‘Long Live the Prince’ campaign from EA Sports and Engine Creative brought together multiple brands to turn young footballer killed in a knife crime into a soccer star.
CANNES, FR – A R/GA veio ao palco do Palais trazer sua visão sobre o tema mais discutidos no universo da publicidade atualmente – e como sempre, ela trouxe uma perspectiva nova (e fundamental) sobre o tema: um olhar sobre identidade em tempos de metaverso. Sim, identidade. A palestra começou com uma citação do filme …
Leia Cannes Lions 2022: os seres humanos são o caminho – inclusive no metaverso na íntegra no B9.
Along with Apple and Channel 4’s Film wins, a funny, ‘excruciating’ film for the Humane Society earned Cannes Lions Grand Prix for Good.
The first anniversary of the NCAA enacting its NIL (name, image, likeness) policy is approaching, and student sports stars entering the NBA will take a valuable lesson with them: They know their worth. The year-old rule change allows college athletes to profit like the pros from brand deals. The emergence of a more aware, business-savvy…
In the fast-growing world of THC-spiked beverages, there’s a whole menu of choices like iced tea, lemonade, coffee, cocoa, mocktails, booze-free wine and mimosas, energy drinks and sparkling waters. Products come in bottles and cans–Cann, by the way, is a best-selling “social tonic” with a pioneering Pride campaign and a Hollywood following–and via drops, mixes,…
On this week’s episode, we travel back to Challenger Brands 2021 where Adweek’s former editor in chief, Stephanie Paterik sat down with the co-founders of Once Upon A Farm, which was launched in 2017 with the purpose of providing fresh, nutritious and delicious organic food that parents can trust and kids could love. Paterik is…
‘Data Tienda,’ which also won Creative Data Grand Prix, had close competition in Ogilvy’s campaign in Greece for Lacta about fatal domestic violence.
One of the advertising industry’s most coveted honors, the Cannes Lions Titanium Grand Prix, has been awarded to a powerful and innovative U.K. campaign against knife violence. “Long Live the Prince,” created by London agency Engine for the Kiyan Prince Foundation and EA Sports, created a digital persona for Kiyan Prince, a rising soccer talent…
Apple’s third installment in its popular “Underdogs” series and Channel 4’s “Super. Human.” film for the Paralympics both won a Cannes Lions Film Grand Prix–one of the most coveted awards at the festival. Film is one of the few categories at Cannes that is allowed to award two Grand Prix. The first went to Apple…
The witty campaign Confusing Times was released by Burger King last summer to promote its Plant-Based Meat menu additions with the creative receiving much acclaim, winning several awards at Cannes Lions. Its follow-up campaign ‘More Confusing Times’ is also performing strongly at the awards this year. Will there be a completion to the trilogy next…
United Airlines says it’s proud to support HBCU (historically Black colleges and universities) golf teams.
CEOs have a growing influence on culture and therefore have a growing responsibility to pave a path forward for future leaders, to shape policies for change. If you look at the lifecycle of a consumer, you’ll realize that their loyalty to a brand has the potential to surpass the tenure of a CEO at that…
It’s been a decade since consumers began conversing with voice-activated assistants Siri and Alexa. In all that time, brands have continued to struggle to find their own voices in this sonic revolution. Mastercard believes it’s cracked the code on breaking through. In a presentation at the Cannes Lions International Festival of Creativity, Mastercard unveiled an…
For decades, Indian schools have not taught girls about their periods, so Procter & Gamble decided to do something about it. The resulting campaign, “The Missing Chapter,” earned the top prize at the Cannes Lions International Festival of Creativity for Sustainable Development Goals on Friday. The Glass Lion for Change went to “Data Tienda,” a…
The Facebook parent has kept its plans for CrowdTangle a mystery, and now the tool is being scrapped.
In May, Politico’s reporters published a draft opinion outlining the Supreme Court’s decision to overturn Roe v. Wade. Today, the high court made it official.
The National Hockey League is back on Disney-owned networks for the first time in 17 years, and to the delight of the Disney ad sales team, the company’s networks had the exclusive rights to this year’s Stanley Cup Final. As the NHL wraps its first season back on the company’s networks, Disney Advertising “essentially sold…
Spotify replaced its Concert Hub with a new Live Events feed incorporating listings from its ticketing partners including AXS, Dice, Eventbrite, See Tickets and Ticketmaster. The streaming platform is also incorporating discovery into fans’ listening sessions. When someone is listening to an artist who has an upcoming tour date, that live event will be shown…
Pinterest specializes in helping users find inspiration for anything from home decor to dinner ideas. At this year’s Cannes International Festival of Creativity, Pinterest created an activation to bring that thrill of exploration into the real world. Filled with giant colorful wooden pins, the brand offered tons of experiences, from getting a tattoo to screen…
That’s a wrap for Fox’s upfront. The media company has concluded its upfront negotiations, a source familiar with the matter confirmed to Adweek. Fox becomes the third upfront week presenter to wrap talks this year, following The CW and Paramount last week. According to the source, CPM (cost per thousand viewers reached) increases were around…
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