The pandemic caused many local businesses to turn to content marketing in order to share their stories on how they were handling the crisis, and that momentum shows no signs of slowing, according to a new study by the Meta Branded Content Project in collaboration with Borrell Associates. The Meta Branded Content Project is an…
Screenvision Entertainment Network announced two new products and an expanded offering to an audience of potential cinema advertisers at its upfront Tuesday evening. Christine Martino, Screenvision’s chief revenue officer, took the stage at New York’s Hammerstein Ballroom to discuss the state of the movie industry, which the pandemic virtually wiped out two years ago. Now,…
New shop founded by former Rethink execs Dhaval Batt, Joel Holtby and Niki Sahni has a one-word m.o.
Chicken Soup for the Soul Entertainment is buying Redbox, another indicator of consolidation in the streaming industry. Top line The all-stock transaction will have the Crackle parent company acquire the platform in a $375 million deal, most of which is the assumption of Redbox debt. Between the lines Redbox has more than 38,000 kiosks nationwide…
Soy is a central ingredient in countless food items, but industrial-level soy cultivation has a heavy ecological impact. With the industry booming, downsides like depleted soil, erosion and water contamination require immediate solutions both for farmers and consumers. With a more sustainable soy industry in mind, Upfield’s Country Crock has teamed with agency Ogilvy to…
Belgium is the latest country to crack down on sports betting ads with its Minister of Justice announcing his proposal of an outright ban on the advertising of sports gambling across the country earlier this week. In a measure to combat gambling addiction across the country, Minister Vincent Van Quickenborne intends to introduce the ban…
After a challenging 2021-22 upfront, buyers have higher hopes for this year’s marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft alternatives to Nielsen metrics. Dani Benowitz, president of Magna, and…
Brands are becoming more creative in how they showcase their product, especially with the influx of technology and media methods a brand can use. Jonathan Bottomley, cmo of Boll & Branch, and Alvaro De La Rocha, cmo of Bespoke Post, joined Adweek during our Convergent TV Summit to discuss how their companies are navigating the…
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| THE ORIGINAL? Arecanut “Tree Climber Bike” – 2019 It makes it easier to harvest the crops. Watch the Case Study Video Source : Discover Agriculture (India) |
LESS ORIGINAL Honda “Vertical Bike” – 2022 Watch the Case Study Video Source : Adsoftheworld, DesignBoom, Agency : Ogilvy Lima (Peru) |
Marketers are seeing greater success with niche creators hyper-focused on specific interest categories but must be more transparent with them and allow them to remain themselves if they want to see positive ROI.
For NYC-based copywriter Palak Kapadia, working for brands with wide-reaching platforms entails a responsibility to push conversations forward. “I am very passionate about work that has the ability to make a meaningful difference. As someone who has the privilege to write for brands with big, influential platforms, I feel like I have a responsibility to…
TelevisaUnivision identity graph addresses data inequities that are keeping the industry back from accurate representation.
The 2021-22 TV season is drawing to a close, just in time for upfront week, and a new network has taken the ratings crown in the coveted adults 18-49 demographic. NBC narrowly pulled ahead of Fox–which had been the demo champion for the past two seasons–while CBS continued its streak as No. 1 in total…
The National Hockey League is accepting applications for the fourth edition of its NHL Power Players youth advisory board. The initiative began in 2019, and it will bring 25 hockey fans between the ages of 13 and 17 from across Canada and the U.S. together to advise the league on hockey-related topics that are important…
Conveying a sense of elegance throughout, airliner Air France has released a film that outlines its ambition to showcase the best of its native country to customers. Created by dedicated creative unit Aura by Omnicom, the one-minute and 15-seconds long film features a lady dressed in red, running through Paris and up the Eiffel Tower,…
Dutch marketing and communications group Candid has acquired U.K. independent agency Creature for an undisclosed sum, with an aim to expand the shop internationally. Following the deal, Creature will be the lead creative agency in Candid’s network. One of Candid’s Dutch agencies, XXS, will rebrand as Creature Amsterdam and become Creature’s first international office. Creature…
The actor and co-founder of EDO to discuss the state of media measurement and how an award-winning actor came to be a player in the business.
With Major League Baseball attendance declining steadily since 2007 and television ratings also slumping, the game is increasingly looking for ways to engage with younger fans the way basketball, football and other sports do. Allowing players to be themselves and make a connection with fans, as the Seattle Mariners are attempting, may be part of…
Thumbtack, a company that provides specialized workers to tend to consumers’ home improvement and other personal tasks, is looking to add some personality to its marketing strategy. That edginess comes in the form of a talking, anthropomorphized thumb. Thumbtack’s “pursuit of boldness” starts with its latest ad campaign that the brand created in partnership with…
The metaverse is a seemingly endless playground of possibilities for advertisers. Luxury brands creating NFTs to connect one-of-a-kind assets with products to build loyalty. Brands translating virtual experiences into real-world commerce. Musicians putting on concerts for many hundreds of thousands more than would be possible in a real-world venue. When we think of the metaverse,…
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