The past six months has been a game of whack-a-mole for Instacart as multiple challenges have arisen for the grocery delivery brand. A business darling during the pandemic, Instacart cut its valuation by almost 40% to $24 billion in March after originally being valued at $39 billion after its most recent funding round in 2021….
U.S.-based artists on Spotify can now use its Marquee self-serve ad-buying option to promote their eligible releases in 14 markets, directly via the Spotify for Artists dashboard. The streaming platform introduced Marquee in October 2019 and made it more widely available last March, but, until Wednesday, it could only be used to target audiences in…
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| THE ORIGINAL? Svenssons Furniture Store – 2016 “Window shopping at Svenssons” Click image to enlarge Source : Resume Agency : Volt, Stockholm (Sweden) |
LESS ORIGINAL IKEA “Window Shopping” – 2022 “turning people’s homes into living catalogues” Click image to enlarge Source : Contagious Agency : Rethink, Toronto (Canada) |
Pinterest Inc. co-founder and CEO Ben Silbermann is handing the reins to Google and PayPal Inc. veteran Bill Ready in a sign the social-media company will focus more on e-commerce.
The final deadline to enter this year’s honors is July 11 at 5 p.m. EDT
More brands will soon be able to reach the eight million hungry Deliveroo customers that place takeout and grocery orders each month, as the business expands access for advertisers on its app and website. For some time, the food delivery startup has been allowing the restaurants and supermarkets it works with to purchase ad space…
Barnes & Noble teamed up with TikTok and its creator community on the #BookTokChallenge, which will run through Aug. 31. The aim of the #BookTokChallenge is to encourage people on TikTok to discover and read new authors and books and share their reactions with the community via the hashtag. Creators involved in #BookTokChallenge include @Aymansbooks,…
Editor’s note: This is the fourth installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. Concerts and festivals are finally getting back to pre-pandemic levels. According to Live Nation’s Q1 earnings statements, the company sold more than 11 million tickets, driving…
A content marketing model launched by media company Gallery Media Group (GMG), publisher of titles including PureWow and One37pm, has generated an eight-figure revenue since its debut in the first quarter of 2021, the publisher said. The service, called the Gallery Partnership Program (GPP), aims to quickly insert brands into cultural moments and viral trends,…
The “Thor: Love and Thunder” director can’t say no — to starring in “Our Flag Means Death,” making a soccer movie, writing a “Star Wars” idea, adapting Roald Dahl. For starters.
TikTok has become the go-to destination for bridal brands.
Google president of commerce, payments and next billion users Bill Ready now has a much simpler title, CEO of Pinterest, as co-founder and CEO Ben Silbermann will transition into the newly created role of executive chairman. Ready joined Google as president of commerce in January 2020, ascending to his current role in April 2021. Prior…
From the jarring dystopian vibes of “1984” to the frenetic dance moves of “Silhouettes,” Apple’s ad campaigns became famous for their unmatched sense of style. Every creative marketer, including many who work for the brand now, envied Apple’s ability to sell feelings of individualism and expression instead of just selling products. But something changed in…
The characters in new ads for Daiya are clearly distressed–the evidence is written all over their tear-stained faces in videos that look like scenes from classic film noir. The source of their trauma? Life without cheese, which leads to dry toast instead of gooey grilled cheese sandwiches and plain chips instead of melty nachos. Oh,…
Marketers should not ignore the ‘missing middle’ and those segments of the customer journey where marketing ROI really takes place
Amazon Prime Video and Studios chief marketing officer Ukonwa Ojo is out. Ojo is stepping down from the company just months before the debut of two of Prime Video’s biggest programs ever: its Lord of the Rings series, Rings of Power, and the exclusive launch of NFL’s Thursday Night Football. “For nearly two years, Ukonwa…
On Friday, June 24, a Dentsu Creative copywriter–like many others across the country–was in no mood to focus on work. While dissenting sentiment toward the decision on Roe v. Wade was commonplace at the beginning of Zoom calls, she noticed these discussions always came to an abrupt end when it was “time to get back…
Recently Anheuser-Busch gave us something to sip on: They announced that they’d be ending their 34-year run as the Super Bowl’s exclusive alcohol advertiser. This comes just a few short weeks after Pepsi announced they’d be ending their decade-long sponsorship of the Super Bowl Halftime Show. The Super Bowl is, in many ways, as much…
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