerce, sports and travel.
Oct
12
In a Lawsuit, Eight Women Claim the F-Factor Diet Made Them Sick
Posted in: UncategorizedThe plaintiffs cite Tanya Zuckerbrot, the creator of the high-fiber eating plan, and her company, alleging that they suffered gastric distress and other ailments from F-Factor supplements.
Oct
12
One Dope Train Ticket: How a Public Transit System Gave Its Riders a Buzz During the High-Stress Holidays
Posted in: UncategorizedCommuting can be hell, much more so during the end-of-year holiday rush. But what if some of the anxiety could be removed, turning that everyday chore into less of a total buzzkill? To solve a relatable problem for BVG, Germany’s public transportation system, agency Jung von Matt AG created a product no one saw coming–first-of-their-kind…
Oct
12
Al Ries, father of positioning, dies at age 95
Posted in: UncategorizedMarketing maverick’s concept changed the industry with a controversial new idea that still resonates today.
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