Oct
02
A New Refrain From Artists: We ‘Almost Gave Up on Instagram’
Posted in: UncategorizedPhotographers and illustrators who once eagerly shared images of their work on Instagram are moving away from the site as it emphasizes video.
Oct
02
The industry remembers creative icon Dan Wieden
Posted in: UncategorizedAd executives share their thoughts about Wieden+Kennedy co-founder and his influence on the business.
Oct
01
Dan Wieden, Co-Founder of Wieden+Kennedy, Dies at 77
Posted in: UncategorizedDan Wieden will forever be associated with one of the most creative independent agencies in the world. As half of Wieden+Kennedy, he coined perhaps the most recognizable tagline in history–Nike’s “Just Do It.” He died peacefully with his wife by his side in his home in Portland, Ore., at the age of 77 on Sept….
Oct
01
Wieden+Kennedy co-founder Dan Wieden dies at 77
Posted in: UncategorizedThe advertising icon co-founded Wieden+Kennedy in 1982.
Oct
01
American Eagle Soars Toward the Future
Posted in: UncategorizedWhen you think about clothing brands that have a pulse on teenage fashion trends, American Eagle comes to mind. The clothing company has influenced many millennials’ and Gen Zers’ closets from their popular jeans to their iconic eagle hoodie. Now, American Eagle is reinventing the way people try on clothes with AR and even the…
Oct
01
Branding to LGBTQ+ Communities Should Be a Metrics Innovation Goldmine
Posted in: UncategorizedSometimes the most creative aspect of a campaign is its results. I’ve seen success measured in the number of phone calls to Sweden and the volume of “Lucky Iron Fish” distributed worldwide. Match.com could just tout memberships but instead measures the number of second dates they’ve made possible. It’s a more compelling metric. Many mighty…
Oct
01
Tuff’s Joe Mischo Directs 'EYE OF THE STORM’ Basketball Brand Film for New Balance
Posted in: Uncategorized
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Mischo composed the spot to channel these experiences into his love for basketball and the exploration of the internal and external states of dedicate
Oct
01
Off Madison Podcast: How Ads Are Still Getting Disability Representation Wrong
Posted in: UncategorizedThe number of disabled people worldwide is 15% of the population. And that number is expected to rise due to Covid. Still, only 1% of advertising actually reflects disabled consumers, and even that little percentage is rife with problematic portrayals that still center on non-disabled viewers. In Episode 4 of Off Madison, Adweek inclusion and…
Oct
01
Carolyn Everson joins Disney board
Posted in: UncategorizedFormer Facebook ad leader takes new role at Disney as the company pursues a fresh digital ad strategy.
Oct
01
California Pizza Kitchen Is Boycotting Pizza
Posted in: UncategorizedIf there is one thing California Pizza Kitchen (CPK) is known for, it’s, well, pizza. Founded in 1985 in Beverly Hills, the brand has become one of the best-known pizza chains in the country through the strength of its unique menu including, of course, the California-style pizza. Yet, for National Pizza Month 2022, the restaurant…
Oct
01
Diageo Lends Brand Clout to Genderless Apparel at NYFW With ‘Fluidity Is Freedom’
Posted in: UncategorizedPrivate Policy, one of several fashion brands that has embraced the idea of genderless clothing, hit the runway at New York Fashion Week with a more anthropological sensibility than most marketers. As it has since its founding in 2016, Private Policy is interested in more than just capturing attention and sales as it competes for…
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