The Try Guys and the Prison of Online Fame
Posted in: UncategorizedThis is what success looks like in the creator economy: Sometimes you have to beg millions of fans for mercy.
This is what success looks like in the creator economy: Sometimes you have to beg millions of fans for mercy.
We all have that go-to meme account where we find funny posts to share in our group chats. And we’ve probably all pondered the same question: “How do these accounts stay so relevant and just seem to get it?” In this episode of Young Influentials, Doing Things Media’s head of brand partnerships Austin Pollock joins…
Not Cheese will first appear on shelves in a test in Cleveland in early November.
As it experiments with checkout-free and pay-by-palm technology to streamline the shopping experience (and maybe collect some additional user data), Amazon is expanding its accepted payment options to include the digital wallet Venmo. While details were unclear as to when exactly the functionality will be available, the ecommerce giant noted that Venmo will “start to…
Reggie Bush helps Wendy’s hype its current $3 breakfast deal.
Marketing is a unique blend of art and science, and marketers should make data-informed decisions while also using their intuition to look beyond the analytics. Retaining and growing trust are key factors for brand success which can be achieved by utilizing data to its full potential. In the latest episode of The Speed of Culture…
The Female Quotient gathered leaders to discuss prioritizing employee well being over consumer needs, and ensuring for females a healthy, balanced workplace.
BLK is encouraging its users to show their school pride in time for homecoming–and possibly snag a date while they do. The dating app created for Black singles–whose past campaigns have focused on vaccination and voting–recently launched a new feature called Homecoming Mode, intended to allow its users from Historically Black Colleges and Universities (HBCU)…
Brands take heat for erratic comments from the star previously known as Kanye West, leading to mistrust among consumers.
Being named Employee of the Month is usually a compliment to hard-working members of any company. However, a campaign commissioned by the International Organization for Migration (IOM) aims to show that trafficked workers have no choice in how hard they work, what they do and for how long. The social campaign by TBWADublin aims to…
Kathleen Saxton joins Omnicom from MediaLink and starts her new role on Jan. 1.
Adidas is officially ending its relationship with Kanye West (now known as Ye) following a weekend of intense pressure to drop the artist following a string of recent antisemitic remarks. “Adidas does not tolerate antisemitism and any other sort of hate speech,” the German sportswear company said in a press release Oct. 25. “Ye’s recent…
Apple updated its App Store guidelines Monday with new and clearer language explaining its policy toward cryptocurrency trading and non-fungible tokens.
Running ads portraying Black candidates as soft on crime — or as “different” or “dangerous” — Republicans have shed quiet defenses of such tactics for unabashed defiance.
Keeping track of your beauty sleep and overall health and wellness just became even more stylish. The Oura Ring enjoyed an unexpected boost in social mentions last year when celebrity “influpreneuers” Kim Kardashian and Gwyneth Paltrow inadvertently kicked off the #ourachallenge by sharing their sleep scores with fans on Instagram. Now, the wearable tech company…
Yard NYC’s work about female empowerment also includes Athleta’s campaign for gymnast Simone Biles’ clothing collection.
A recession is likely on the way, but history has proven that smart marketing investments—not cuts—and brand innovation are the formula for future success.
Californian lawmaker The California Privacy Protection Agency updated the California Privacy Rights Act (CPRA) regulations earlier this week. This, however, is not the final draft despite the law going into effect on Jan. 1, 2023. The agency said it would hold more public hearings later this week to discuss the proposed regulations, including modifications, before…
But Nielsen One won’t be used as currency just yet.
Business directory and crowdsourced review forum Yelp introduced a new searchable attribute that will allow business owners to self-identify as veteran-owned on their Yelp business page. The platform has rolled out similar attributes enabling businesses to self-identify as eco-friendly, Black-owned, staff fully vaccinated against Covid-19/proof of vaccine required, LGBTQ-owned or Asian-owned. Yelp chief diversity officer…